Rogue Marketing: Turn a Pain in the Neck into a Powerful Asset Webinar
Transcript of Rogue Marketing: Turn a Pain in the Neck into a Powerful Asset Webinar
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right idea, wrong execution
Turn
ROGUE MARKETING from a
PAIN IN THE NECK into a
POWERFUL ASSET
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Part 1: Today’s Marketing Challenges
Part 2: Understanding Rogues
Part 3: From Pain in the Neck to Power Asset
Part 4: Fision Demo - Marketing Automation Solution
Part 5: Results and Benefits
TODAY’S PRESENTATION
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BACKGROUND + 10 Years Marketing Strategist & Consultant with White Pine Consulting
Group
+ 8 Years Executive Sales & Marketing Leadership
+ Rogue Sales & Marketing Manager
+ Rogue Sales Representative
Craig Weinstock, Managing Partner & Marketing Strategist
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SOCIAL MEDIA
TELEVISION
SALES REPS
WEB
SIGNAGE / OUTDOOR2012 MARKETING LANDSCAPE
CUSTOMER
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2012 MARKETING LANDSCAPE
ONE SIZE DOES NOT FIT ALL
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WE CREATED ROGUES
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EFFECTIVE MARKETING TODAY
+ Localized
+ Personalized
+ On Message (Compelling Content)
+ On-time
+ Right Channel / Multi-Channel
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LEAD NURTURING & CAMPAIGN MANAGEMENTCORPORATE
MARKETING
FIELD SALES & MARKETING
Sales Portal or No Tools
Sophisticated Lead Nurturing & Campaign
Management
SALES FUNNEL
SALES PROSPECTS & CUSTOMERS
ROGUE MARKETERS
WE CREATE ROGUES PART II
Marketing Qualified Lead
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WHICH WOULD YOU SEND?
VS.
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EVERY TIME SOMEONE GOES ROGUE....
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UNDERSTANDING ROGUES
+ Mavericks+ Disregard all Brand Standards
+ Rule Hawks+ Follow Brand Rules Down to the Letter
Two Types of Main Offenders:
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MAVERICKS
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RULE HAWKS
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THE IMPACT OF ROGUES
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THE UPSIDE OF ROGUES
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How Do We Lose the Bad and Keep the Good?
FROM PAIN IN THE NECK TO POWERFUL ASSET
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ORGANIZE YOUR MARKETING ASSETS
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EMPOWER YOUR ROGUES WITH THE RIGHT TOOLS
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MAINTAIN BRAND CONTROL& HARNESS YOUR ROGUES
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COMPLETE VISIBILITY
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EASY TO USE & INTEGRATED
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CORPORATE MARKETING
MAR COM & INVESTOR REL
CENTRALIZED REPORTING, DASHBOARDS & ALERTS
MARKETING ASSET REPOSITORY
INTEGRATION SERVICES
THE FISION PROCESS
BUSINESS RULES/ POLICIES & USER
MANAGEMENT
RULES & POLICIESBusiness Unit
Organization / RoleGeography
Compliance / Legal
DISTRIBUTION, FULFILLMENT & ECART
Video Social MediaSMS POD
Newsletters, RFPs & Sales
ProposalsMicrositesCollateral/
E-brochures
DirectMarketing
SYSTEMS & VENDORS
CRMPOS
Social MediaPrintEmail
Direct MailFulfillmentTranslation
Client Systems
SYSTEM ADMINISTRATION
PRODUCT MARKETING
DESIGNERS
FISION WEB PORTAL
N. AMERICA SALES
GLOBAL SALES
CHANNEL SALES
DISTRIBUTION PARTNERS
FRANCHISEE
ASSET LIBRARY
CUSTOMIZABLETEMPLATES
CAMPAIGNMANAGER
LIST MANAGEMENT
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right idea, wrong execution
DEMO
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REAP THE BENEFITS+ Improve Marketing Efficiency 1X to 3X
+ Generate More Leads & Improve Customer Engagement
+ Shorten Sales Cycles & Accelerate Revenue
+ Gain New Insight & Optimize Marketing ROI
+ Control Your Brand at Every Touchpoint
+ Convert Rogue Salespeople into On-Brand Powerhouses
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QUESTIONS?WHITE PINEwww.whitepineconsulting.com
FISIONwww.fisiononline.com@fisiononline