1.Team Trojans
Supriya
Sana
Nitin
Chirag
Innovator- 7Goonj Cloth for Work

2. Underprivileged need support
India has around 35% of its billion population living below the poverty line, with the majority of the poor living in the villages
Due to limited resources most schools only have a black board in the name of infrastructure, regular supply of stationery and other basic material is certainly a distant dream.
In the peak of winter days, the children did not have a single piece of cloth covering their bodies - warm clothing was a distant dream. This is a 35-lakh strong community spread across Bihar, where people are forced to eat rats in dire circumstances of poverty & survival. Clothing is the last priority in their lives.
3. Goonj
Goonj, an NGO (nongovernmental organization) with offices in seven cities, a network that spans 21 states, and partnerships with 150 groups, including other NGOs and the Indian army:
Deals with:
1. Ready to use material2. School material3. Washable - repairable4. New/Export Surplus5. Waste material
Unique Business Model: Goonjhas grounded a crucial principle:
Self help as the starting point. Always uphold and protect
a persons dignity. Seek to empower rather than
breed dependency.
4. Initiatives
Schools have been built, wells have been dug up, and bridges have been built by people under itsCloth for Workinitiative
Essential school material reaches children in the far-flung village schools underSchool to Schoolprogramme
Rural women are getting the most basic need of a sanitary napkin under Clean cloth sanitary napkin initiative
Not just a piece of cloth
5. USPPeople get this material not as charity or Daan, they work on their community issues and get the material as motivation
You can drop off your unused clothes at any of the Whirlpool-GOONJ drop boxes in your city
There are three ways in which you can make a contribution to Ek Jodi Kapda:
Make a pledge for contribution on this site
SMS to 58558
Call us on these toll-free nos.: 1860-180-8558 / 6000 8558
You can contribute any piece of wearable clothing: it could be pair of jeans, maybe that Superman tee you wore as a kid. You can also give school material; school bags, shoes, stationary, school uniforms, water bottles, toys, games, books, newspapers & one side used paper.
6. Ek Jodi Kapda
Ek Jodi Kapdais an initiative unlike any other. It's not just about giving away clothes to the poor-Cloth is being re-positioned beyond charity; by adding dignity to it and turning it into a big resource for development in village India. GOONJ motivates people in the villages to identify their own community issues. People work collectively on the issue and get the material as motivation for their work. So a sincere effort is being made not only to spread happiness amongst the poor, their dignity is also kept intact.
7. School to School (S2S)
SCHOOL TO SCHOOL (S2S) helps establish a long-term relationship between an urban and rural schools. An urban school with an average strength of about 1,500-2000 students can support 4 to 5 rural/slum schools with 100-200 kids
Normally students don't even have a pencil or copy to write on, a bag, school uniform, shoes, table and chair are a distant dream. The focus is on sensitizing the urban school children and their parents to the needs of their counterparts on the streets and villages.
8. Not Just a piece of Cloth
Not Just a piece of cloth is an attempt in providing an affordable, easy to use clean cloth napkin made out of waste cloth for women in villages & slums by involving urban masses primarily women and building awareness on this taboo but critical health issue.
This forms a strong connect with the prevalence of RTI and other pelvic diseases in India. The shame & silence associated with the issue makes it the most taboo subject even among women, as a vast majority face great hardships & indignity, besides health risks due to this problem.
Sanitary Napkins made by Goonj from cloth
9. Goonj The workplace
10. Achievements - Goonj
Cloth for Work wins international Lieni3 Challenge Award
CNN IBNsReal Heros award in women welfare segment.
India NGO of the year'award
Not just a piece of cloth wins World Banks Global
Development Market Place Award
First initiative VASTRA-SAMMAN recognized as one of The Good Practices in Dubai International Awards.
WinsChangemakers Innovation Award,the second time, for our disaster relief initiative RAHAT.
Prestigious Ashoka Fellowshipto Anshu Gupta, for his innovative idea & its mass social impact.
ChangemakersInnovationAward for its SCHOOL to SCHOOL initiative, Not Just a piece of Cloth
11. Cost Structure
Acost-effective outlet for huge quantities of material discarded by urban schools every year and the same material has a big motivating effect on children in rural & slum schools. GOONJ.. as a central coordinating agency, ensures long term implementation and reduced logistical responsibility on partner urban schools.
As a result a student's needs will be taken care for a span of atleast 7-8 years bringing uniformity and close linkage.
GOONJ..has a strong network of 300 Volunteers, works with corporate houses, schools, transporters, resident welfare associations, neighborhood communities and local grassroots organizations working in rural areas.
Beginning with 67 items of clothing from his own closet to initiate Vastradaan,GOONJ..has been sending 3,000-5,000 kg of material in a month regularly.
12. SWOT
13. Stage I :- Table Analysis Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the parameters outlined in the sandbox, the self assessment scores are:
14. C.K. Prahlads Sandbox
High
High
High
High
High
High
15. Capacity to Scale Up

Whirlpool is keen to scale the existing campaign and introduce new initiative by spreading awareness in the online space. Selected Ignite Digital Solutions as our online media agency

16. Scaling in other states and territoriesCreating New Performance Levels

Not encouraging begging

17. Encouraging Self Help phenomenon 18. Performance level improvement attempt comtinuously