Rock Sound – monthly magazine

• Vibrant cover – main image Fall Out Boy – emotive quote to make the story seem more essential to read – “If this is our last shot, we’ll go down fighting!”

• Cover lines down either side of the page

• Fonts – blue, white, yellow, black, red

• 4 fonts• Links to rocksound.TV website• Header bar noting free

posters inside, reproducing smaller versions of the images

• Free CD – 100% Volume

• Names of Indie Rock, metal, Emo, punk rock; some coverage of older bands, but largely more recent i.e. within the last 15 years.

• Cover line/puff makes the content seem necessary through exaggeration to the Rock Sound reader – 20 Great New bands You Need To Hear!” or “15 Killer Tracks”.

• Colourful contents page, maintaining house style – red, yellow, black and white predominant colours throughout; montage of images; editor’s letter using colloquial language.

• Brief news section – mix of brief interviews and roundups of current events and recommendations from Rock Sound writers and artists

• Mix of heavily illustrated articles – usually a photo that takes up at least a page in the introduction - including a lot of live photos so the emphasis is on live music; rated reviews of albums and gigs.

• Features on favourite bands of the genre – Paramore – a frequent cover artist

• This months gigs around the country• Colloquial language – “The Shit You Need To

Know” – trying to be edgy to relate to its audience

• Adverts – approximately 25 pages of adverts – quarter and half page tour and album ads; full page festival ads; full page album ads; ads for music equipment; alternative club nights; rock t-shirts

• Ads for subscriptions with incentives (free album and discount)

• The Media Pack stresses the relevance of the magazine to the fans and the artists and has quotes from artists saying how vital coverage by the magazine has been to their career.

• No letters page but link to social networking sites like Tmblr, Twitter and Facebook, its website, rocksoundTV, and an email address

• Published by Patrick Napier• Main rival is Kerrang! which is weekly and provides less coverage

of alternative bands; however, it is more up to date, hence the significance of the Rock Sound website

• 72% readers are male; average age 15-24• The impression from the magazine is that they are lovers of live

music• Audience will use the magazine as a source of musical fashion

and trends. It values being constantly updated hence the social networking sites. 82% of the audience use at least two social networking methods to connect with the magazine and their idols.

• Mode of address – tries to treat the reader as insiders being fed information by members of the band and people in the know.