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Transcript of Rodrigo Zapata Portfolio 2010
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INPUTS & OUTPUTS
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WORK / Rodrigo Zapata
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WORK / Rodrigo Zapata
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INPUTS & OUTPUTS
All rights reserved , no part of this book may be reproduced in any form by any elec-tronic or mechanical means ( Including photocopying, recording, or any information storage and retrieval) without a permission in writing from the author.
/ BOOK TITLE/ SIZE/ DESIGN AND WRITING/ TYPEFACE/ PHOTOGRAPHY
/ RODRIGO ZAPATA/ TELEPHONE/ EMAIL/ WEBSITE
inputs/outputs
/ COLOPHON
/ PORTFOLIO
/ INFO
/ SOFTWARE/ PRINTING / BINDING/ COVER/ TEXT STOCK
/ inputs and outputs
/ 8 x 10.5”
/ Rodrigo Zapata
/ Helvetica Neue / Univers
/ Rodrigo Zapata
/ Chris Wilmore (p.16)
/ Adam Mulyadi ( flair )
/ 634 Powell St. San Francisco, CA, 94102
/ 415.336.0116
/ rodrigozapata.com
/ Adobe Creative Suite 3
/ Direct Response Imaging
/ The Key Printing and Binding
/ Arrestox Dove Gray
/ New Leaf 80# Imagination
© 2009 Rodrigo Emilio Zapata / Academy of Art University / BFA / School of Graphic Design
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INPUTS & OUTPUTS
/ TABLE OF CONTENTS / LEGO SKIN CARE/ Playwell Skin Care for Kids
/ MAGAZINE REDESIGN/ Urbanvelo Magazine
/ MUSEUM EXHIBITION/ Body Art Expo
/ OFFICE MAX REDESIGN/ Max
/ INFORMATIONAL BOOK/ The Mayan Civilization
/ FASHION CONFERENCE/ Alternative Textiles
/ PRODUCT REDESIGN/ Redesigning the Notebook
/ STORE PACKAGING/ Flair by Martha Stewart
006 / 015
016 / 029
030 / 041
042 / 051
052 / 059
060 / 067
068 / 079
080 / 107
project 1
project 2
project 3
project 4
project 5
project 6
project 7
project 8
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INPUTS & OUTPUTS
The difference between looking and observing is that when we observe we do it with a purpose. The purpose to take in, soak ourselves with all that information through our senses and store it in our tool box ready to be used when the moment calls for it.
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INPUTS & OUTPUTS
PERCEIVE _ Imagine you are walking downtown with a million thoughts in your head. When all of a sudden you come across something that catches your eye. It catches your eye because it trig-gers a spark in your brain that tells you this might be the solution to a previous design problem that has been presented to you. The solutions are everywhere, it’s a matter of noticing them.
IT’S NOT SIMPLE _ We have to adapt and create the best formula that works for us. I have found that the formula that works best for me is to ways stay alert. With my senses ready to obtain and grasp every bit of information I can. I have dubbed the formula as the 3Ps ; Perceive, Process, Produce.
PRODUCE _ There it is, your idea that started as an insignificant natural attraction to something that has become into a solid concrete idea. Now it is time to start acting and to make that thought a tangible one. It is not that simple, our role as designers is to act and to commit to those ideas, to move everything around us in order to make it happen. To stir things around, and then stir them some more until the piece of diamond starts shinning.
PROCESS _ After taking that information in and thinking that’s it, this is the direction that I need to take in order to achieve my solution. The process stage begins. You go home or back to the office and start molding the idea. Slowly shaping it. Sketches, doing more research on the topic and computer roughs work. Over thinking it and distilling it until, boom! A solid concrete idea that makes perfect sense is right in front of you.
/ THE FORMULA
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INPUTS & OUTPUTS
PROJECT / 01 NAME Lego Skin Care /
PERCEIVE _
CONSTANTLY SEARCHING
< < < < <M Y I N P U T S _
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INPUTS & OUTPUTS
PROJECT / 01 NAME Lego Skin Care /
/ LEGO HEAD
/ LEGO BRICK
/ USB MID
/ OWL
/ HOLGA
/ BOOK
/ COMPUTER
/ MUNNY
PROCESS _
< < < < <M Y O U T P U T S _
FOR THAT ONE THING
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INPUTS & OUTPUTS
PROJECT / 01 NAME Lego Skin Care /
LEGO SKIN CARE
PRODUCE _ < < < < <
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INPUTS & OUTPUTS
PROJECT / 01 NAME Lego Skin Care /
/ LEGO PLAYWELL KIT FOR KIDS / LEGO HEAD
/ FUN SUN CREAM
/ SLEEPY TIME CREAM
/ COOL HAIR CREAM
/ AFTER BATH CREAM
Lego is a timeless company that has provided entertainment to many generations. They have expanded their line to the creation of many house hold utensils such as clocks, kitchen timers and ipod speakers, keeping that unique lego style that everyone loves. Playwell skin care product line is a reaction to Lego’s product and market expansion. The kit features four different body creams and a Lego head to display and to store the containers. The product has been tested out in parks and playgrounds and it is an instant eye catcher and a great con-versation starter.
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PROJECT / 01 NAME Lego Skin Care /
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PROJECT / 01 NAME Lego Skin Care /
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PROJECT / 01 NAME Lego Skin Care /
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PROJECT / 01 NAME Lego Skin Care /
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PROJECT / 01 NAME Lego Skin Care /
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PROJECT / 01 NAME Lego Skin Care /
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PROJECT / 02 NAME Urbanvelo Magazine/
PERCEIVE _
GET ON YOUR BIKES
< < < < <M Y I N P U T S _
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PROJECT / 02 NAME Urbanvelo Magazine/
/ BIKE MAG
/ U-LOCK
/ BACK PACK
/ HELMET
/ BOTTLE
/ CITY
/ ROAD
PROCESS _
< < < < <M Y O U T P U T S _
AND GO FOR A RIDE!
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INPUTS & OUTPUTS
PROJECT / 02 NAME Urbanvelo Magazine/
MAGAZINE REDESIGN
PRODUCE _ < < < < <
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PROJECT / 02 NAME Urbanvelo Magazine/
/ URBANVELO MAGAZINE / RIDE THE CITY
/ PHOTO CITY
/ MACAFRAMA
/ BOMB HILLS
As the environmental awareness increases, the market changes. Us, as human beings change with it as well. Our lifestyles change in order to adapt to our surroundings. It is very impractical for the environment and for our pockets to own a car in major cities such as San Francisco, New York, Japan, but the need for transporta-tion is always there. People find alternative ways to get around. Urbanvelo is a magazine designed for the urban biker that has adapted to this change. Urbanvelo highlights the beauty of riding in the city with the use of clean type and icons as well as photo driven designs.
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 02 NAME Urbanvelo Magazine/
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PROJECT / 03 NAME Body Art Exhibit/
PERCEIVE _
A PERMANENT
< < < < <M Y I N P U T S _
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PROJECT / 03 NAME Body Art Exhibit/
/ BODY ART
/ SKULL
/ CULTURE
/ CROSSBONE
/ EXHIBIT
/ MUSEUM
/ SAILOR JERRY
/ ART
PROCESS _
< < < < <M Y O U T P U T S _
BODY CANVAS
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PROJECT / 03 NAME Body Art Exhibit/
MUSEUM EXHIBITION
PRODUCE _ < < < < <
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PROJECT / 03 NAME Body Art Exhibit/
/ BODY ART EXPO / POSTERS
/ LIGHT POST SIGNS
/ BUILDING SIGNS
/ BOOK
Body Art is an exhibition being held at the American Museum of Natural history. It was raised to display the cultural background behind tattoos. In our society tattoos have been looked down upon. In other cultures, tattoos are a sign on unity, courage and respect. The exhibit displays the techniques used around the world for tattooing. It also displays the history of the use of the body as a canvas throughout the times and in different regions of the world.
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 03 NAME Body Art Exhibit/
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PROJECT / 04 NAME Office Max Redesign/
PERCEIVE _
GREAT IDEAS START
< < < < <M Y I N P U T S _
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PROJECT / 04 NAME Office Max Redesign/
/ MAX
/ SKETCHING
/ CARTOONS
/ PAPER CLIP
/ FOLDER
/ ROBOT
/ STORE
/ ELECTRONICS
/ THE FUTURE
PROCESS _
< < < < <M Y O U T P U T S _
FROM A SIMPLE SKETCH
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INPUTS & OUTPUTS
PROJECT / 04 NAME Office Max Redesign/
OFFICE MAX REDESIGN
PRODUCE _ < < < < <
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INPUTS & OUTPUTS
PROJECT / 04 NAME Office Max Redesign/
/ MAX / IDENTITY
/ STANDARDS MANUAL
I chose to redesign Office Max simply because it is a company that blends in with the rest of its kind. They try to push towards the more graphically fun side but I personally feel they always fall short. I opted to give Office Max a completely new and re-freshing look that explores a futuristic yet fun side. I achieved this by developing a mascot-like character named Max. This drastic change was for the sole purpose to make Office Max stand out from its competition in order to create a visual hierar-chy and to become the top of mind of its industry.
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PROJECT / 04 NAME Office Max Redesign/
OFFICE MAX
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PROJECT / 04 NAME Office Max Redesign/
MAX
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PROJECT / 04 NAME Office Max Redesign/
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PROJECT / 04 NAME Office Max Redesign/
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PROJECT / 05 NAME The Mayan Empire/
PERCEIVE _
WORLDWIDE CULTURES
< < < < <M Y I N P U T S _
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PROJECT / 05 NAME The Mayan Empire/
/ MAYAN
/ INDIGENOUS
/ NATIVE
/ CULTURE
/ MASKS
/ POTTERY
/ RUINS
PROCESS _
< < < < <M Y O U T P U T S _
AS SOURCE OF INSPIRATION
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INPUTS & OUTPUTS
PROJECT / 05 NAME The Mayan Empire/
INFORMATIONAL BOOK
PRODUCE _ < < < < <
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INPUTS & OUTPUTS
PROJECT / 05 NAME The Mayan Empire/
/ THE MAYAN CIVILIZATION / INFORMATIONAL BOOK
/ INFORMATIONAL CD
As a native to the Central American region, the Mayan civiliza-tion has always been a source of inspiration for me. Intrigued but its cultural complexity in many forms of art expanding from astrology to architecture, I decided to investigate more on the topic and created an informational book about this culture and its ways of thinking, as well as their many contributions to the world. The book touches on the topics of the region, their ag-ricultural knowledge, their beliefs and customs, as well as the vast architectural contributions such as Tikal and Chichen-Itza.
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INPUTS & OUTPUTS
PROJECT / 05 NAME The Mayan Empire/
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
5 8
T h e M a y a C i v i l i z a t i o n
5 9
The rise and fall of T
he L
ost E
mp
ire
v i e w i n g c h a m b e r
{ w i n t e r s o l s t i c e s u n s e t } w i n t e r s o l s t i c e s u n s e t{ s u m m e r s o l s t i c e s u n r i s e }
{ z e n i t h p a s s a g e s u n s e t }
z e n i t h p a s s a g e s u n s e t
p o l l u x r i s i n g
p o l l u x r i s i n g
c a n a p u s r i s i n g
c a s t o r r i s i n g c a n a p u s r i s i n g
{ i l - o r }
{ i l - o r }
{ i l - o r }
{ i r - o l }
{ i r - o l }
{ i r - o l }
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PROJECT / 05 NAME The Mayan Empire/
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
4 4
T h e M a y a C i v i l i z a t i o n
4 5
The rise and fall of T
he L
ost E
mp
ire
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
5 2
T h e M a y a C i v i l i z a t i o n
5 3
The rise and fall of T
he L
ost E
mp
irereg
ion
architectu
rech
ichen
itzaM
ex
ico
tem
ple
of th
e w
arrio
r
{ c h i c h e n i t z a } { c h i c h e n i t z a }/ / / t e m p l e o f t h e w a r r i o r / / / t e m p l e o f t h e w a r r i o r
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
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ivil
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ion
_ T
he
Lo
st E
mp
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1 0
T h e M a y a C i v i l i z a t i o n
1 1
The rise and fall of T
he L
ost E
mp
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Chronological Table Chronological Table
central mexico oaxaca g u l f c o a s t w e s t m e x i c o maya highlands maya lowlands
1 5 1 9 1 5 1 9
1200 1200
900 900
900 900
1500 1500
600 600
600 600
300 300
300 300
ad ad
bc bc
latepostclassic
latePostclassic
ear lypostclassic
ear lypostclassic
terminalclassic
t e r m i n a lc l a s s i c
latef o r m a t i v e
l a t ef o r m a t i v e
m i d d l ef o r m a t i v e
m i d d l ef o r m a t i v e
e a r l yf o r m a t i v e
e a r l yf o r m a t i v e
a r c h a i c a r c h a i c
l a t ec l a s s i c
l a t ec l a s s i c
e a r l yc l a s s i c
e a r l yc l a s s i c
p r o t oc l a s s i c
p r o t oc l a s s i c
S o u t h
To
ltec
s
To
ltec
s
To
tih
uac
an p
has
es I
- IV
To
tih
uac
an p
has
es I
- IV
El
Taj
in
El
Taj
in
Olm
ecs
Olm
ecs
Azt
ecs
Azt
ecsTenochtitlan Mixtec
independentkingdom
Aztecs
Huastecs
ClassicVeracruz
Cerro de las Mesas
Tr e s Z a p o t e s
La Venta
San Lorenzo
XochipalaCapacha
Colima
Chupicuaro
Ixlan del Rio
TarascansMaya independentcity- statesMixco Viejo
Cotzumalhuapa
Kaminaljuyu
Izapa
Abaj Takalik
Ocos
Cerros
Tzakol EarlyClassicMaya
TepeuLateClassicMaya
Tayasal(Itza)
Mayapam
Chichen ItzaPuuc and Central Yucatan
Dzibilchatul
TulumSta Rita
MitlaYagul
Monte Aban IIIb
Monte Alban IIIa
Monte Alban II
Monte Alban I
Tlaxcala
Tula
Xochicato
Cacaxtla
Cuicuilco
Tlatilco
N o r t h
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
1 8
T h e M a y a C i v i l i z a t i o n
1 9
The rise and fall of T
he L
ost E
mp
ire
e l s a l v a d o r
h o n d u r a s
g u a t e m a l a
m e x i c o
b e l i z e
Theory About Bering Straits
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
1 2
T h e M a y a C i v i l i z a t i o n
1 3
The rise and fall of T
he L
ost E
mp
ire
Chronological Table
d a r t p o i n tc u e l l o b e l i z e
s i m o j o v e l c e l tc h i a p a s
s t r u c t u r e x 1 1 1b e c a n , c a m p e c h e
h u m a n f i g u r e b o w l , c a m p e c h e
d u c k s c u l p t u r ec o m a l c o , t a b a s c o
t r i p o d v e s s e l ,c a m p e c h e
a n i m a l b e l lc h i c h e n i t z a
regio
narch
itecture
chro
no
log
ical table
Me
xic
oC
en
tal A
me
rca Ar
tifac
ts an
d S
cu
lptu
res
ear ly preclassic
middlepreclassic
latepreclassic
ear lypostclassic
latepostclassic conquest
ear lyclassic
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
2 2
T h e M a y a C i v i l i z a t i o n
2 3
The rise and fall of T
he L
ost E
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ire
m m a n n u a l r a i n f a l l
4 0 0 0 4 0 0 04 0 0 0 4 0 0 04 0 0 0 4 0 0 04 0 0 0 4 0 0 0
0 0
0
1 0
2 0
3 0
m
0 00 00 0
t a l l e v e r g r e e nf o r e s t
d r y m o n t h s
h e i g h t t a l l e v e r g r e e nf o r e s t
t a l l e v e r g r e e nf o r e s t
t a l l e v e r g r e e nf o r e s t
a n n u a l v e g e t a t i o n c y c l e
0
1 0
2 0
3 0
m
t a l l o r m e d i u m e v e r g r e e n f o r e s t
t h r o n f o r e s to f l o n g w o o d
s a v a n n ac a t t a i l s w a m p
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
a C
ivil
izat
ion
_ T
he
Lo
st E
mp
ire
1 6
T h e M a y a C i v i l i z a t i o n
1 7
The rise and fall of T
he L
ost E
mp
ire
1_
base o
f fluted
po
int
2_
ob
sidian
un
iface3
_b
urin
4_
scraper
Maya Civilization, an ancient Native Am
erican culture that represented one of the most advanced
civilizations in the western hemisphere before the arrival of Europeans. The people known as
the Maya lived in the region that is now eastern and southern M
exico, Guatem
ala, Belize, El Salvador, and western H
onduras. They thrived for more than 2,000 years. The M
aya built massive
stone pyramids, tem
ples, and sculpture; developed a system of writing using hieroglyphs; and
recorded their achievements in m
athematics and astronom
y. Archaeologists long believed that M
aya culture reached its highest development from
about ad 300 to 900, during what is known
as the Classic period. Recent discoveries in northern Guatem
ala, however, have challenged that assum
ption. There, archaeologists have found highly developed cities, sophisticated art, and exam
ples of Maya writing that date from
as early as 600 years before the Classic period began. After 900 the M
aya mysteriously declined in the southern lowlands of G
uatemala. They later
revived in the north on the Yucatán Peninsula and continued to dominate the area until the
Spanish conquest in the 16th century.
1,9
00
mm
1,9
00
mm
o b s i d i a n a c l a s i c ag e o m e t r i c s c h e m e
60
1 2
3 4
60
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
May
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ivil
izat
ion
_ T
he
Lo
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3 0
T h e M a y a C i v i l i z a t i o n
3 1
The rise and fall of T
he L
ost E
mp
ire
1 _
2 _
{ 1 } _ / / / c a r a c o l c h i c h e n i t z a / / /
{ 2 } _ / / / / d i a g r a m s u m m e r s o l s t i c e / / /
The
May
a C
ivil
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ion
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he
Lo
st E
mp
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The rise and fall of T
he L
ost E
mp
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C h a p t e r O n e H i s t o r y a n d L o c a t i o n
6 2
T h e M a y a C i v i l i z a t i o n
6 3
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PROJECT / 05 NAME The Mayan Empire/
The
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ivil
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The rise and fall of T
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ost E
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C h a p t e r O n e H i s t o r y a n d L o c a t i o n
6 2
T h e M a y a C i v i l i z a t i o n
6 3
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PROJECT / 05 NAME The Mayan Empire/
C h a p t e r O n e H i s t o r y a n d L o c a t i o n
The
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ivil
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1
2
3
4
5
6
7
8
9
1 2
1 3
1 0
1 1
1 5
2 3
2
34
5
7
8
9
1 01 1
1 21 3
1 4
1 7
1 9
2 0
2 1
2 2
1 5
2 3
2
34
5
7
8
9
1 01 1
1 21 3
1 4
1 7
1 9
2 0
2 1
2 2
1_ quadripartite
god, the rear head of the
cosmic m
onster.
2_ jaguar twin
3_ celestial bird
4_ venus sign5_ the w
orld tree6_ front head of com
isc m
onster7_ m
aw of the underw
orld8_ xibalbans9_ black w
ater of the m
iddleworld
10_bloody w
aters of the underw
orld11_ chac xib chac12_ xibalbans13_ vision serpent
regio
nrelig
ion
the m
aya co
smo
sMexico
underw
orld
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INPUTS & OUTPUTS
PROJECT / 06 NAME Eco-Fashion Conference/
PERCEIVE _
CUT ABOVE
< < < < <M Y I N P U T S _
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PROJECT / 06 NAME Eco-Fashion Conference/
/ ALTERNATIVE
/ TEXTILES
/ FASHION
/ SHOES
/ TIRES
/ RECYCLE
/ MANIKIN
PROCESS _
< < < < <M Y O U T P U T S _
FROM A SIMPLE SKETCH
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INPUTS & OUTPUTS
PROJECT / 06 NAME Eco-Fashion Conference/
Alternative Textiles reduce landfill wasteKeep the future of the earth in focus
Conference on Eco-Fashion
A series of lectures featuring celebrated thinkers who will focus on aspects of ecological sustainability in today’s fashion industry. A look into the technological aspects as well as the newest advances in environmental fashion.T h e M o s c o n e C e n t e r
D E C E M B E R
12 13 & 14 2010
FASHION CONFERENCE
PRODUCE _ < < < < <
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INPUTS & OUTPUTS
PROJECT / 06 NAME Eco-Fashion Conference/
/ ALTERNATIVE TEXTILES / POSTERS
/ MAGAZINE AD
/ PROGRAM BOOKLET
Cut Above is an eco-fashion conference focusing on the topics of alternative textiles and its technological advances. Through the years, the search for less processed, sustainable materials has been successfully evolving due to our changing technology, creating a positive impact on the environment. The purpose of this conference is to inform the fashion industry that action is be-ing taken, that there are more and better products being created from other sources such as bamboo, recycled polyester, recycled rubber and hemp.
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PROJECT / 06 NAME Eco-Fashion Conference/
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PROJECT / 06 NAME Eco-Fashion Conference/
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PROJECT / 06 NAME Eco-Fashion Conference/
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INPUTS & OUTPUTS
PROJECT / 06 NAME Eco-Fashion Conference/
Cut Above
Eco-fashion Conference 2010
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B a m b o o
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P o l y e s t e r
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H e m p
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R u b b e r
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Salvador, Central America, where he first started developing his love for design. Ro-drigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Ro-drigo obtained his BA in fine arts from the Academy of Art University and is further expanding his knowledge putting his practice his motto of Percieving, Processing and Producing.
POLYESTER BAMBOO RECYCLED RUBBERHEMP
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2.0_ POLYESTER FABRICS
Cut Above
Eco-fashion Conference 2010
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B a m b o o
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P o l y e s t e r
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H e m p
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R u b b e r
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Salvador, Central America, where he first started developing his love for design. Ro-drigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Ro-drigo obtained his BA in fine arts from the Academy of Art University and is further expanding his knowledge putting his practice his motto of Percieving, Processing and Producing.
3.0_ Hemp Fabrics
Cut Above
Eco-fashion Conference 2010
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B a m b o o
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P o l y e s t e r
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H e m p
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R u b b e r
Hemp can displace cotton which is usual ly grown with massive amounts of chemicals harmful to people and the environment. 50% of al l the world's pest ic ides are sprayed on cotton.
Hemp grows wel l in a var iety of c l imates and soi l types. It is natural ly resistant to most pests, precluding the need for pest ic ides
It grows t ightly spaced, out-competing any weeds, so herbicides are not necessary. It a lso leaves a weed-free f ield for a fol lowing crop.
h e m p f a c t s
b a m b o o ’ s e f f e c t
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Sal-vador, Central America, where he first started developing his love for design. Rodrigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Rodrigo obtained his BA in fine arts from the Academy of Art University and is further ex-panding his knowledge putting his practice his motto of Percieving, Processing and Producing.
Cut Above
Eco-fashion Conference 2010
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B a m b o o
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P o l y e s t e r
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H e m p
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R u b b e r
1.0_ BAMBOO FABRICS
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Salvador, Central America, where he first started developing his love for design. Ro-drigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Ro-drigo obtained his BA in fine arts from the Academy of Art University and is further expanding his knowledge putting his practice his motto of Percieving, Processing and Producing.
Cut Above
Eco-fashion Conference 2010
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B a m b o o
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P o l y e s t e r
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H e m p
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R u b b e r
crude oi l
dimethylterephthalate
glycol
polyethylene terephthalate
melt
production of polyester
mult i step
p o l y e s t e r p r o d u c t i o n
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Sal-vador, Central America, where he first started developing his love for design. Rodrigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Rodrigo obtained his BA in fine arts from the Academy of Art University and is further ex-panding his knowledge putting his practice his motto of Percieving, Processing and Producing.
2.0_ Polyester fabrics
20% of the earth’sgreen house gasses
50% less harmful thancotton plantat ion
30% less chemicalsused for the process
30% less chemicalsused for the process
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1.0
B a m b o o
Cut Above
Eco-fashion Conference 2010
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P o l y e s t e r
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H e m p
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R u b b e r
4.0_ R E C Y C L E D R U B B E R
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Salvador, Central America, where he first started developing his love for design. Ro-drigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Ro-drigo obtained his BA in fine arts from the Academy of Art University and is further expanding his knowledge putting his practice his motto of Percieving, Processing and Producing.
Cut Above
Eco-fashion Conference 2010
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B a m b o o
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P o l y e s t e r
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H e m p
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R u b b e r
1.0_ BAMBOO FABRICS
b a m b o o ’ s e f f e c t
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Sal-vador, Central America, where he first started developing his love for design. Rodrigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Rodrigo obtained his BA in fine arts from the Academy of Art University and is further ex-panding his knowledge putting his practice his motto of Percieving, Processing and Producing.
20% of the earth’sgreen house gasses
50% less harmful thancotton plantat ion
30% less chemicalsused for the process
30% less chemicalsused for the process
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B a m b o o
Cut Above
Eco-fashion Conference 2010
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P o l y e s t e r
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H e m p
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R u b b e r
3.0_ HEMP FABRICS
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Salvador, Central America, where he first started developing his love for design. Ro-drigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Ro-drigo obtained his BA in fine arts from the Academy of Art University and is further expanding his knowledge putting his practice his motto of Percieving, Processing and Producing.
4.0_ Recycled Rubber
Recycled car t ires as the outsole in some of the shoes
Recycled car t ires as the outsole in some of the shoes
Recycled car t ires as the outsole in some of the shoes
Recycled car t ires as the outsole in some of the shoes
r e c y c l e d t i r e s
Rodrigo Zapata is a San Francisco Based graphic designer. Born and raised in El Sal-vador, Central America, where he first started developing his love for design. Rodrigo joined the advertising school, ECMH where he spent most of his time working on campaign adds. Rodrigo felt like he needed more, he needed to go where people speak, breathe, eat, drink, design, and what better place than San Francisco. Rodrigo obtained his BA in fine arts from the Academy of Art University and is further ex-panding his knowledge putting his practice his motto of Percieving, Processing and Producing.
20% of the earth’sgreen house gasses
50% less harmful thancotton plantat ion
30% less chemicalsused for the process
30% less chemicalsused for the process
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PROJECT / 07 NAME Product Redesign/
PERCEIVE _
FINDING BETTER WAYS
< < < < <M Y I N P U T S _
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PROJECT / 07 NAME Product Redesign/
/ SCRIBE
/ NOTEBOOKS
/ RECYCLE
/ PAPER
/ TABLET
/ TREES
/ TECHNOLOGY
PROCESS _
< < < < <M Y O U T P U T S _
TO KEEP OUR ENVIRONMET CLEANER
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PROJECT / 07 NAME Product Redesign/
PRODUCT REDESIGN
PRODUCE _ < < < < <
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PROJECT / 07 NAME Product Redesign/
/ REDESIGNING THE NOTEBOOK / INFORMATIONAL BOOK
/ R3 PRODUCT REDESIGN
Scribe is the pioneering leader of digital notebook technology. Scribe technology optimizes paper-based processes by easily converting handwritten information into digital documents. Scribe’s Smart Universal Technology makes Scribe documents compatible with computer aplications such Adobe for vectors and Office for text. Scribe is ideal for the common day to day use and decrease the use of paper drastically which creates a positive impact on the environment. Scribe delivers innovative, eco solutions using only highly recyclable materials such as High-Density PolyEthylene (HDPE) and recycled aluminiums.
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What is the notebook for?
Remember
Redesigning the Notebook Sketch Book Series
Notebooks are fun and important to the moldingof our character. Advances in technology have increased the production therefore of notebooks using more natural resources and energy
Pulp and paper is the third largest industrial polluter
to air, water, and land in both Canada and the United
States, and releases well over a hundred million kg of
toxic pollution each year (National Pollutant Release
Inventory, 1996). Making paper also consumes vast
quantities of trees. But paper is an essential product,
and we need to continue to look for improvements
in pulp technology, new sources of fibre, and new
technologies to get more out of the resources we use,
and to avoid their use in the first place. Pulp and paper is
the third largest industrial polluter to air, water, and land
in both Canada and the United States, and releases well
over a hundred million kg of toxic pollution each year
(National Pollutant Release Inventory, 1996). Pulp and
paper is the third largest industrial polluter to air, water,
and land in both Canada and the United States, and
releases well over a hundred million kg of toxic pollution
each year (National Pollutant Release Inventory, 1996).
Making paper also consumes vast quantities of trees.
But paper is an essential product, and we need to
continue to look for improvements in pulp technology,
new sources of fibre, and new technologies to get more
out of the resources we use, and to avoid their use in the
first place. Pulp and paper is the third largest industrial
polluter to air, water, and land in both Canada and the
United States, and releases well over a hundred million
kg of toxic pollution each year (National Pollutant
Release Inventory, 1996).Pulp and paper is the third
largest industrial polluter to air, water, and land in both
Canada and the United States, and releases well over a
hundred million kg of toxic pollution each year (National
Pollutant Release Inventory, 1996). Making paper also
consumes vast quantities of trees. But paper is an
essential product, and we need to continue to look for
The life of a painter
what ifPablo Picasso never left his house without his notebook, His most succesful painting started out as rough ideas that were developed into great master pieces of art.
Picasso was baptized Pablo Diego José Francisco
de Paula Juan Nepomuceno María de los Remedios
Cipriano de la Santísima Trinidad Clito, a series of
names honouring various saints and relatives. Added to
these were Ruíz and Picasso, for his father and mother,
respectively, as per Spanish custom. Born in the city of
Málaga in the Andalusian region of Spain, he was the
first child of Don José Ruiz y Blasco (1838–1913) and
María Picasso y López. Picasso’s family was middle-
class; his father was also a painter who specialized in
naturalistic depictions of birds and other game. For
most of his life Ruiz was a professor of art at the School
of Crafts and a curator of a local museum.
Pablo P icasso/14 March 1879/8 Apr i l 1955/
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PROJECT / 07 NAME Product Redesign/
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
Scribe is an eco friendly product designed with 100% recyclable materials. It reduces the consumption of paper and prevents deforestation.
Scribe
Welcome t o Scribe_2 0 0 9
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
Scribe is an eco friendly product designed with 100% recyclable materials. It reduces the consumption of paper and prevents deforestation.
Scribe
Welcome t o Scribe_2 0 0 9
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
Scribe is an eco friendly product designed with 100% recyclable materials. It reduces the consumption of paper and prevents deforestation.
Scribe
Welcome t o Scribe_2 0 0 9
p r e s s u r es e n s i t i v e
p r e s s u r es e n s i t i v e
i c o n s
Scribe Pen
Scribe PadHe, dropped out of high school and left home then he went and jumped in a big pile of mud.
He, dropped out of high school and left home then he went and jumped in a big pile of mud.
He, dropped out of high school and left home then he went and jumped in a big pile of mud.
Welcome t o Scribe_2 0 0 9
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
Scribe is made to be user friendly with its simple and direct interface. Scribes files are compatible with many softwares.
Function
p r e s s u r es e n s i t i v e
p r e s s u r es e n s i t i v e
i c o n s
Scribe Pen
Scribe PadHe, dropped out of high school and left home then he went and jumped in a big pile of mud.
He, dropped out of high school and left home then he went and jumped in a big pile of mud.
He, dropped out of high school and left home then he went and jumped in a big pile of mud.
Welcome t o Scribe_2 0 0 9
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
Scribe is made to be user friendly with its simple and direct interface. Scribes files are compatible with many softwares.
Function
Welcome t o Scribe_2 0 0 9
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
The product will come in a ready to go protective case made of recycled fabricsThe case helps reduce the use of useless packaging.
Packaging
Scribe is an eco-product created to reduce the use of paper through out the world. China during the early 2nd century. During the Shang (1600 BC–1050 BC) and Zhou (1050 BC–256 BC) dynasties of ancient China, documents were ordinarily written on bone or bamboo (on tablets or on bamboo strips sewn and rolled together into scrolls), making them very heavy and awkward to transport.
Paper continued to be a valued necessity in China, since it was during the Hongwu Emperor’s reign in AD 1393 that the Bureau of Imperial Supplies (Bao Chao Si) manufactured 720,000 sheets of toilet paper for the
entire court (produced of the cheap rice–straw paper).For the emperor’s family alone, 15,000 special sheets of paper were made, in light yellow tint and even perfumed.Even at the beginning of the 14th century, during the
middle of the Yuan Dynasty, day Zhejiang
The light material of silk was sometimes used, but was normally too expensive to consider. While the Han Dynasty Chinese court official Cai Lun is widely regarded to have invented the modern method of papermaking (inspired from wasps and bees) from rags and other plant fibers in AD 105, the discovery of specimens
bearing written Chinese characters in 2006.province
Scribe is an eco friendly product designed with 100% recyclable materials. It reduces the consumption of paper and prevents deforestation.
Scribe
Welcome t o Scribe_2 0 0 9
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PROJECT / 08 NAME Store Packaging/
PERCEIVE _
BIG IDEAS
< < < < <M Y I N P U T S _
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PROJECT / 08 NAME Store Packaging/
/ FLAIR
/ CLOCK
/ UTENSILS
/ FUN
/ APARTMENT
/ SMALL SPACE
PROCESS _
< < < < <M Y O U T P U T S _
FOR SMALL SPACES
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PROJECT / 08 NAME Store Packaging/
STORE PACKAGING
PRODUCE _ < < < < <
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PROJECT / 08 NAME Store Packaging/
/ FLAIR BY MARTHA STEWART / URBAN STORE
/ HOME / HOME KIDS
/ ART / ART KIDS
/ GARDEN /GARDEN KIDS
/ LEASURE / LEASURE KIDS
Flair is a unique, creative and contemporary store created by Martha Stewart that is suited for the urban dweller and centered around outdoor and indoor lifestyles. At Flair the customer will experience a wide variety of eco- friendly products These products are well designed, smart, affordable and the entire life-cycle from the cradle to the grave is taken into consideration as it is a major aspect of our goal for ecological sustainability. Our main goal is to help change the behavior and perspective of the average person. We believe this business model is an excellent opportunity to expand Martha Stewart’s audience.
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PROJECT / 01 NAME Lego Skin Care /
THANK YOU / GRACIAS
/ RODRIGO ZAPATA/ TELEPHONE/ EMAIL/ BLOG
/ INFO / 200 Van Ness apt. 106 San Francisco, CA, 94102
/ 760.275.2206
/ sivarsivar.blogspot.com
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PROJECT / 01 NAME Lego Skin Care /
Por el incondicional apoyo y por los consejos que me ayudan a seguir adelante. Mama y Papa, este es el primero de muchos mas logros por venir. Gracias, los quiero mucho.
DEDICADO A MI FAMILIA
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PROJECT / 01 NAME Lego Skin Care /
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WORK / Rodrigo Zapata
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WORK / Rodrigo Zapata