[1]CONFIDENTIAL

Redefining Business Ownership

Changing Skin. Changing Lives.

[2]CONFIDENTIAL

Partnering with Entrepreneurs toDeliver Breakthrough Skincare Solutions

and Substantial Income Potential

[3]CONFIDENTIAL

+$2.5 Billion SpentAnnually onAnti-aging

Rise of theSocial

Economy

BreakthroughsIn Skincare

Shift inPower from

Corporations toIndividuals

Convergence is Creating New Business Opportunities

TRADITIONALBusiness Models are

OBSOLETE

[4]CONFIDENTIAL

The Right Business Model,at the Right Time, in the Right Market

Products

Clinically Proven SolutionsThat Deliver Results

Supportto Monetizethe Valueof Your Network

Programs

Presence

Trusted Dermatologists,Established Brand

Direct Sales Modelwith Low Costof Entry,High Profit Potential

Profit

[5]CONFIDENTIAL

Products

[6]CONFIDENTIAL

Source: Euromonitor, Global Industry Analyst

An Opportunity to Participatein a Billion Dollar, Growing Market

U.S. Spending on Anti-Aging Skincare

$5.0 Billion

2015

SignificantMarket Expansion

$2.5 Billion

2009

[7]CONFIDENTIAL

We’re All Aging, All the Time

Skincare Is the #1 DefenseAgainst Aging

84% of Women Feel Pressure toLook Younger

Many Consumers Are Dissatisfiedwith Their Current Products

84% of Women in Their 20sAre Concerned About Aging

100% of Woman Want to LookYounger than their Years

Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

[8]CONFIDENTIAL

Designed for the Prevention and Correction of the Visible Signs of AgingCombines the Right Ingredients, in the Right Formulations, in the Right OrderNo Prescription Required, 60-Day Satisfaction Guarantee

A Synergistic Approach to Skincare

AMP-MD Delivery System

Patent Pending SystemEnsures the Delivery ofKey Anti-AgingIngredients into UpperLayers of the Skin

ANTI-AGE Regimen

ComprehensiveRegimen Supportsthe NaturalProcesses thatStrengthen theSkin’s Structure

[9]CONFIDENTIAL

Clinically Proven Benefits

Average Improvement

54%51%48%46%43%43%36%

Radiance

Even Skin Tone

Fine Lines

Wrinkles

Visible Pores

Brown Spots

Softness

Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet

Before Treatment*

After Treatment*% of Participants Experiencing an Improvement

100%89%84%84%68%53%36%

Skin Texture

Fine Lines

Overall

Moisturization

Firmness

Even Skin Tone

Pore Size

[ 10 ]CONFIDENTIAL

Transformative Results

BEFORE AFTER

[ 11 ]CONFIDENTIAL

Presence

“ A dermatological’s Health team. ”

[ 12 ]CONFIDENTIAL

Trusted Dermatologists

dream— Women

Successful EntrepreneursTrained at Stanford University School ofMedicineCreators of Proactiv®, the World’s MostSuccessful Acne TreatmentRedefined the Market for Acne Skincare,Redefining Anti-aging Skincare

Two of the Most RecognizedNames in Skincare

A dermatological dream team-Womens’ Health

A Dermatological Dream Team-Women’s Health

[ 15 ]CONFIDENTIAL

2007Retail Sales

A Leading Clinical Skincare Line in Prestige Department Stores

Our Direct Sales ModelFocuses on Where the Power Resides

2010Direct Sales

the Rising Star in Direct Sales

[ 13 ]CONFIDENTIAL

Established Brand with Significant Media Coverage

Print Television Web

More Media Coveragethan Any Other Direct Selling Company

Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising

[ 14 ]CONFIDENTIAL

Profit

[ 16 ]CONFIDENTIAL

A Unique Model

LOWCost of Entry

Leverage Your NetworkShare the ProductScale Efficiently and QuicklyNo Product Inventory

HIGHProfit Potential

Return on Your Investmentin the First Month

Long-Term Residual Income

Unlimited Earning Potential

[ 17 ]CONFIDENTIAL

Leverage the Exponential Value of Your Network

you

Multiple “Generations” of Connections Drives Incremental Opportunities

Technology Enables Leverage, Speed and Duplication

Multiple Sources of Income: Sales and Commissions

[ 18 ]CONFIDENTIAL

Programs

[ 19 ]CONFIDENTIAL

Proven, Turnkey Business Support

Business System

Comprehensive Online and Offline Toolsto Run Your Business Anytime, Anywhere

Customer Care

Email and PhoneAccess to RegisteredNurses withDermatologyExperience

Assessment Tools

Sophisticated“Prescription” Toolsand Guidelines forDeterminingSkincare Needs

Training

Ongoing Skincareand BusinessEducation FromLeaders inthe Field

[ 20 ]CONFIDENTIAL

A Business Opportunityfor Entrepreneurs with Diverse Backgrounds

Stay-at-Home Mother and Wife of Former Major League Baseball PlayerCountry Music Writer | Corporate Chief Financial Officer | Aesthetician

Elementary School Teacher | Luxury Real Estate Agent | Attorney

Home Schooling Mom| Pharmaceutical Sales RepresentativeBeauty Industry Marketing Executive | General Contractor / Builder

Former Professional Figure Skater | Public Relations Executive | Artist andEntrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

Success Stories

[ 21 ]CONFIDENTIAL

Start Your Own Business Today

It Takes Minutes to Get Started

Complete Online Application

Choose Your Product

IMMEDIATE…… Creation of Personalized Storefront… Access to Business Tools… Delivery of Display Products and Materials

$695

Over $1,300 in value, includes everything you

need to successfully launch your

Rodan + Fields Business

$995Over $1,600 in value,

includes everything you need to begin building

your Rodan + Fields Business fast and help

others do the same

Earn a Return on Investment Within Month 1

Long Term Income Potential

May 4th – May 8th 2011

Lifestyle

[ 22 ]CONFIDENTIAL

The Right Business Model,at the Right Time, in the Right Market

Presence

Profit

Products

Programs

Imagine if your partnered with the doctors when they created Proactiv and transformed the acne market…

They are now doing for aging skin what they did for acne….an even bigger category…

How Much of the $2.5 Billion Anti-Aging Skincare Market Do You Want?

[ 23 ]CONFIDENTIAL

Redefining Business Ownership

Changing Skin. Changing Lives.