Rob Bernard: IT Solutions For A Low Carbon Economy
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Transcript of Rob Bernard: IT Solutions For A Low Carbon Economy
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Environmental Sustainability @ Microsoft
Rob BernardChief Environmental [email protected]
http://www.microsoft.com/environment
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Global Issues and Opportunities
Energy DemandsEnergy Demands
Carbon EmissionsCarbon Emissions
Global ImpactGlobal Impact
Software SolutionsSoftware Solutions
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Challenges
Reduce the 2% of energy consumed by software driven devices
Use software to address the larger challengeUse software to address the larger challenge
Partner with leading environmental organizations and experts
Lead by example within our own organization
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Our Commitment
At Microsoft, we are committed to software and technology innovations that help people andtechnology innovations that help people and organizations around the world improve the
environment. Our goal is to reduce the impact of our g poperations and products, and to be a leader in
environmental responsibility.
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Environmental Sustainability
Sustainable Practices and
• Act with Transparency and Compliance
• Build a Sustainable InfrastructureEnvironmental Stewardship
• Build a Sustainable Infrastructure
• Empower Employees
Leverage Technology for Positive Impact
• Reduce, Manage, Rethink
• Next Gen Data Centers
• Research for the Future
Partnering for Gl b l I t
• Engage with the Broader Community
• Drive Industry Best Practices
Research for the Future
Global Impact Drive Industry Best Practices
• Promote Solutions Development
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Sustainable Practices
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Act with Transparency, Let Employees InspireInspire
• Understand your impact
Sh d b b t ti• Share and borrow best practices
• Employees lead by example• Compostable Dishware
• Connector Bus• Kitchen GreaseKitchen Grease
• Help Individuals Drive Change • 33,000 CFL light bulbs for free
E l iti• Employee recognition
• Support Employee Engagement• Measure, measure, measureMeasure, measure, measure
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Build Sustainable InfrastructureMinimize Impact
• Bringing Moore’s Law to Data Center
• Di it l B Ch i i > 10 illi d’• Digital By Choice – saving > 10 million cd’s
• Recycle and compost >200 tons/month
Maximize Renewables
Quincy, WA
Maximize Renewables• 100% renewable hydropower in Quincy Data Center
San Antonio
• Mountain View, CA campus -- 2,288 solar panels
• Microsoft UK -- 100% renewable electricityDublin• San Antonio -- recycled water program
Optimize Buildings
Dublin
• LEED standards
• Use outside air Chicago
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Leverage Technology for Positive Impactfor Positive Impact
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Green IT: Reduce, Manage & Rethink
Centralize controlCentralize control
Analyze operations and Analyze operations and monitor goalsmonitor goals
Reduce travel and Reduce travel and commutingcommuting
Streamline collaboration Streamline collaboration
Take paper/manualTake paper/manual
Built in energy efficiency Built in energy efficiency
Increased utilizationIncreased utilization
Guidance and educationGuidance and educationTake paper/manual Take paper/manual processes onlineprocesses online
Where are we headed? IT Starts with measuring
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Measureable Efficiency
• Manageability• Operability• Utilization• Sustainability
11
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Interconnected SystemsWater
LandAir
BuildingsTransport
Efficiency
Land
Computing Footprint
Grids
Computing Footprint
W t
Forests
Grids
Energy
eWaste
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Interconnected SystemsWater
LandAir
Land
BuildingsTransport
Efficiency
Computing Footprint
Grids
Computing Footprint
W t
Forests
Grids
Energy
eWaste
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Research New Solutions
Drive Energy Efficiency AdvancementsDC Genome Project: reduce the data centers operation cost and increase data
t itcenter capacityGen 4: pushing the vision forward
Browsing the Physical World in Real-TimeS M d diSensorMap: an open and diverse community of sensor dataClearFlow: find routes based on least traffic, Hydroseek: Visualizing data in new ways
Predictive ModelingClimate ModelsClimate ModelsSpecies MigrationsFishing stocksDisease paths
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Partnering for Global Impact
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OpportunityAdd th 98% bl
ExamplesExamplesAddress the 98% problem
AutodeskJohnson Controls
•Building & energy mgt control systems•Energy modeling
Smart Smart BuildingsBuildings
Virtual Earth/ClearflowWindows Mobile
/
gy gBuildingsBuildings
•Traffic optimization and route planning•Transportation efficiency and optimization
Smart Smart T t tiT t ti MS Auto/Fiat
GridPoint
•Transportation efficiency and optimization TransportationTransportation
•Better planning and forecasting•Remote grid mgtSmart GridSmart Grid
ESRI
•Remote grid mgt•Smart metering
Smart GridSmart Grid
•Optimize l inventory and transportationSmartSmartDynamics Sustainability Dashboard
MSR
p y p•Model and optimize supply chain
Smart Smart LogisticsLogistics
D ll d t d h t 6 d Oxford, CambridgePrinceton
•Do we really understand what 6 degrees means?ee‐‐ScienceScience
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Partner with Others for Change
• Empower Action on World Issues• Clinton Foundation Climate Initiative
• European Environment Agency (EEA)
• Imagine Cup
• Work Together on Solutions• Work Together on Solutions• Desktop Power Mgmt Tools: Verdiem, 1E
• Facilities/Operations Mgmt: Gridlogix, Johnson Controls
• Expanding IT’s role: Fiat, Yello Strom
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Summary
Pivotal time for environmental actionWe can reduce our impact
Leverage Technology for Positive ImpactPartnering for Global Impact Sustainable Practices and Environmental Stewardship
Software is essential to solving the 98% problemMicrosoft is committed to providing energy efficient productsefficient productsMicrosoft is collaborating with leading thought leaders and global organizations to have a positive impact