Robert Joseph - Why can't we learn to love Consumers? @wbis2014
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Consumers Why can’t we learn to love them & let them be our friends? A Wine Thinker Presentation Robert Joseph
description
The Wine thinker takes us a very entertaining journey though communication challenges in the wine industry
Transcript of Robert Joseph - Why can't we learn to love Consumers? @wbis2014
Consumers
Why can’t we learnto love them & let
them be our friends?
A Wine Thinker PresentationRobert Joseph
WBIS, Munich, January, 2014
So how does the wine industry
communicate?
The wine communicators of the late 20th Century
The way we were….
Bob
Pepe
Fluffy
Connie
Barbie
Pepe Bob
Fluffy
Connie
Bill
Bill, the wine man
Doris, the ski buff
Terry, the hi-fi nerd
What happens to my message
on a bottle?
Wine is named after
my horse
Something to do with a
horse
Best served with horse?
Who bought that strange-tasting wine
How can we help consumers
get a wine they’ll like?
Share your views on your favourite foods. And maybe reveal that you don’t eat seafood.Or cake.
John doesn’t like red wine – so he’s reassured to get a white recommendation with his steak
A few ways to
engage with the consumer
• A wine club• A newsletter/blog• An offer• At cellar door• Food & Wine• URL / QR Code /
Augmented Reality labels
• User-friendly Website & Microsite
A few ways to
engage with the consumer
• Be your brand• Wine Tourism• Events• Work with other
products/services they like
• Make them laugh
• Make them believe you care
