Roi and-the-art-of-the-agile-budget
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ROI and the Art of the Agile Budget THE CICERON MBA Photo by photosteve101
Transcript of Roi and-the-art-of-the-agile-budget
ROI and the Art of the Agile Budget
THE CICERON MBA
Photo by photosteve101
JOIN THE CONVERSATION
@CiceronHQ
#CiceronMBA
Andrew Eklund, Moderator Ciceron, Founder & CEO
@aeklund
THE CICERON MBA
“ROI and the Art of the Agile Budget”
On Twitter | @CiceronHQ | #CiceronMBA
STRATEGY Binders of strategy do not create success. You need a roadmap with turn by turn directions.
EXPERIENCES If you want exceptional results, you must create exceptional experiences.
ADVOCACY People who love your brand will introduce you to your new customers.
CONSUMER INSIGHTS It’s not a lack of data, but a lack of insights that prevents you from achieving your business goals.
THE CICERON PHILOSOPHY
What We Believe
#CiceronMBA
THE NEW MARKETING ECOSYSTEM
What We Do
BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
analytics
optim
ization insights
analytics
optim
ization insights
#CiceronMBA
Source: 2012 The State of Social Media Marketing Report #CiceronMBA
GROWING SOCIAL NETWORKS
In 2012, unique visitors to
Pinterest grew by 1,047% over visitors in 2011
Source: 2012 IBM CEO Study #CiceronMBA
28%
35%
37%
38%
50%
56%
66%
Mobile
Integration w/ Org
Social Management
Social Monitoring
Integration w/ Mtkg
Content Publishing
Social Growth
Top Areas of Marketing Investment
Tighter integration is becoming an
investment priority because it creates a better consumer experience and leads to a higher ROI overall
INTEGRATION & ROI
Gabrielle Wesley, Pillsbury Senior Marketing Manager
Kristine Huson, Children’s Cancer Research Fund Marketing Director
@Vruno
Andrew Eklund, Moderator CEO & Founder, Ciceron
@aeklund
OUR PANEL
A special thank you to our official media sponsor – @tcbmag
The Zach Sobiech Story
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“Clouds” by Zach Sobiech – 7,624,835 Views
My Last Days: Meet Zach Sobiech – 9,719,167 Views My Last Days: Meet Zach Sobiech – 9,719,167 Views
My Last Days: Zach Sobiech “Clouds” Celebrity Music Video – 2,915,542 Views
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WHERE ARE YOUR PRESSURES & OPPORTUNITIES?
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HOW DO WE BECOME MORE CUSTOMER CENTRIC?
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HOW DO YOU PREVENT CHAOS?
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WHAT IS STANDING IN THE WAY?
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WHAT IS YOUR PROCESS?
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CICERON DIGITAL SNAPSHOT
If you’re interested in seeing where you stand up against your competition, email [email protected] for your free Ciceron
Digital Snapshot!
OFFICIAL MEDIA SPONSOR
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