Robert Baerg Overview May 2014
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Transcript of Robert Baerg Overview May 2014
Robert Baerg
Increasing Revenue and Market Share
Technical Product ManagementStrategic Business Development
May 2014
May 2014 www.linkedin.com/in/robertbaerg
What do I do? Technical Product Manager
Managed technical product line throughout product lifecycle Market research, Voice of Customer, competitive analysis,
upstream marketing Led cross-functional team from requirements definition to launch
Strategic Business Development Created formal business development process Diagnosed latent customer needs and promoted targeted solution Recruited and developed national partners for joint go-to-market
strategy
Imbedded Project Manager Managed the myriad of tasks necessary for successful new product
development and onsite technical rollouts
May 2014 www.linkedin.com/in/robertbaerg
Experience Summary Product Line Manager at Apertus Technologies
Managing P&L of $10M hardware/software product line; increased revenue 35%
Developing product strategies based on regular customer feedback, deep competitive research and industry analysis
Writing requirements, communicating priorities to senior leadership, owning roadmap and leading cross-functional teams
May 2014 www.linkedin.com/in/robertbaerg
Experience Summary Project Manager at Rollouts Incorporated
Creating and executing a business plan to develop opportunities for national technology rollouts
Managing team of 20 external resources to deploy customer-facing technology and infrastructure systems to 700 retail sites over eight weeks
Successfully leveraging company experience into a leadership position in the emerging Digital Signage market
May 2014 www.linkedin.com/in/robertbaerg
Experience Summary Strategic Business Development at Wireless
Ronin Technologies
Engaging Commercial, Retail and Food Service prospects for digital signage and company brand
Diagnosing latent customer needs and delivering targeted presentations to change perceptions
Doubling the number of new prospects engaged by field sales team; averaging 200 new prospects annually
May 2014 www.linkedin.com/in/robertbaerg
Strengths (per Strengths Finders 2.0, Tom Rath)
Context Understand the present by
researching its history Help others use the past to
build for the future
Arranger A conductor, managing
multiple variables to the most productive outcome
Bring order out of chaotic situations
Learner A desire to learn and
continuously improve Works well in technical roles
Strategic Quickly spot the relevant
patterns and issues in complex situations
Create alternative ways to achieve success
Activitator Make things happen by turning
thoughts into action End stalemate by creating a
plan and spurring others to action
May 2014 www.linkedin.com/in/robertbaerg
Professional Recommendations* I have had the pleasure of working with Bob on two occasions over an 8 year period. Bob’s role
at both Rollouts and Wireless Ronin was to open doors and navigate thru an organization to reach decision makers. Bob is able to establish conversations with people at all levels of an organization and clearly communicate a company’s value proposition in their particular situation. He is able to consistently secure new business opportunities and would be an asset to any company. He is a self motivated driver that would be an asset to any organization looking to increase sales to new clients. Scott W. Koller: Advisory Board Member at RJS Software Systems
Robert and I worked together with two companies, Computer Network Solutions and Xiotech. I found Robert and excellent go to person to get things done. We worked on many projects together and was always a breath of enthusiasm and energy to have a vision and path to accomplish more than anyone expected. He would be an excellent asset to any organization wanting to accomplish greatness Douglas Felsenthal PE: President at Kleiss Precision Tooling, VP Operation Kleiss Gears
Bob was a Business Development Manager when he worked for me at CNT with responsibility for growing specific partner relationships. He was diligent in building relationships and implementing channel marketing strategies with his partners. Julie Steen: Experienced Marketing and Business Development Executive
* Recommendations are taken from Robert Baerg’s LinkedIn profile
May 2014 www.linkedin.com/in/robertbaerg
Summary
Product Management Successfully growing product line revenue while maintaining costs of sales,
funding follow-on product lines in a mature market niche
Strategic Business Development Diagnosing latent customer needs and promoting targeted solutions that align
with these needs; directly to C-level customers and through partner channels
Imbedded Project Management Leading cross-functional teams to meet deadlines during new product
development and onsite technical rollouts
Experienced and Technically Agile Successfully acquiring and demonstrating product and industry expertise in
technology hardware, software and services products
Poised for Future Success An MBA from the Carlson School, demonstrated strengths and experience that
predict an effective, trusted and reliable leader