EXPERTS IN REGIONAL AND LOCAL GAMING MARKETS

EXPERTS IN GAMING DESTINATION OPERATIONS

EXPERTS IN TRIBAL GAMING

The Rogers Marketing Group was founded in 2012 by George Rogers who after leading marketing divisions in all the major domestic markets in the U.S. for over 20 years, saw the need for truly ground up applied and earned knowledge in the gaming consultant vertical, rather than the academic and theoretical consultant companies that were currently available.

Prior to founding Rogers Marketing Group, George has directly lead marketing divisions for some of the industry’s gaming stalwarts such as Caesars Entertainment, Venetian Las Vegas, Tropicana Entertainment, Foxwoods Resort Casino and Tropicana Las Vegas. The team he has put together are the best well-seasoned gaming and hospitality individuals around and to a person have earned their “stripes” from the ground up. Each associate not only knows how to drive revenue but just as important, how to work with the client’s team members as equals to implement the marketing and revenue initiatives from theory to patron interaction. Unfortunately, the latter part is too often lost in today’s consultant’s business plans.

The Rogers Marketing Team has extensive expertise in Local, Regional and Destination Markets as well as having an unique and partnered understanding of Native American Gaming Properties with the exceptional talent of working as optimization specialists between the properties executive team and the Tribal Nations Membership vision and goals for their asset.

There are three core components that all our clients and colleagues will testify about the Rogers Marketing Group:

1. There is no “A” Sales Team coming in to sell the clients executives on an engagement and once the contract is signed the “B” Team is now in-charge of the process. Being a small boutique firm, we only have the “A” Team, there is no team switch once the process starts.

2. All associates of the Rogers Marketing Group are firmly engaged to the understanding, feedback if not total buy-in of the client’s front line team members. This is why almost all of our engagements include 1 on 1 discovery sessions with the managers and directors that would be impacted to any change of property direction.

3. Our associates have worked from the ground up, so we know theoretical and spreadsheet ideas are not always practical and this is why our marketing shows success and returns not just from the boardroom but from the customer service and appreciation levels as well.

ABOUT US

OUR PHILOSOPHY

Each situation (and company) is unique. One-size-fits-all approaches will never help your

business reach its full potential. Custom solutions take advantage of

opportunities that your competitors can’t. That’s what we deliver to you.

OUR COMMITMENT TO RESULTS

When we work with you, we roll up our sleeves and become your business partner. Our success is measured by the success of

your company. That’s why we invest whatever resources are needed to get and keep your

business on the right track.

OUR EXPERIENCE

We know the challenges businesses face today. Our consultants have been in your shoes. They’re past owners and operators

of businesses in all regions of the world and every industry you can imagine.

Driving Revenue and Customer Engagement is what we do and we do it as part of your

team not as an outsider.

The Rogers Marketing Group consists of a highly experienced core of gaming professionals that earned their reputations in the gaming industry by true revenue driven results. Each strategic partner is a hands on expert in leveraging their applied expertise in all facets of the gaming vertical in conjunction with forward thinking analysis of market and competition trends that allows our clients to stay multiple steps ahead of their competition.

We offer a range of consulting services–all designed to help your company reach its potential. Whether you’re looking for a small tweak or complete overhaul, we have you covered. Our services are available a la carte so you can get precisely what you need.

OUR SERVICES

• Marketing Strategy and Direction

• Database Marketing

• Business Intelligence

• Brand Management

• Direct Marketing

• Strategic Alliance Programs

• Executive Placement Referral

• Revenue Management

• Data Warehouse Development

• Player Development

• Website Design and Development

• Email Marketing and Design

• Slot Floor Optimization

• Kiosk Implementation and Promotions

MEET OUR TEAM

George Rogers President and Founder

George is the President and Founder of the Rogers Marketing Group and in over two decades of commitment and service to the gaming industry, he has earned an excellent reputation amongst his peers for revenue driven results where-ever he goes. George has led marketing and business intelligence divisions in the New Jersey, Connecticut, Las Vegas, Lake Tahoe and Laughlin Markets and while regional and property strategies may be different his core approach is always to lead all marketing strategy throughout his career from a combined view of market, property and demographic growth all led by two base principals which never change: data driven insight and strategy combined with programs that deliver exemplary customer service.

George has served as marketing and business strategy chief for industry leaders such as Caesars Entertainment (Corporate), Venetian Las Vegas, Foxwoods Casino Resort, Tropicana Atlantic City, MontBleu Casino Resort (Lake Tahoe), Tropicana Express and River Palms (Laughlin, NV).

Scott Cox Head of Business Development and Operations

Scott is a proven gaming professional with core strategic experience in all areas of gaming performance, operations with specific focus on leveraging the ever-changing floor technology that is readily available but rarely optimized in our industry. During his 25 years in the gaming industry, Scott has led operational divisions in all market types including the Las Vegas Strip, Las Vegas Locals, Regional Destination Resorts, Independent Slot Routes as well as Tribal Resort and Casinos. Besides his expertise in slot layout strategies, technical and floor operations, Scott has extensive hands on knowledge of player development, casino promotions, special events and property branding and marketing.

Design Team

The Rogers Marketing Group has assembled the top designers in the hospitality vertical. Should your needs range from the conventional creative platform to the digital world we have you covered

“I have had the distinct pleasure of working with George numerous times over my career; most recently he assisted our property in the development of our new player’s card program from a consultant capacity. His leadership and strategic insights in the development of our new Trop Advantage Players Card Program were invaluable.”

Diane Spiers Exec. Director of Media Marketing and Corporate Brand Advertising – Tropicana Entertainment

“George’s knowledge of the gaming and online industry really helped him understand my vision for my career goals. He has a constant pulse on the gaming industry and artillery of extraordinary professional connections. George’s approach is to hone in on your strengths & personality whilst giving you his full attention, as he only takes on a select group of candidates for professional placement each year.”

Krystal Steininger NYX Gaming

“…always takes into consideration all facets of his programs, including primary goals, budget, creative direction, and is able to recall supporting analytics at a moment’s notice. He keeps focused on overall objectives and level-minded during challenging times for business.”

Sarah Bigoness Manager of Marketing at Structural Graphics

WHAT PEOPLE WHO HAVE WORKED WITH US HAVE TO SAY

“…was a key factor in increasing revenue and decreasing expenses. He has a no nonsense approach to problem solving which allowed him to correct several long term issues we faced, shortly after he came on board. Even more impressive was the care and concern he had for the team, he regularly checked in to make sure everything was ok, and never missed a holiday.”

Joe Hagan Director of Marketing –Laughlin Properties – Tropicana Entertainment

“George is a very knowledgeable individual whose experiences in the industry helped us to target our attention in ways that made us more profitable. His strategic initiatives enabled our property to maintain and enhance our bottom-line profitability while reducing our expenses significantly.”

Mario Diquiseppe General Manager – Trump Plaza

“George demonstrated strong work ethic, passion and commitment in the completion of the project. We value George at Club Fortune Casino and his expertise in marketing.”

Humberto Trueba Jr. General Manager – Club Fortune Casino

WHAT PEOPLE WHO HAVE WORKED WITH US HAVE TO SAY

PREVIOUS BRAND AND CLIENT EXPERIENCE

George C. RogersPresident and Founder • Rogers Marketing Group LLC

C: 702.334.6868Email: George@RogersMarketingGrp.Com

Website: RogersMarketingGrp.Com