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Transcript of Rob Koehler
Preventing Doping through Education
Rob KoehlerDirector, Education & Program Development
Tackling Doping in Sport13-14 March 2013, London, UK
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An Observation...
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The Code Current
Anti-Doping Programs
Is this an effective approach?
Maybe at one time?
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Evaluating the Current Landscape
What is doping? Doping is cheating?
What about other aspects of society?
• Adults are cheating: Lawyers, MDs, finance, tax evasion
• Students are cheating: In fact think they are smart if they
don’t get caught
• Kids: Always experiment – need a social value compass
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Sport & Cheating
Play within the rules…….? Can we stretch those rules?
• Hockey – Owners manipulate the salary cap
• Fencing – Shoe lace untied to take a breather
• Badminton – Throw a match
• New equipment
We are always trying to push the limit
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What else… Society & Sport
• Bribery
• Match-fixing
• Trafficking
• Corruption
Old news?
Or just more prominent with mass communication?
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Explanation of Societal & Sport Issues?
• 1 % of population rich
• Middle class shrinking
• Lower class growing
Society
• Top athletes making millions
• Some athletes make a
modest living
• Most barely get by
Sport
What some Athletes used to make in their career, they
are now making in one year
Sport wasn’t always billion dollar industry
Is sport what it used to be?
“ME” Generation?
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Is doping cheating?
Moral justification
Euphemistic labeling
Advantageous comparison
Displacement of responsibility
Diffusion of responsibility
Distortion of consequences
- Boardley Report
Now we have a more complex problem
Is there more?......
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Moral Reasoning – another question…
- Centre for Ethics – Dr. Sharon Stoll
Grade 6 Students
Non-athletes Athletes
Moral Reasoning?
6 years later…..
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Sport & Government leaders
What are the incentives for catching cheats?
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Back to basics
“Sport does not have a doping problem”… what would you do?
Start a massive testing campaign?
Elevate the importance of Investigations?
Education, raise awareness, prevent?
Where would you focus your attention?
Parents, teachers, youth, kids?
BUT ARE WE DOING THIS NOW?
Not so much…..
Probably not
Probably not
Most likely
Most likely
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Old vs. New….
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Current
Anti-Doping Programs
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A new approach
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How do we start?
Unity of Object
&
Unity of Effort
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Unity of Object
Need to develop a moral set of values
Have athletes and entourage actively accept a moral contract
Develop curriculum that is interactive and value based
Need to evaluate
Pre-test
Feedback
Post-test
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Unity of Effort
• Governments embracing the message and provide
access to schools
• WADA developed tools
• NADOs developing community based, local curriculum
and training
• UNESCO using its Associated School Networks
• IOC & IFs to develop community approach
We need a “glocal” approach
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“Glocal” approach
Where have we seen an example of a „Glocal Approach”?
• Establishment of the Regional Anti-Doping Organizations
• Bringing together countries and stakeholders within a
geographical area to mobilize and pool resources for anti-
doping activities
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Regional Anti-Doping Organizations
15 RADOs = 121 Countries
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Partners
NADOs
• Australia
• Canada
• China
• Finland
• Germany
• Japan
• New Zealand
• Norway
• Portugal
• South Africa
• Switzerland
• United Kingdom
• United States
Governments
• Australia
• Canada
• Japan
• Norway
Other Organizations
• ANOCA
• Commonwealth
Secretariat
• CONFEJES
• IAAF
• IRB
• OCA
• ONOC
• UCI
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International Cooperation
• GCC & YEM – ICC, IAAF, UIM, IRB
• Oceania – IRB, IWF, Region Federations, Pacific Games
• Zone V – IAAF, IRB, Belgium NADO
• Zone VI – IRB, SCSA Youth Games,
• West Asia – IAAF
• Caribbean – ICC World Cup, IAAF
• Eastern Europe – IRB
• Central Asia - FILA
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An interesting year…. 2012
• Important events
• USA – Armstrong / US Postal
• Australia
• Spain – Puerto
• Rasmussen – Human plasma
• North Korean Women Football Team
• Re-Testing – IOC / IAAF
• Highlights the need to be more effective
• Testing
• Investigations
• ABP
• Education
• Global cooperation
Thank you