July 2014 Update  Building a dynamic North Alabama economy fueled by

a vibrant and diverse startup community

� © Rocket Hatch, 2014

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THE ROCKET HATCH MISSION

� To unleash the untapped entrepreneurial potential of North Alabama through an open, inclusive and collaborative startup community. STOP THINKING, START HATCHING!

Mission & Vision

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INCLUSIVE, LEAN, SMART & VIRTUAL BUT LOCAL

� Inclusive

We are a Startup: We follow the process we preach

� Lean � Smart � Virtual but Local

Mission & Vision

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� Ana Aristizabal Co-founder &

Administrative Director

� Tarra Anzalone Co-founder &

Community Director

� Drew Chapman Board Member

� Brad Garland Board Member

� Ben Jarrell Board Member

� Antonio Montoya Founder & CEO

Mission & Vision

THE ROCKET HATCH TEAM

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� Jeff Goode Engineering

� David Cochran Finance & Valuations

� Karen Wynne Sustainable Farming

� David Nuttall Art, Design &

Software

� Eric Grigorian Manufacturing &

Operations

Mission & Vision

An experienced and diverse mentor community to provide insight, counsel and connections.

OUR MENTORS

� Timo Sandritter Organizational Development

� Bryan Powell Design, Education &

Software

� Bob Locklear Angel Investing & IP

� Craig Kerstiens SaaS, Product,

Marketing

� Foster Perry International Trade,

Fundraising

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� Modern & Smart Partner

� Metabahn Partner

� Graphic Color Sponsor

� Regus Sponsor

� The Nook Sponsor

� Rosita’s Farm Partner

Mission & Vision

We have been able to advance our programs thanks to the generous support and resources of many local organizations, including:

OUR PARTNERS & SPONSORS

� RED Team Partner

� Tangled String Studio Sponsor

� Zero Point Frontiers Partner

� Pizzelle’s Confections Sponsor

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� A diverse population grows in the Huntsville metro, creating economic opportunity and transforming our culture.

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CHANGING DEMOGRAPHICS DEMAND NEW OPPORTUNITIES

Total Population Huntsville Metro

683,871

Graduated College 44.2%

20-35 y/o (DINKs) 139,464

35-45 y/o (DIWKs) 90,602

45-55 y/o (MLE & RS) 109,992

In prime entrepreneurial age

339,988

§  Emerging population of educated young professionals

§  Post-industrial

§  Experienced executives

§  Hard core serial entrepreneurs

§  Growing artistic and cultural community

10%* = Potential Entrepreneurs

33,998

Impact

­  LINK: GLOBAL ENTREPRENEURSHIP MONITOR 2013, BABSON COLLEGE

Huntsville is not just engineers and scientists anymore.

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IF ONLY 10%+ OF OUR 33K POTENTIAL SUCCEED

� 33 x $100M � $3.3B

� 3,399 x $1M � $3.3B

� 333 x $10M � $3.3B

Impact

� High Growth

� Medium Size

� Small Biz

$10B

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HOW ABOUT DOING NOTHING?

� The perils of relying on a single industry cannot be overstated.

� Like a stock portfolio we need a diversified economy that can make North Alabama not just economically resilient but a more interesting and fun place to work, live and play.

Ë  LINK: DETROPIA THE FILM

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FROM ENTREPRE-CURIOUS TO STARTUP

Entrepreneur Startup

HATCHERS CO.STARTERS

D I S C O V E RY G R O W T H

Discover

Learn

Master

Mentor

EVENTS

Connect

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BUILDING THE ROCKET HATCH COMMUNITY ACCELERATOR

� Discovery .

� Connection

� Learning

� Mastery

� Mentorship

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306 Attendees *

42 Enrolled in

CO.STARTERS

OUR NUMBERS ARE GROWING

785 Entre-precocious

519 Interested

225 Engaged

20 Volunteers

21 Mentors

472 253

Followers

43% Women

11 Events Hosted

29 Community

Events Supported

+  Candid Conversations

+  Sip & Hatch

+  Entrepreneurship Working Group (HOT Coffee precursor)

+  Nurturing the Huntsville Entrepreneurial Ecosystem Panel (Geo-Energy HSV)

+  Technovate Lightning Talks (Geo-Energy HSV)

+  HOT Coffee

+  Rocket City Launch (MindGear Labs)

+  Mentors

+  Facilitators

+  Entrepreneurs

Hosted 7 visitors from nearby communities

and connected with 7 benchmark

communities including Chattanooga,

Nashville, Memphis, Birmingham, Atlanta,

and Miami

� .

*

29 Volunteers & Sponsors

25 Partners

& Mentors

25-34 Median Age

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IMMEDIATE STEPS

� Hatchers

+ Initial Design Completed

+ OPEN SOURCE Project started + Continue Fundraising

� CO.STARTERS

+  Advertising Underway

+ Facilitator and Mentor training next + First Cohort August 2014! + $600 Early Bird + $750 Standard

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OUR VISION FOR THE FUTURE

� Community Acceleration

� Small & Medium Size

Metrics

� High Growth

We look forward to a self sustaining North AL startup community that nurtures entrepreneurs that represent our diverse make-up, welcomes risk taking, and that that has at the core, a network of successful entrepreneurs that give back by helping new startups focus their efforts using the latest lean methods.