Robin Wight - Social Media '09 (a mashup* event)
22
The Future's Bright, The Future's Social Robin Wight, President, Engine
-
Upload
mashup-event -
Category
Business
-
view
851 -
download
0
description
Robin WightThe Future is Bright, The Future is SocialSocial Media '09a mashup* eventmashupevent.com
Transcript of Robin Wight - Social Media '09 (a mashup* event)
The Future's Bright, The Future's Social
Robin Wight,
President, Engine
Brands only exist because they help
consumers make buying decisions without using too much brain power
Your brain doesn’t like changing its mind
R RL L
a) INITIAL b) PRACTICED
Practised tasks are easier for the brain to do than novel tasks
Source: The Executive Brain Frontal Lobes & the Civilised Mind – Elkhonon Goldberg
33%
27%
19%
9%
What car did people think the yuppie drove?
Behaviour Change
Attitude Change Behaviour Change ?Attitude Change
The mind changer:
The Future's Bright, The Future's Social
Robin Wight
President, Engine
Completing the story online can double the effectiveness of communication
21
9
34
15
29
42
0
5
10
15
20
25
30
35
40
45
Taste really good Really healthy
%
No exposureTV TV and game
Visits to brand websites are declining as social media takes hold
Source: Google Analytics
The end of destination web
The Future's Bright, The Future's Social
Robin Wight
President, Engine
