Robert Taylor MCIMAddress: 1 Thurstan Avenue, Sheffield, S8 7BR |Tel: 07875631839 | Email: Robtaylor1889@gmail.com

Marketing ManagerRelationship Management| Results Driven| New Business Development| Strategic Planning

An adaptable and highly motivated individual with a strong background in marketing and business development that has enabled the growth and success of large event and hospitality venues; bringing the flexibility to operate at both tactical

and strategic levels and the vision to design and implement change that transforms businesses.

AREAS OF EXPERTISE

LeadershipChange ManagementBudget ManagementProcess Development

Relationship Management

Marketing StrategyPrint Management

ProcurementPromotion Campaign Design

Venue Operational Management

Commercial ManagementBusiness Development

Marketing Analytics and ReportingTrend Analysis

Social Media Management

KEY SKILLS AND ACHIEVEMENTS

Business orientated with a proven focus on identifying and implementing strategic opportunities; builds extensive networks and uses marketing expertise to attract new business and deliver financial results

Highly effective communicator with the ability to build strong working relationships with customers, senior leaders and suppliers alike; strong influencing and negotiation ability and inherent interpersonal skills

Looks for opportunity for continuous improvement; remains up to date with marketing best practice and uses techniques to deliver business development and achieve year on year growth targets

Skilled at managing and delivering change; proven expertise across process development, business analytics design and streamlining activity to deliver increased efficiency

Driven by achievement with capability to plan and manage concurrent projects and multi-disciplined teams to exceed demanding schedules; an inspirational manager who motivates and empowers others to succeed

As a board member of Sheffield BID and Chair of Night Time Economy Group is influential in designing and marketing events such as ‘Alive after 5’ campaign; securing local and national coverage

Responsible for the coordination and management of the BBC Music Day 2016 (Sheffield); responsible for securing funding and promoting the event in collaboration with the BBC, local council and industry

As Commercial Manager redesigned venue and event marketing strategy and operational processes successfully increasing profitability by over 10% in 8 months and reducing overall costs by a further 15%

Built collaborative relationships with supply chain and successfully negotiated annual savings across all suppliers including a 66% reduction in transaction fees

Designed and executed the local marketing and promotions strategy for launch of O2 venue in Leicester delivering a £1.5 million turnover in year one

RECENT CAREER HISTORY

Plug Night ClubCommercial and Business Development Manager September 2015 – Present

Undertaking a complete review of marketing and wider business processes; redesigning operational working practices and introducing efficiencies to save on human resources and enable improved customer service

Building relationship with business owners; influencing them to adopt recommendations for change through the demonstration of cost benefit and clear persuasive arguments

Designing an annual events plan and marketing strategy and associated analytics to measure success including events patterning, financial result measurements per event and per head and budgetary review processes

Analysing financial results from each event and using information to finesse and refine events programme and enable effective targeting of marketing efforts and budget allocation to maximise returns

Working with venue team of up to 70 employees to communicate change and provide training on new processes; introducing targets and taking collaborative, supportive approach to motivate team and enable high performance

Designing a social media strategy and using this to enhance business exposure across Sheffield and surrounding areas; running targeted campaigns for events and measuring impact on sales

Being accountable for the results of the venue and specifically as line manager for 2 full time direct reports and 20 casual team members; managing all employee processes such as performance management and development

Continuously reviewing supply chain performance; renegotiating all terms and supply contracts as well as changing suppliers as appropriate to reduce cost and drive efficiency

Researched and analysed market place to identify trends and potential opportunities for business growth for example running daytime events to maximise venue operational hours

Cultivating relationships with potential business to business customers for example Children’s Media Conference organisers and Sheffield University

Academy Music Group, O2 Academy August 2010 – September 2015Assistant Venue Manager Leicester August 2013 – September 2015

Promoted to take responsibility for all operational aspects of the venue including events planning, resourcing, risk management and safety whilst continuing to be accountable for managing marketing

Analysed event financials against marketing spend and managed a marketing budget; designed and implemented local marketing strategy based on comprehensive market research and awareness of the local marketplace

Designed and delivered targeted marketing and promotions campaigns utilising multimedia techniques as appropriate including digital print, social media, print, advertising and distribution

Managed print design, purchase and production; ensuring that all print materials were designed to deliver maximum impact and remained compliant with O2 brand standards

Developed strong relationships with suppliers, events promoters and worked collaboratively with them to consistently deliver high quality events and service that met the needs of the customer

Held accountability for managing relationships with local media, council representatives and other key stakeholders such as large shopping centres and commerce groups

Ensured clear and open communication with key strategic partner, Leicester University to develop creative and innovative events that continued to attract student body

Managed on site team with direct line management role for a team of 3 as well as responsibility for the management of contractors on a day to day basis

Developed strong understanding of risk management and health and safety issues; ensured that team were appropriately trained to facilitate safe working practices at all times

Marketing Manager August 2010 – August 2013 Designed initial launch marketing campaign for Leicester site; developed relationships with local media and

businesses to maximise exposure and market share in an already saturated entertainments marketplace Designed a comprehensive marketing information system and all working processes to enable accurate,

reportable and trackable promotions information for each show and the development of informed campaigns Accountable for design of all marketing campaigns across busy events diaries at two O2 venues; understanding

the differing needs of each venue and their local marketplace Continuously reviewed the effectiveness of campaigns; worked flexibly and dynamically to amend approach as

necessary and used creativity and innovation to deliver year on year growth Developed social media presence to become the most active in the city by proactively creating debate and

stimulating conversation Ensured detailed understanding of O2 brand and customer offering; worked within brand guidelines to design

effective promotions materials and print collateral that remained consistent across all media Cultivated partnership relationship with University of Leicester as well as working cooperatively with local and

national events promoters Effectively designed communications plans that maximised exposure whilst remaining within strict budgets;

leveraging relationships with media and local commerce groups wherever possible Worked with SJM, Live Nation and other major national organisations to plan and deliver local marketing

campaigns that compliment national activity and generate sales for live events

ADDITIONAL ROLES

National Events Promoter, AEG Live (Goldenvoice UK) February 2008 – May 2010Club Promoter & Assistant Live Promoter, The Leadmill Sheffield June 2004 – February 2008

EDUCATION AND QUALIFICATIONS

Professional Diploma in Marketing, Chartered Institute of MarketingDigital Diploma in Marketing , Chartered Institute of MarketingBIIAB Personal Licence Holder, registered until 2021, Sheffield City Council2 ‘A’ Levels and 1 ‘AS’ Level, Sheffield College10 GCSEs including Maths and English, Meadowhead School

REFERENCES AVAILABLE ON REQUEST