Robin Chase on Product Failure
-
Upload
cass-phillipps -
Category
Entertainment & Humor
-
view
116 -
download
2
description
Transcript of Robin Chase on Product Failure
![Page 1: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/1.jpg)
When Product Development Fails
![Page 2: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/2.jpg)
![Page 3: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/3.jpg)
![Page 4: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/4.jpg)
25-50 people car-satisfied with one vehicle 10-20 cars off the road for each Zipcar
Quality of urban life improves for allParking paradigm changes
![Page 5: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/5.jpg)
Zipcar’s vision
Make renting a car as easy and convenient as getting cash from an ATM
![Page 6: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/6.jpg)
![Page 7: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/7.jpg)
1999 September idea December business plan written2000 Incorporation February tech try #1
two sets of engineers April beta June launch July test of hand-held
![Page 8: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/8.jpg)
![Page 9: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/9.jpg)
The car unlocks with the right Zipcard at the right time on the right car
![Page 10: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/10.jpg)
1999 September idea December business plan written2000 Incorporation February try #1 April beta June launch July #2 “test” August Broken? Or how it “works” January 2001 Box complete
![Page 11: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/11.jpg)
The Idea…Implementation
Learning & Iteration
Vision
Enabling StructureFacts & Trends
![Page 12: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/12.jpg)
The Idea: people who don’t use their cars much rent them to their friends and neighbors who need a car sometimes.
Putting excess car together with not-enough car
![Page 13: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/13.jpg)
Buzzcar: la force de la ruche… et sa diversité
13
![Page 14: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/14.jpg)
Buzzcar: la force de la ruche… et sa diversité
14
Lille
![Page 15: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/15.jpg)
Buzzcar: la force de la ruche… et sa diversité
15
Nantes
![Page 16: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/16.jpg)
Buzzcar: la force de la ruche… et sa diversité
16
Montreuil
![Page 17: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/17.jpg)
Buzzcar: la force de la ruche… et sa diversité
17
Paris
![Page 18: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/18.jpg)
Buzzcar: la force de la ruche… et sa diversité
18
Lyon
![Page 19: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/19.jpg)
Buzzcar: la force de la ruche… et sa diversité
19
Valence
![Page 20: Robin Chase on Product Failure](https://reader033.fdocuments.in/reader033/viewer/2022050905/54c823844a79592c758b4593/html5/thumbnails/20.jpg)