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Continuous ReskillingRobert M Burnside, Zoomer

Organizer, Social & Collaborative Learning, Ketchum (CLO Ketchum 2000-2016)

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1,900 client-facing employees finished a

4 week, 8 hour online

program, learning and evolving Ketchum’s new organization

strategy

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They loved it

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Six Field Manuals

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They rated each other’s ideas

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Top 10% met personally with the CEO to discuss the strategy

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Spurred to action: now more effective with clients

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CEO Rob Flaherty got 1900 ideas on how to more effectively sell Ketchum to clients

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RTMIR won a Gold Award from Brandon Hall for “Best Social/Collaborative

Learning Program in 2015”

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Learning – Moving from nice-to-have employee benefit to must-have business tool.

What makes it work?

3 months of preparation1 pilot test and adjustment6 months of delivery$100 per participant

on target org strategy state of art online platform org learning expertise community management

world class content – creative planning and digital expertise

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Digital Learning – Moving from nice-to-have employee benefit to must-have business tool.

What makes it work?It’s not learner-led, it is organization-ledIt’s not a vast library of individualized content, it is specific comprehensive contentThe learning is already contextualized to the organization purpose.You’re not on your own, you are in a group, together making sense of the contentThe learning method directs you to demonstrate application to your specific context.The L&D function can see who is learning, who is most active, how it is being appliedThe organization directs and receives a combined outcomeIt’s easy to use, on any device, at your convenience

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What are its consequences?

Engages the wholehuman being:

combines thinking,feeling & willing

Redistributes power:moves vertical to horizontal,uni-directional to multi-directional

Dissolves boundaries:brings communityto life as unique individuals

Actively co-creates new knowledge from the periphery versus passively receiving existing knowledge from the center

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But – So what – What have you

done for me lately?

The world continues

changing – time to build

additional new skills

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From The Race to Make It Real to The Race in Real

Time FIVE field manuals

1. Landscape

2. Listening

3. Content

4. Influencers

5. Channel

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The Race in Real Time also won an award from the Learning &

Performance Institute in London in February 2017

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Continuous Reskilling: from The Race to Make It Real to The Race in Real

Time,

…the spiral of knowledge growth continues, dynamic, expansive

….to Advanced Analytics (in process)

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What’s next? Continuous reskilling needs new managerial skills that work

in the new context, with the new generationsNew managerial skills are needed to deal with the digital

transformation of business.

The old idea of “cascading” of direction through the hierarchy in face to face meetings is too slow, too linear, too narrow, we need digitally delivered learning, in context, in small groups.

We need managerial skills that are connected to the ongoing global evolution of everything, that work in virtual environments, and that adapt to new generations’ expectations.

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Questions?

Robert M. Burnside, KetchumOrganizer Race To Make It Real, Online Social Collaborative LearningPhone: +39-346-183-2852