Windows 7: Getting Ready to Sell

Robert Elliott

Tech Data Sr. Product Sales Champion

Microsoft OEM

April 30, 2009

Windows 7 Release Candidate

What are people saying about

Windows 7 RC?“Windows 7 RC1 includes a substantial number of productivity and performance tweaks that make an already solid, fast, entertaining and useful operating system even better.” ComputerWorld

“Another blessing with Windows 7 RC is that there were no issues with drivers. It looks as if Microsoft and vendors really got on board with ensuring driver compatibility.” CRN

“We've been using Beta and RC code since Windows 3, and this is by far the most solid and feature-complete RC we've seen.” ZD Net

Deep Changes: New

models for security, drivers,

deployment, and networking

Few Changes: Focus on quality

and reliability improvements

Few Changes: Most software that runs on Windows Vista should run on Windows 7 - exceptions will be low level

code. HW that runs Windows Vista well should run Windows

7.

Windows 7 Builds on Windows Vista

A new approach to release.

Better outreach and engagement with ecosystem early

Designed for compatibility

More predictable release process

What we heard from business customers

“Time is money. I just can’t have a slow or unreliable computer.”

“How can I share files? How can I be productive on my laptop?”

“Just because I bought a new computer doesn’t mean I want to buy a new printer or new software”

Fundamentals (Performance Reliability, Battery Life)

Application / device compatibility

Networking, Mobility

“I need to protect critical information – customer info, financial data.”

Security, Data Protection, Backup

“Productivity is key. I don’t have time to learn a new OS.”

Ease of Use

Voice of Customers Windows 7 Professional

A PC Experience

You Can Count On

Safeguard Your Work

Get More Done

Orange: features included in Windows 7 Professional and above

Key Supporting SMB Features

*Windows XP Mode can either come pre-installed or can be downloaded at www.microsoft.com/business/downloads For more information on system requirements, go to www.microsoft.com/windows/virtual-pc/support/requirements.aspx

PC Experience You

Can Count On

Get More Done Safeguard Your Work

FundamentalsFaster and more reliable

CompatibilityWindows XP Mode

NetworkingHome GroupDomain Join and Group Policy Control

TroubleshootingAction CenterProblem Steps Recorder

Ease of UseWindows Desktop SearchEnhanced TaskbarSnap, Peek, ShakeLibrariesIE8 Accelerators

MobilityLocation-Aware PrintingMobility Center w/ Presentation SettingsRemote Desktop HostOffline Files

SecurityStreamlined UACIE8 Domain Highlighting and SmartScreen FilterEncrypting File System

BackupAdvanced BackupRestore Previous File Versions

Demo:7 features in 7 minutes

End User ScenariosOur Focus is on Window 7

Home Premium and Professional

Consumer Scenarios

Business Scenarios

Simplify My Life

More Media, More Places

Power Gaming

Work From Anywhere

Safeguard Your Work

Enhanced NavigationWindows SearchFaster and more

ReliableWireless setup

Internet Explorer 8Windows Touch

HomeGroup

DirectX 11Games ExplorerGame Updates

64-bitParental Controls

Windows Media CenterInternet TV

Remote Media Streaming

Play ToWindows Live Photo

Gallery

Location Aware Printing

Longer Battery Life

Wireless setup

Advanced BackupDomain JoinGroup Policy

Windows XP Mode

End User ScenariosOur Focus is on Window 7

Home Premium and Professional

Consumer Scenarios

Business Scenarios

Simplify My Life

More Media, More Places

Power Gaming

Work From Anywhere

Safeguard Your Work

Windows Touch AQWireless KeyboardHigh DPI Screen3G/Fast Wireless

Great GPUHigh Frame RatesPremium Audio

Customization/Design

Integrated TV TunerIntegrated TV Antenna

Bright, HD ScreenFast HDD

Long Battery LifeLightweight

Mobile BroadbandGood GPU

CPU VirtualizationBiometrics

eSATATPM

Why Windows 7 Professional?

* Additional hardware may be required. Not available in all countries.** Requires download of Windows XP Mode (which runs on Windows 7 Professional or Windows 7 Ultimate) and virtualization technology such as Windows Virtual PC. Both Windows XP Mode and Windows Virtual PC, can be downloaded, from http://www.microsoft.com/windows/virtual-pc.

Which Windows 7 is best for you? Home Premium Professional Ultimate

Makes the things you do every day easier with improved desktop navigation. Faster and easier to launch programs and find the documents you use most often. Make your Web experience faster, easier, and safer than ever with the Internet Explorer® 8 Internet browser. Easy to create a home network and connect your PCs to a printer with HomeGroup. Watch, pause, rewind, and record TV on your PC.* Run many Windows XP productivity applications in Windows XP Mode.2 Connect to company networks easily and more securely with Domain Join. Recover your data easily with automatic backup to your home or business network. Help protect your data on your PC and portable storage devices against loss or theft with BitLocker™ drive encryption. Work in the language of your choice or switch between any of 35 languages.

Why Windows 7 Professional instead of Windows XP? Better performance, value, and

compatibility Better, easier mobile computing Easier, more intuitive Enhanced security Automatic backup

Why Windows 7 Professional instead of Windows Vista? Performance improvements Faster startup and shutdown Improved diagnostics

and troubleshooting

Windows XP Mode*

Windows 7 SolutionCustomer Need

Windows XP Mode

Ease of Use: launch your older applications from the Windows 7 desktopBusiness Continuity: reduce potential operational downtimeCost Management: extend the life of your current Windows XP applications

Compatibility with existing Windows XP productivity

applications and devices is key for Small and Medium size Businesses

“All my applications and devices should just work with my PC.”

Use Windows XP Mode to install existing Windows XP productivity applications and devices

Pin Windows XP applications to the Windows 7 taskbar and launch them seamlessly from the Windows 7 desktop

Windows XP Mode is Easy

* Windows XP Mode runs on Windows 7 Professional and above only

Windows XP Mode: Requirement Either OEM pre-installation or post-purchase

installation of Windows XP Mode Runs on Windows 7 Professional or Windows

7 Ultimate or a virtualization technology such as Windows Virtual PC

Requires PC with: 1 gigabyte (GB) Memory 15 GB available disk space Processor capable of hardware virtualization,

with Intel VT or AMD-V turned on

Windows 7: hardware requirements• 1 gigahertz (GHz) or faster 32-bit (x86) or 64-

bit (x64) processor

• 1 gigabyte (GB) RAM (32-bit) or 2 GB RAM (64-bit)

• 16 GB available disk space (32-bit) or 20 GB (64-bit)

• Microsoft DirectX® 9 processor with Windows Display Driver Model 1.0 or higher

• For Windows Virtual PC, Windows XP Mode:• CPU w/ Intel™ Virtualization Technology or AMD-V®

feature turned on• 2 GB of memory recommended• Additional 15GB of hard disk space per virtual Windows

environment recommended

Windows 7 & Netbook PCs

Windows® 7 Home Premium

Windows® 7 HP/ProThe full Windows experience and

rich media/touch/Pro features

• HD video/TV• 3D gaming• Multi-touch and handwriting

recognition• Ability to join a managed

network with Domain Join (Pro)• BitLocker™ data protection on

internal and external drives (Pro)

The full Windows experience on the go

• Unlimited hardware and apps• Aero®, Live Thumbnails & advanced

window navigation• Windows Media Center, media

streaming, and full media format support

• Easy networking & sharing across all your PCs & devices

Windows® 7 StarterBasic functionality on the go

• Hardware restricted• Familiar, safe and supported• Broad application and device

compatibility• No Aero ®, Live Thumbnails or

advanced window management• Can run 3 applications at a time

Good

Better

Best

Netbooks are small notebook PCsAll SKUs of Windows 7 run great on Small Notebook PCsWindows 7 Home Premium is the standard consumer SKU for Small Notebook PCsWindows 7 Starter is the entry level offering for Small Notebook PCs

Oct 22, 2009

Windows 7 General Availability

Resources: Get up to speed!

OEM Partner Centerhttp://oem.microsoft.com/win7

Microsoft Partner Program portalhttp://partner.microsoft.com/windows7

Small and midsize businesseshttp://www.windows.com/business

Windows XP Modehttp://www.microsoft.com/windows/virtual-pc

Windows Compatibility Centerhttp://www.microsoft.com/windows/compatibility

Engage with Our Windows Specialists

• They Specialize in:• Windows 7

• Windows Licensing

• Virtualization

• and more…

Phone: 701.347.2627 E-mail: windesk@microsoft.com

Call to Action

Download Windows 7 RC todaymicrosoft.com/windows7

Send your Questions and Feedback:

windesk@microsoft.com

Start using, testing, and learning

oem.microsoft.com/win7

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of

Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

APPENDIX

Windows 7 Upgrade Option Program

• Objective: to maintain sales of Windows Vista-based PCs until the launch of Windows 7

• Program Dates: June 26th, 2009 thru January 31st, 2010

• Eligibility: Qualifying customer must purchase PC with Windows Vista Home Premium or higher

• How it works: purchase an eligible Vista upgrade option SKU and provide end customer with an upgrade off form

• Details:

• http://oem.microsoft.com/win7

• http://oemsalescenter.com