Roche Bros. Social Media Plan
19
SOCIAL MEDIA: PHASE 1 ROCHE BROS. SUPERMARKETS 15 FEBRUARY 2012
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ROCHE BROS. SUPERMARKETS Social media: Phase 1 15 February 2012 Prioritize Sites Specify Applications Brand Sites Content Strategy Train Roche Bros. Weekly Deployment Social Media Consulting Social Media Analytics Facebook Goal: Increase Fans Twitter Goal: Increase Followers YouTube Goal: Increase Subscribers Pinterest Goal: Increase Followers 3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1 Archival Review Integration of Events Roche Promotions Content Development Posting Calendar Response Strategy Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment Strategy consulting Strategy analysis Content strategy Social media promotion Update Facebook coupons Optimize social media Fix technical issues Ongoing training Analytics reporting Phase 2 Flickr Tumblr Google+ Tout Phase 3 Instragram Foursquare Foodspotting Phase 2 & 3 | Recommendations
Transcript of Roche Bros. Social Media Plan
SOCIAL MEDIA: PHASE 1
ROCHE BROS. SUPERMARKETS
15 FEBRUARY 2012
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 2
①Prioritize Sites②Specify Applications③Brand Sites ④Content Strategy⑤Train Roche Bros.⑥Weekly Deployment⑦Social Media Consulting⑧Social Media Analytics
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
1.0 PRORITIZE SITES | SOCIAL MEDIA PLAN | PHASE 1 |
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 3
① FacebookGoal: Increase Fans
Goal: Increase Followers
③YouTube
Goal: Increase Subscribers
Goal: Increase Followers
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
2.0 SPECIFY APPS | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 4
①FacebookWooBox: Coupon AppInvolver: YouTube AppInvolver: Signup AppNinva: NetworkedBlogs App
②ManagementHootSuite
③Content Back-upBackupify
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
3.0 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 5
Non-Fan Page
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
3.1 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 6
Fan Page
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 7
Online Shopping
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
3.3 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 8
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
3.4 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 9
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
3.5 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 10
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
4.0 CONTENT STRATEGY | SOCIAL MEDIA PLAN | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 11
① Archival Review② Integration of
Events③ Roche Promotions④ Content
Development⑤ Posting Calendar⑥ Response Strategy
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
5.0 ROCHE BROS. TRAINING | SOCIAL MEDIA | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 12
①Social Media Training (1) 4 Hour Session HootSuite Overview Social Media Basics Response Strategies
② HootSuite Kick-Start (4) 2 Hour Sessions HootSuite Management HootSuite Deployment
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
6.0 WEEKLY DEPLOYMENT | SOCIAL MEDIA | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 13
HootSuite Dashboard
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
6.1 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 14
Media Library
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
6.2 WEEKLY WORKFLOW | SOCIAL MEDIA | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 15
Monitoring, Mentions & Responding
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
7.0 SOCIAL MEDIA CONSULTING | SOCIAL MEDIA | PHASE 1
C O P Y R I G H T © 2 0 1 1 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 16
① Strategy consulting② Strategy analysis ③ Content strategy④ Social media promotion⑤ Update Facebook coupons⑥ Optimize social media ⑦ Fix technical issues⑧ Ongoing training⑨ Analytics reporting
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
8.0 SOCIAL MEDIA ANALYTICS | SOCIAL MEDIA | PHASE 1
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 17
Social Analytics
T H E I D E A S C O N T A
I N E D I N
T H I S P R E S EN T A T I
O N C A N N O
T B E U S E D
W I T H OU T
W R I T TE N
P E R M IS S I O N .
PHASE 2 & 3 | RECOMMENDATIONS
C O P Y R I G H T © 2 0 1 2 B E R G E R O N C R E A T I V E S T U D I O S , I N C .
ROCHE BROS. SUPERMARKETS | 18
①Phase 2 Flickr Tumblr Google+ Tout
②Phase 3 Instragram Foursquare Foodspotting
B R A N D I N GI N T E R A C T I V ES O C I A L M E D I A
1 5 1 W o r c e s t e r S t r e e tF i r s t F l o o rN o r t h G r a f t o n , M a 0 1 5 3 6
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