Robin Jarossi Visual CV

Robin Jarossi

[email protected]

My suite101 articles: http://www.suite101.com/profile.cfm/tavener

SummaryPage editing/production: In-depth experience of editing and press-passing pages on nationalmagazines and newspapers (Radio Times, What’s on TV, Daily Telegraph), in addition to leadingcustomer publishers (Cedar, Publicis Blueprint, John Brown). I am often booked for freelance rolesas chief-sub, deputy editor or editor.

Writing: TV previews for The Daily Mail; features/interviews for World Soccer and Eight pokermagazine; travel writing for Loop (London Transport customer publication); marketing copy. I also wonfirst prize in the 2008 fiction writing competition run by Iota Publishing in California.

SkillsJournalism

• Text editing – extensive experience on national magazines and newspapers has equippedme with the know-how and finesse to seamlessly cut and rewrite copy, and contributedistinctive headlines and standfirsts

• Commissioning – track record in developing contacts among first-class, award-winningwriters and working with contributors in the UK and those based in the US and Australia

• Writing – started as a news reporter on the Hackney Gazette and have since moved intofeature work on titles such as TV & Satellite Week, Eight magazine, World Soccer andsuite101.com

• Research – commissioned to research and write features for London Transport's Loopmagazine (London's best winter visits) and World Soccer (history of famous World Cupcommentaries on TV). I've also researched and written more than 20 articles forsuite101.com

• Interviewing – sports stars, TV personalities, see portfolio section below…• Press pass – extensive experience as a sub and chief sub, most recently as acting chief-

sub and acting deputy editor at What's On TV for several months last year

Project management

• Dummies/projects• People management• Budgets

see portfolio pages below…

Software

• Quark• Indesign CS

Work history

The Daily Mirror

Portfolio

This supplement highlighting SkyTV's proposition for femalesubscribers (as opposed to all thefootball) was bound in to The Mailon Sunday's award-winning Youmagazine. I researched, wroteand edited the pages from home.

zap was one of six magazinesthat I launched or edited while atScorpio Multimedia (which wasowned by the cable industry). Itstarted as a customer guide toTelewest's on-demand TVservices – shopping, banking,gaming. We were then asked torelaunch it and include a fullmulti-channel TV listing guideand celebrity features.

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http://www.suite101.com/profile.cfm/tavener

2009

United Kingdom 2008

United Kingdom 2005 - 2007


United Kingdom 2007

2006

We Love Telly, The TicketI've been working in subbing and production across The Daily Mirror's supplements division.

What’s on TV

Acting deputy editor (six months)I was asked to help while the million-selling weekly and its website underwent a major redesign.

The deputy editor acted as the editor and I stepped in to do some of her normal duties, such asgiving pages a final read, helping with the IPC awards and attending editorial planning meetings.

Cedar Communications

Editor, Tesco Christmas Gift GuideI was initially asked in to help with the 2005 edition after the previous editor walked out. I got theedition to press and wrote a memo making some suggested production improvements. I was invitedback to edit the next two annual editions.

My role entailed liaising with buyers and managing the three-month production of Tesco’s shoppingguide.

Responsibility: to manage subs and contributors; create high-quality content showcasing Tescobrand values; ensure accuracy of several hundred catalogue items; to hit deadlines for 4.5m printrun.

Experience gained: dealing with huge retail business and complex editorial content.


John Brown Publishing (Code London)

Writer/editor, pitch workI was asked to produce copy for two pitches, one for an Amway catalogue and the other for a Marks& Spencer brochure. Once the copy was approved internally, I edited it on page and wrote sells,straps and headlines.

Achievement: both pitches were successful in winning the business for John Brown.

TVeasy

Acting chief-sub (three months)I was booked at short notice to oversee the features desk with its team of five, meeting weeklydeadlines. I have been asked back several times since then.

The Complete Guide to the World Cup 06

Section writer/researcherI researched and wrote a guide to watching the 2006 World Cup on TV, including broadcast detailsof every match, commentator interviews and a history of top World Cup moments on telly.


For three years I edited theTesco Christmas Magazine andGift Guide. This was produced intwo editions, UK and Ireland, andhad a print-run of 4.5m.

I produced the editorial pitch thatwon Scorpio Multimedia thecontract to publish this luxurycustomer magazine for travellerswith Star Clipper Cruises.

A brochure that was designed tobe given to guests and celebs atITV's awards event anddistributed at selectednewsagents. I commissioned thefeatures and edited the

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United Kingdom 2004


United Kingdom 2003

1991 - 2003

Publicis Blueprint

Editorial consultantPublicis were asked to pitch for an ntl magazine aimed at its broadband customers.

The brief – to enable ntl customers to fully utilise their internet subscriptions and motivate them toupgrade to its high-speed broadband services.

My proposal – I produced a dummy that was segmented into three editions that would be aimed atand delivered separately to low-, medium- and high-spending customers. The editorial wasdesigned to advise customers of all ages on how to get maximum use out of their subscriptions,while pointing out the benefits of upgrading.

I was asked to attend the pitch with Publicis's management team.

Experience gained: creating and revising a project to meet a tightly focused client brief.

Mail on Sunday, You magazine

Supplement writer/editorI was commissioned to write and edit two supplements for the MoS.

The first was an A3-size listings guide for UKTV, for which I sourced the programme data andedited it on page.

The client for the second project was Sky TV. My brief was to write a supplement called Your,aimed at Sky's female, non-football watching subscribers, that would be bound onto the back of itsaward-winning You magazine. My solution was to highlight how Sky's entertainment servicesoffered viewing that could be enjoyed by the whole family sitting down together, along with theeducational value of its documentary channels for children.

Experience gained: writing and honing marketing copy to meet the requirements of major clients.

North South Publishing

Editor, National TV Awards brochureMy role was to commission and edit the official National TV Awards brochure for ITV, with a mix ofindustry and entertainment features. The publication was to be distributed to guests attending theevent and go on sale at newsagents.

Working with a freelance designer, production editor and two ad execs, I commissioned interviewsby top media and television writers such as Maggie Brown (interview with the BBC director general),Liz Hoggard (on reality TV) and Brian Viner (interviews with Dawn French and Michael Parkinson).

Experience gained: working with a hastily assembled freelance team to produce a high-qualitypublication in four months.

Scorpio Multimedia

Editor-in-chiefI joined what was originally called Cable Guide Ltd to edit Cable Guide magazine, the industry'smulti-channel listings and features monthly that was sent to subscribers.

As the company expanded, I was promoted and became responsible for all editorial. This includedediting, commissioning, staff recruitment and assessment, budgeting, pitching for new work andproduction planning.

publication with a team offreelancers.

An A3-size listing guide toUKTV's Christmas programmesthat was inserted in Youmagazine. I was commissionedby The Mail on Sunday tocompile and edit the supplementand did the work from home.

The Cable TV Awards ran for fiveyears and its star-studdedceremony was televised onUKTV's Living channel. I helpedto launch the awards, whichreceived 30,000 votes in CableGuide, its sister publications andonline, and was an invaluablemarketing event for Telewest andntl.

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Cable Guide eventually morphed into Zap and ntl guide, while other successful pitches that I wasresponsible for included the winning of contracts for The Clipper (luxury holiday magazine for StarClipper Cruises: see portfolio pages below), and Emmerdale Stars and Coronation Street atChristmas (client: Granada TV).

Achievements: While I was editor, Cable Guide achieved a 10-year record in reducing customerdefections (in franchises where the magazine was available, churn was universally lowest). TheGuide was also nominated for a PPA Award.

Hayter's Sports Agency

Football match reporter, freelanceCovered top division football matches for national newspapers and local radio on behalf of Hayter's.Each Saturday assignment included writing three to five match reports, filing copy to several tightdeadlines and conducting occasional post-match interviews.

Radio Times

Chief sub

Hackney Gazette

Chief crime reporter for two years. Passed my NCTJ Proficiency Test.

Education

Harlow College Journalism Centre

National Council for the Training of Journalists Proficiency Test, Newsreporting, libel law, shorthandPassed during two-year traineeship at the Hackney Gazette.

City University, London

Post-graduate Journalism DiplomaNews and feature writing, interviewing, shorthand, libel law

University of Kent

BA Hons , History

At Scorpio I edited a monthlyguide for the pay-per-view homemovie service Front Row, whichwas inserted in Cable Guide andgave a breakdown of films andhow to order.

I have also edited on a voluntarybasis my neighbourhoodnewsletter, a quarterly blast byresidents and local authors aboutthe area that is distributed to1000 businesses and homes.

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I developedTelewestâ€™s 120-pageTV listings and customerguide into a 216-pagetitle in 13 regionaleditions, whilesubscriptions (40 percentof which were activelypaid for by customers)grew from 60,000 to 2ma month.

Telewest asked ScorpioMultimedia (which it part-owned) to produce a newtitle focused on itsinteractive servicesavailable via the remotecontrol â€“ email,shopping, banking andgaming â€“ as well asmulti-channel viewing. Ihelped to design the newtitle's format and editedit.

NTL (Telewest's partnersin Scorpio Multimedia)wanted its own brandedlistings guide. I workedclosely with NTL'sagencies, Lambie Nairnand Saatchi's, to producea glossy channel guidewith TV star features.Subscribers had to opt-into pay for the title, whichachieved an official ABCof 229,000 a month.

Scorpio launched aspecial edition of zap forthe newsagents, withcomprehensive listingsand film, sport andtelevision featurescommissioned fromleading writers.

For this specialcollector's issue tocoincide with ThePowerpuff Girls movie, Inegotiated with CartoonNetwork eight monthsahead of its release.

The result was that wereceived exclusiveartwork drawn speciallyfor our cover format.

Cable Guide/Zap/ntl guide

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Award-winning featurewriter Brian Viner (DailyMail and TheIndependent) was ourregular columnist andinterviewer. I alsocommissioned writerssuch as Garth Pearce(Sunday Times), TinaOgle (Daily Mail) andGavin Hamilton (editor ofWorld Soccer).

Eight is a poker/sport/lifestylemagazine for888.comsubscribers.

I wrote thePlaybook section,suggesting to theeditor that pokerplayers wouldwant theirmagazine to givethem tips andstrategies forstaying ahead ofthe game.

I researched the888.com site andwrote advice aboutchoosing easytables andchecking thefeature revealing aplayer's matchhistory to spotweaknesses intheir play.

I still do interviewsfor Eightmagazine, withboth amateurplayers and pros.

Eight magazine

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The Clipper was a glossytravel companion placedin the luxury cabins oftravellers with StarClipper Cruises.

I commissioned theeditor of YachtingMonthly to write aboutEurope's yacht racingscene.

This was a good fit withthe magazine's readers.Research by the clientrevealed that many oftheir customers ownedtheir own boats.

The central section of themagazine was a guide tothe ports visited by thecompany's threeclippers.

I commissioned TheSunday Times traveleditor to write the portguide.

Other sections: fashion,celebs who had travelledon the clippers, the bestnovels about the sea,and wines to seek out ineach port.

The Clipper

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I edited the TescoMagazine and ChristmasGift Guide for threeyears.

It had a print run of 4.5mand was produced in twoeditions â€“ UK andIreland.

Part of my job was theeffective promotion of theTesco Direct onlineservice, which achievedhuge growth across thethree editions.

The Gift Guide hasmagazine elements anda large catalogue sectionthat requires a hugeamount of carefullychecked and reviseddata â€“ prices, guides,advice, orderinginstructions, cataloguenumbers.

Fashion and jewellerywere vitally importantsections.

They required extensiveliaison with Tesco's headfashion buyer and manyrevisions.

Tesco Christmas Gift Guide

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This souvenir specialwas a spin-off from IPC'sWorld Soccer magazine.

I was commissioned towrite a 10-page guide tothe event on television.

It included interviewswith the two maincommentators.

I negotiated with ITV andthe BBC to get tapes ofclassic commentariesfrom the past.

These formed a fun,evocative eight-pagefeature.

The editor also wanted alight-hearted profile ofthe hosts and pundits.

World Soccer World Cup 06

This next-generation resume was created using VisualCV

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Robin Jarossi Visual CV

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