Rocking Linking Business Professionals Group in 2015
16
Let's Rock Linking Business Professionals in 2015 Webinar - January 2015 Des Walsh
Transcript of Rocking Linking Business Professionals Group in 2015
Let's Rock
Linking Business Professionals
in 2015
Webinar - January 2015
Des Walsh
LBP Webinar - January 2015
> Webinar Outline
How to create a simple social media strategy for your
business or career
Q&A/discussion about how the LBP Group can help members
more effectively
Simple Social Media Strategy
Strategy without tactics is the slowest route to
victory.
Tactics without strategy is the noise before defeat.
Sun Tzu
Simple Social Media Strategy
Framework*
1. Commitment
2. Culture
3. Market
4. Goals
5. Resources
6. Listening
7. Engaging
8. Technology
9. Evaluation
* Simple Social Media Strategy Framework is Copyright Des Walsh 2010-2015
Commitment
Social Media Strategy then and now
2010 - "better to ask forgiveness than seek permission"
> 2015 - CEO commitment to social media engagement is
essential
For business of every size - small to enterprise
Commitment means willingness to stay the course
Culture
> Culture - "The way we do things around here."
> A social media strategy that doesn't fit with company culture is
bound to fail
> Key issues:
predominant style of leadership (partnership)
how information flows
how decisions are communicated
how different departments relate to one another
Market
Market scan
What is the social media presence and engagement of:
> our brand
> customers
> partners
> competitors
How is each perceived in the market, via social media?
Goals
A starting list of possible goals
Build brand awareness
Generate leads
Increase sales
Establish thought leadership
Build relationships with customers
Engage customers as brand evangelists
Get input of product/service improvement
Improve internal communication
Improve departmental and/or company-wide collaboration
Resources
Social Media Myth #1 "It won't cost you anything."
Resource categories
> People
> Services
> Tools
Listening
"Communication, whether inbound or outbound, is now powered
by conversations, and the best communications always start as
the best conversations. And the best listeners are those who
empathise while they are listening."
> Brian Solis, "Engage!"
Engaging
Join the conversation - or start one of your own
Visit discussion forums, Facebook pages, LinkedIn Groups,
contribute helpful information/comments
Set up a group on LinkedIn or Facebook
Start a corporate Twitter account
Start a blog
....................
Technology
A suggested starter list of platforms for business
> LinkedIn (especially B2B)
> YouTube channel
> Corporate blog
> Google+
Evaluation
Monitoring
Measurement
> NB: See Goals (if you don't have goals, you can't assess value)
Q&A
Social Media Strategy
> Any questions arising from or related to the Strategy overview?
Linking Business Professionals Group in 2015
> Questions
> Suggestions
Thank You!
Thank you for your participation/attention.
If you have any questions about the presentation or the Q&A, please
email me at [email protected]
Des Walsh
deswalsh.com
LinkedIn: http://linkedin.com/in/deswalsh
Founder, Linking Business Professionals
https://www.linkedin.com/groups/Linking-Business-Professionals-4690487
Linking Business Professionals
Group
The Linking Business Professionals Group on LinkedIn provides a
welcoming space for business professionals who want to learn and
share about social media, especially LinkedIn, for their professional
growth and business success. Linking Business Professionals is a
spam-free zone.
Membership is free and open to members of LinkedIn, subject to some
minimum requirements and a simple approval process.
Click here for more information and to apply to join.
