119 May 2010

Rednano MobilePaul JansenCEO, SPH Search Pte LtdPresentation at Mobile SQUARED

Presence

of citizen

media

New set of

consumer habits

& expectations

Fragmented

audience

Proliferation of MediaPeople

are on the

move

Billions of web

pages viewed

each day

219 May 2010

We combine SPH and non-SPH content to

give you precise information about Singapore, its people and businesses.

319 May 2010

Rednano provides

Content & Context

419 May 2010

519 May 2010

What other Map Providers give:Routing info from Point A to Point B

What Rednano gives:Related News on “Hot Spots” for accidents along this road

619 May 2010

What other Directory Providers give:Address and telephone number

What Rednano gives:Related News on Geylang Serai Food Poisoning case

Rednano, a subsidiary of the

Singapore Press Holdings

719 May 2010

Rednano taps on SPH parentWith more than 1,000 journalists, including correspondents operating in 20 cities around the world, SPH provides news and information that covers both domestic and international markets.

Newspapers & Magazines

819 May 2010

Why Content and Context are important

What are users searching for?When they already know the name of the company:

Find contact info e.g. address, tel. no, reservation contact details, email, etc.

Find out more about the companye.g. What it sells, its profile, branches, operating hours, news, authoritative reviews, public comments & images of the company, etc.

919 May 2010

Why Content and Context are important

What are users searching for?When they are not sure which company they want but are clear about the product or service they are seeking, for instance wine bar or sushi:

Find supplier of a specific product or service.

Find details of reputation, location, price, quality of hospitality and ratings comparison before making a decision.

1019 May 2010

Why Content and Context are important

What are users searching for?When user has all the details:

Find the most convenient way to get there, traffic info, parking availability

1119 May 2010

Mobile: Our 3 main Mobile offerings

Rednano SMSSMS 33333, a mobile directory service offered by Rednano Mobile gives

information about any shop, restaurant or business listed in Singapore.

Rednano Mobile PortalOur FREE WAP service (No data and content charges) offers Directory,

News, Maps and Traffic.

Rednano LOCATERednano LOCATE allows users to retrieve information of businesses or

services in close proximity to their location via five integrated service offerings – Directory search, Maps, ‘live’ Traffic updates, Makan food directory and Promotions - using their mobile phones.

1219 May 2010

Rednano SMSA mobile directory service that gives business listings in Singapore.

Company nameCompany addressTelephone numberOperating hours5 searchable keywordsPriority listingsSMS tag-on on advertiser’s promo

CUBA LIBRE PTE LTD

B River Valley Road

Clarke Quay #01-13 S(179021)

Tel: 6338 8982

Sun-Thu: 18:00-02:00

Fri, Sat & PH: 18:00-03:00

CUBA LIBRE 1-FOR-1 house

pour valid till 31 Dec. Hurry!

1319 May 2010* Users are charged 30¢ for each successful Directory result.

Directory

Maps

News

FIND

^

Rednano Mobile PortalA FREE WAP service that offers Directory, News, Maps and Traffic. http://mobile.rednano.sg

Company nameCompany addressTelephone numberOperating hoursWebsite / WAP site5 searchable keywordsPriority listingsFREE mobile portal for advertiser

* No data charges. Subscribers of SingTel, M1 and StarHub should access via IDEAS WAP,

MiWorld and StarHUb Gee! GPRS/3G respectively.. 1419 May 2010

Directory

Rednano LOCATETelco and device-agnostic

To download FREE Rednano LOCATE,

SMS ‘locate’ to 33333

* Users are not charged for download and usage. Supports Symbian, Java, Windows Mobile, BlackBerry, iPhone.

Map Traffic Makan Promotions

1519 May 2010

Rednano LOCATE

DBS integrated their Xmas listings under Rednano LOCATE Directory, Map & Promotions

Directory tag-on for DBS Xmas promotions.

DBS Xmas promotions icons on Map.

Promotions featured only DBS Xmas promotion categories and listings.

Mobile portal created FREE for DBS to list their Xmas promotions.

1619 May 2010

Rednano LOCATE, a telco-agnostic service

The ProblemHow to break the stranglehold of telcos over location-based advertising and services?

1719 May 2010

Rednano LOCATE, a telco-agnostic service

The AnswerBuild your own location detection capability.

Rednano partners

1819 May 2010

Rednano LOCATE, a telco-agnostic service

The Answer

1.Hybrid solution (Cell, Wifi, GPS)

2.Self-learning intelligence

3.Device-agnostic (Win Mobile, Symbian, J2ME, iPhone, BlackBerry)

Rednano partners

1919 May 2010

4 international awards

Milestones

2019 May 2010

All about dataCase studies

SMS Shortcode 33833 service

Singapore Kindness Movement & NTU Impresario live voting

Muffin Contest

2119 May 2010

SMS Shortcode 33833 service

Live SMS voting for Kindness Cheerfest 2009 & NTU Impresario 2010

Configured and customised required SMS codes.

Displayed live SMS vote count in bar charts on webpage.

Profiles collected: Students, Youth, Interested in music.

2219 May 2010

SMS Shortcode 33833 service

Rednano held a joint SMS contest with OMY to select the best muffin-makers in Singapore

Muffin shops were listed in the OMY site and in the newspaper together with a corresponding code.

Readers were encouraged to vote for their favourite by sending the code.

The 4 shops with the most votes won.

Readers were also given prizes for voting.

Profiles collected: Likes muffin, likely to stay in the East, likes to take part in food contests.

2319 May 2010

PartnershipsSPH Print + Rednano Online & Mobile

My Lifestyle My Drive 2010

Singapore Airshow 2010

Fashion Season @ Orchard

2419 May 2010

2519 May 2010

My Lifestyle My Drive &Singapore Airshow 2010

Rednano supported this project by developing the Online contest microsite and provided the SMS shortcode and setup for the mobile campaigns.

Fashion Season @ Orchard is organised by Singapore Press Holdings and Orchard Road Business Association.

Rednano supported this project by developing the Online contest microsite and provided the SMS shortcode and setup for the 4 mobile campaigns.

2619 May 2010

2719 May 2010

All about data: Profiles

Collection:

Name, age, gender, address, phone model, time of votes, where he is, is it a repeat participant, likely to stay in the East, likes to take part in contests.

Monetisation:

SMS blast, banners, coupons, etc

What’s Next?

2819 May 2010

2919 May 2010

All about data

Directory listings

Monetisation:

Rednano will license content (monthly, yearly and per data access) to partners or share revenue with them via mobile advertising.

3019 May 2010

Rednano LOCATE trafficIncreased tremendously with launch of Rednano LOCATE iPhone App.

3119 May 2010

Rednano LOCATE trafficIncreased tremendously with launch of Rednano LOCATE iPhone App. Note: >60% of all

downloads are for the iPhone.

Impact of iPad?

3219 May 2010

Rednano LOCATE on

Symbian

Java

Windows Mobile

BlackBerry

iPhone

Android

iPad

and iPad

Thank you. For enquiries, please contact us at our customer service hotline 6319 8833, email enquiry@rednano.sg or visit us at www.rednano.sg.

3319 May 2010