PROJECT report

On

“CONSUMER PERCEPTION ABOUT HERO HONDA V/S

OTHER BIKES”

In Meerut

2008 - 2009.

Submitted to: submitted by:Mr. V.S. Solanki sir Abhishek SinghIPM, Meerut 2nd semester

PGDM 2008-2010

Institute of Productivity & Management

1

CONTENTS

ACKNOWLEDGEMENT.......................................................................................................2

PREFACE................................................................................................................................3

DECLARATION.....................................................................................................................4

GUIDE CERTIFICATE...........................................................................................................5

INTRODUCTION...................................................................................................................6

TWO-WHEELER INDUSTRY IN INDIA.........................................................................6

HERO HONDA MOTORS LTD.........................................................................................7

BAJAJ AUTO LTD.............................................................................................................9

TVS MOTOR.....................................................................................................................10

YAMAHA MOTOR..........................................................................................................12

ABOUT MEERUT................................................................................................................13

RESEARCH OBJECTIVES..................................................................................................14

RESEARCH METHODOLOGY...........................................................................................15

SOURCE OF COLLECTION OF DATA:............................................................................16

DATA ANALYSIS WITH CHARTS...................................................................................17

ANALYSIS AND INTERPRETATION...............................................................................32

RESEARCH FINDINGS.......................................................................................................34

RECOMMENDATIONS AND SUGGESTIONS.................................................................35

LIMITATIONS......................................................................................................................36

CONCLUSION......................................................................................................................37

BIBLIOGRAPHY..................................................................................................................38

BOOKS..................................................................................................................................38

WEBSITES............................................................................................................................38

QUESTIONNAIRE...............................................................................................................39

2

ACKNOWLEDGEMENT

It is indeed a great pleasure and privilege for us to present “CONSUMER

PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut

during 2008 - 2009.

We take immense pleasure in thanking Mr. Sushant Mittal Sir who gave us this

project and gave guidance and inspiration in doing this project and without his

guidance and motivation, this project will not be possible.

We are also very much thankful to Mr. R.N.Srivastava, manager of Hero

Honda in Meerut, who has provided a lot of information about Hero Honda

bikes.

We would also like to thank to the people who helped us doing this project and

especially to the respondents who gave us the valuable information in the

completion of this project.

Finally we want to thank our family, which motivated us, and our friends who

directly or indirectly helped us in completing the assignment.

One more thing we want to share that we have learnt a lot while doing this

project, e.g. we have met with a large number of people, having different

behaviors, different perceptions, different thinking, different way of talking

and many more, and from them we have really learnt a lot. And also we have

enjoyed a lot while doing this project.

Abhishek Singh Rajiv Lodaria

Sachin Chaturvedi Tapan Ray

Section-‘B’ PGDM (2008-2010)

3

PREFACE

“Learning categories you and practicing on that learning specializes you”

Practical aspect gives more knowledge and experiences than the theory and no

learning can be completed without practical aspect.

Live Project work is one of the most important parts of our curriculum for

management students, its basic idea is to strengthen the student’s concept

through practical training and make them equipped with recent development.

In the days when it was business as usual companies could succeed by there

new product with concept and supported by hard selling and good

advertisement and consider that consumer exhibit varying diverse

requirements for product/service combinations. In the face of their vast

choices, customers will gravitate to the offering that best meet their individual

needs and expectations. They will buy on the basis of their perception, choices

and preferences.

So on the basis of the consumer perception and preferences about the Hero

Honda and other bikes in the Meerut region our research work has been

done.

4

DECLARATION

We do hereby declare that this project entitled with “CONSUMER

PERCEPTION ABOUT HERO HONDA V/S OTHER BIKES” in Meerut

during 2008 – 2009 is our own and original work. This is for fulfilling the

requirement of Post Graduate Diploma in Management as a winter training

project. It has never been submitted nor been published else where.

Abhishek Singh

Rajiv Lodaria

Sachin Chaturvedi

Tapan Ray

Date: Section-B

Place: PGDM (2008-2010)

5

GUIDE CERTIFICATE

This is to certify that this project report titled “CONSUMER PERCEPTION

ABOUT HERO HONDA V/S OTHER BIKES” in Meerut during 2008 –

2009 has been submitted in partial fulfillment of award of Post Graduate

Diploma in Management (PGDM) of Institute of Productivity and

Management, Meerut.

It is a confide training project report carried out by Mr. Abhishek Singh,

Mr. Rajiv Lodaria, Mr. Sachin Chaturvedi, Mr. Tapan Ray Of Session

2008-2010

Date: Mr. Sushant Mittal

Place: Faculty, IPM Meerut

6

INTRODUCTION

TWO-WHEELER INDUSTRY IN INDIA

The feeling of freedom and being one with the Nature comes only from riding a

two wheeler. Indians prefer the two wheelers because of their small manageable

size, low maintenance, and pricing and easy loan repayments. Indian streets are

full of people of all age groups riding a two wheeler. The growth of the two

wheelers sector was noteworthy in the past few years .The scooter and the

scooterette share in the Indian two wheeler market is 13.4%. The motorcycles in

India constitute for 81.5% of the total Indian two-wheeler market.

India is the second largest producer and manufacturer of two-wheelers in the

world. Indian two-wheeler industry has got spectacular growth in the last few

years. Indian two-wheeler industry had a small beginning in the early 50's. Bikes

are a major segment of Indian two wheeler industries. Indian companies are

among the largest two-wheeler manufacturers in the world. Hero Honda and

Bajaj Auto are two of the Indian companies that top the list of world companies

manufacturing two-wheelers. There are many two-wheeler manufacturers in

India. Major players in the 2-wheeler industry are Hero Honda Motors Ltd

(HHML), Bajaj Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).

The other key players in the two-wheeler industry are Kinetic Motor Company

Ltd (KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha

Motors India Ltd (Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield

Ltd (REL) and Honda Motorcycle & Scooter India (P) Ltd (HMSI).

The Two Wheelers Manufacturers in India, at present are doing good business.

The Gross Domestic Product has grown to 8%.

7

Hero Honda Motors Ltd

Hero Honda Motors Ltd. is a result of the joint venture between India's Hero

Group and Japanese Honda Motors Company in the year 1983. This joint

venture has not only created the world's single largest two wheeler company

but also one of the most successful joint ventures worldwide. Hero Honda is

globally known of being the most fuel-efficient bikes. This is a relationship so

harmonious that Hero Honda has managed to achieve indigenization of over

95percent.

The below chart shows the golden years in the history of HERO HONDA:-

1985 CD-100

1989 SLEEK

1991 CD-100 SS

1994 Splendor

1997 Street

1999 CBZ

2001 PASSION

2002 DAWN, AMBITION

2003CD-DAWN, SPLENDOR +, PASSION +,KARIZMA

2005SUPER-SPLENDOR, CD-DELUX, GLAMOUR, ACHIEVER

The company is committed to provide the customer with excellence. A rich

background of producing high value products at reasonable prices led the

world's largest manufacturer of motorcycles to collaborate with the world's

8

largest bicycle manufacturer. During 80s, Hero Honda became the first

company in India to prove that it was possible to drive a vehicle without

polluting the roads. They company possess three manufacturing units based at

Dharuhera, Gurgaon and Haridwar are capable to produce 4.4 million units per

year. They introduced new generation motorcycles that set industry

benchmarks for fuel thrift and low emission.

The unique features like fuel conservation, safety riding courses and mobile

workshops helped the group reach in the interiors of the country. Well-

entrenched in the domestic market, Hero Honda Motors Ltd. turned its

attention overseas, and exports have been steadily on the rise.

The gross sales of Hero Honda by March end'2008 was 33, 371, 43 Crore

9

Bajaj Auto Ltd.

Bajaj Auto Ltd established in 1945, Till 1959, they imported scooters and three-wheelers from Italy and sold them in India. The company got a production license in the year 1959 and fastened a technical collaboration with Italian PIAGGIO in 1960.

Bajaj Auto Ltd. is one among India's top ten companies in terms of market capitalization and among the top five in terms of annual turnover.

The company started producing scooters in the year 1961 and followed three-wheelers production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters and three-wheelers are being sold with the brand name “BAJAJ”.

Bajaj Auto is based in Pune, Maharashtra, and has plants in Waluj, Akurdi and Chakan.

Today, the company has become a market leader with annual production in excess of 1.35 million units which was about 4000 units in 1961. These days, Bajaj Auto Ltd. has started offering products in all segments (mopeds & scooty, scooters, motorcycles, three wheelers).

Company : Bajaj Auto Ltd

Bajaj Avenger Bajaj CT 100 Bajaj Platina

Bajaj Discover DTSi Bajaj Pulsar DTSi

Bajaj Wave Bajaj Wind 125

Sonic DTSi

10

TVS Motor

TVS Motor is a leading and trusted two wheeler company began with the vision of

TVS Scooty. The founder of the Sundaram Clayton Group, the late T.S. Srinivasan -

'to design, develop and produce an affordable moped for the Indian family.' This

vision was realized in 1980 when TVS 50, India's first two-seater moped rolled out

of the factory at Hosur in Tamil Nadu, Southern India.

The company has been known for its ruggedness and reliability. TVS 50 was

successful and it has smoothened the way for many successes for TVS Suzuki even

before its launch in the market. The TVS 50 XL is especially designed for

individuals who want economy fused with sporty looks. Recently new XL Super

with a 70 cc high-tech Power Pack is all set to redefine the category of mopeds in

the country. The Suzuki Samurai was launched for the time conscious urban

commuter. The Max 100 R was engineered for those who demanded strength and

ruggedness. Along with them all, Suzuki Shogun was for those who wanted raw

power.

TVS Motor has continually worked on innovating the motorcycle segment along

with two wheeler range. The Suzuki Shaolin, developed by TVS Suzuki is India's

first 5 speeds, 140 cc motorcycle. Another example of the company success is TVS

Scooty, a 60 cc Scooterette which keep one step ahead of its time in India.

In September 2008, the company has got 19% growth for registering total two

wheeler sales of 137,246 units.

11

The company is the third largest two-wheeler manufacturer in India and ranks

among the top ten globally. The company was the first in India to launch 2-seater

50cc moped and 100cc Indo-Japanese motorcycles. At present TVS Apache, TVS

Victor, TVS Scooty, TVS Centra and TVS Fiero are the popular bikes in Indian

market.

Company : TVS MOTORTVS 50 XLTVS Apache TVS Centra TVS Fiero TVS Star

TVS VictorTVS Scooty Streak

Suzuki Max 100TVS Star

12

Yamaha Motor

Situated at Faridabad, Haryana, Yamaha Motor India Private Limited is a 100% owned subsidiary

of Yamaha Motors Company Limited of Japan. Total employee strength of the company is more

than 3000 people. The company has opened "Yamaha One"- a branded dealership at Delhi and

plans to open more in the future. Along with this, Japan has also set up another subsidiary-

Yamaha Motors India Sales Pvt. Ltd.(YMIS) that deals with the sales and after sales services for

Yamaha brand of bikes. It is located at Surajpur, outside Delhi with an employee strength of 120.

Yamaha's association with India began in 1985 for the first time when it provided technical

assistance to the Escorts Group in manufacturing of motorcycles.

The company has its manufacturing unit in Faridabad and Surajpur, which supports the production

of motorcycles for domestic as well as overseas market. Considering environment sensitive issues,

Yamaha Motors also goes into the concept of environment friendly technology .The Company

believe in taking care of not only customers motoring needs but also the needs of future

generations.

Company : Yamaha Motor India

Yamaha Crux S

Yamaha G5

Yamaha Gladiator

Rajdoot

Yamaha RXZ

Yamaha Enticer

13

ABOUT MEERUT

Meerut a metropolitan city and a municipal corporation in Meerut district in

the Indian state of Uttar Pradesh. It is the 16th largest metropolitan area in

India and the 25th largest city in India. Meerut ranks 3rd in the total slum area

population in the country after Mumbai and Faridabad respectively. Meerut

ranks 4th in terms of population in Uttar Pradesh. Its population is about 13

lakh. It is the 4th biggest city in U.P. It is an ancient city located 56 km (34

miles) north-east of New Delhi. Meerut also has one of the biggest army

garrisons/cantonments in this part of the country. It is famous for its scissors

and Gazak. Meerut is also the sports capital of India. The 1857 Indian

independence drive started from here. According to the Government of India,

the district Meerut is one of the Minority Concentrated District in India on the

basis of the 2001 census data on population, socio-economic indicators and

basic amenities indicators.

14

RESEARCH OBJECTIVES

To study the factor that affects the buying decision of the consumer.

To find out the consumer satisfaction level with vehicle performance

and after sales services.

To study the consumer perception regarding the price of Hero Honda

and other bikes.

To find out the market share of different bikes in Meerut region.

15

RESEARCH METHODOLOGY

Research methodology is the way to systematically solve the research problem.

The method used for the research is Descriptive Research, to find out ours

Objectives. In descriptive research we use the primary and secondary data,

Sample Design for primary data have been collected through Probability

sampling. In which I have used convenient sampling and for secondary data

gone through Internet, Library, Magazine, News Paper etc.

Data Collection Method: - Data have been collected through Market survey

in Pallavpuram, Shastri Nagar, Ganga Nagar, Golden Avenue, and Paleda

of Meerut City.

Data Collection Instrument: - Well prepared structured questionnaires were

used in this study, which includes both closed-ended and few open-ended

questions to get information based on the objective of the research process.

Sample Size: - We had taken sample size of 100 Respondent.

Total number of Samples Rejected = 00

Total number of Samples Accepted = 100

Location: - We had conducted our survey in Meerut.

People of different age group from different economic background were asked

to fill the questionnaire containing 11 questions.

16

SOURCE OF COLLECTION OF DATA

All the useful data which were require for this research has been collected

through Primary and secondary data.

Primary data:- Collected through Questionnaire

Secondary data:- Collected through Internet, Magazines, Newspaper

Time Taken: - 30 days (February 6th, 2009 to March 5th, 2009)

ASSUMPTIONS

It is assumed that Hero Honda is the market leader among all other

bikes.

It is assumed that the chosen sample is the representation of whole

population.

It is assumed that information provided by the samples is accurate and

best of their knowledge.

17

Male74%

Female26%

Male Female

DATA ANALYSIS WITH CHARTS

1. Chart showing the gender details.

Total number of Respondents 100

Total number of Male Respondents 74

Total number of Female Respondents 26

18

2. Chart showing percentage of different company’s bikes.

COMPANY NAME NUMBER OF RESPONDENTS

RESPONDENTS IN %

Hero Honda 48 48%

Bajaj 35 35%

TVS 11 11%

Yamaha 04 4%

Any Other 02 2%

Total 100 100%

Hero Honda48%

Bajaj35%

TVS11%

Yamaha4%

Any Other2%

Hero Honda

Bajaj

TVS

Yamaha

Any Other

19

FACTORS WHICH INFLUENCES THE CUSTOMERS WHILE BUYING ANY BIKES

3. Chart showing percentage of customers who purchase bikes while viewing different features of bikes.

Contributon for Bikes

Advertisment12%

Price17%

Mileage29%

Service10%

Style16%

Power16%

Advertisment Price Mileage Service Style Power

Features BIKESHero

HondaTVS Bajaj Yamaha Other Total

Advertise-ment

07 1 3 1 0 12

Prices 12 2 2 1 0 17Mileage 14 6 8 1 0 29Services 04 1 4 1 0 10Style 03 1 5 0 0 16Power 08 0 6 0 2 16Total 48 11 35 4 2 100

4. Chart showing the percentage of factors which influences the

20

Customers while buying the Hero Honda bikes.

Hero Honda

Advertisment13%

Price22%

Mileage25%

Service7%

Style18%

Power15%

Advertisment Price Mileage Service Style Power

Chart showing the percentage of factors which influences the customers while buying the TVS bikes.

TVS Bikes

Advertisment9%

Price18%

Mileage55%

Service9%

Style9%

Power0%

Advertisment Price Mileage Service Style Pow er

21

5. Chart showing the percentage of factors which influences the customers while buying the Bajaj bikes.

Bajaj Bikes

Advertisment11% Price

7%

Mileage29%

Service14%

Style18%

Power21%

Advertisment Price Mileage Service Style Power

6. Chart showing the percentage of factors which influences the customers while buying the Yamaha bikes.

Yamaha Bikes

Advertisment25%

Price25%

Mileage25%

Service25%

Style0%

Power0%

Advertisment Price Mileage Service Style Power

7. Chart showing the percentage of factors which influences the customers while buying the other bikes.

22

Other Bikes

Pow er100%

Style0%

Service0%

Advertisment0%

Mileage0%

Price0%

Advertisment Price Mileage Service Style Pow er

8. Chart showing percentage of bikes preferred regarding impact of advertisement.

Impact Of Advertisment

Hero Honda59%

TVS8%

Bajaj25%

Anyothers0%

Yamaha8%

Hero Honda TVS Bajaj Yamaha Anyothers

23

9. Chart showing percentage of bikes preferred regarding impact of price.

Impact of price

Hero Honda70%

TVS12%

Bajaj12%

Yamaha6% Anyothers

0%

Hero Honda TVS Bajaj Yamaha Anyothers

10. Chart showing percentage of bikes preferred regarding impact of mileage.

Impact of Mileage

Hero Honda48%

TVS21%

Bajaj28%

Anyothers0%

Yamaha3%

Hero Honda TVS Bajaj Yamaha Anyothers

24

11. Chart showing percentage of bikes preferred regarding impact of services.

Impact of Services

Hero Honda40%

TVS10%

Bajaj40%

Yamaha10%

Anyothers0%

Hero Honda TVS Bajaj Yamaha Anyothers

12. Chart showing percentage of bikes preferred regarding impact of style.

Impact of Style

Hero Honda19%

Bajaj75%

TVS6%

Yamaha0%

Anyothers0%

Hero Honda TVS Bajaj Yamaha Anyothers

25

13. Chart showing percentage of bikes preferred regarding impact of power.

Impact of Power

Hero Honda49%

TVS0%

Bajaj38%

Yamaha0%

Anyothers13%

Hero Honda TVS Bajaj Yamaha Anyothers

26

14. Chart showing the customer satisfaction regarding their bikes performance.

Total number of customer satisfied = 96Total number of customer not satisfied = 04

Yes96%

No4%

Yes

No

15. Chart showing the customer satisfaction after sales service.

Total number of customer satisfied = 95Total number of customer not satisfied = 05

Yes95%

No5%

Yes

No

27

16. Chart showing the rating of bike on the basis of safety and comfort level.

COMPANY NAME 1 AND 2 PERCENTAGE

Hero Honda 24 45%Bajaj 18 34%TVS 06 11%

Yamaha 04 8%Any Other 01 2%

Total 53 100%

Hero Honda45%

Bajaj34%

TVS11%

Yamaha8%

Any Other2%

Hero Honda

Bajaj

TVS

Yamaha

Any Other

28

17. Chart showing percentages of durability of different bikes

Company Name Very Strong Strong

Hero Honda 12 28

Bajaj 04 26

TVS 02 05

Yamaha 01 02

Any Other 01 01

Total 20 62

12

42 1 1

2826

52 1

0

5

10

15

20

25

30

HeroHonda

Bajaj TVS Yamaha Any Other

Company Name

%ag

e Very Strong

Strong

29

18. Chart showing percentage of bikes regarding resale value.

COMPANY NAME NUMBER OF RESPONDENTS

PERCENTAGE

Hero Honda 59 59%

Bajaj 20 20%

TVS 13 13%

Yamaha 04 4%

Any Other 04 4%

Total 100 100%

Resale Value

59%20%

13%4% 4%

Hero Honda

Bajaj

TVS

Yamaha

Any other

30

19. Chart showing percentage of bikes regarding availability of spare parts.

COMPANY NAME NUMBER OF RESPONDENTS

PERCENTAGE

Hero Honda 45 45%

Bajaj 29 29%

TVS 16 16%

Yamaha 08 8%

Any Other 02 2%

Total 100 100%

Spare Part

45%

29%

16%

8% 2%

Hero Honda

Bajaj

TVS

Yamaha

Any other

31

20. Chart showing percentage of bikes preferred by female.

COMPANY NAME NUMBER OF RESPONDENTS

PERCENTAGE

Hero Honda 35 35%

Bajaj 13 13%

TVS 43 43%

Yamaha 06 6%

Any Other 03 3%

Total 100 100%

Prefered by Female

35%

13%

43%

6% 3%

Hero Honda

Bajaj

TVS

Yamaha

Any other

32

ANALYSIS AND INTERPRETATION

A large volume of data was collected through questionnaire in our research

study. This raw data, for convenient study has been further converted into

significant information and then carefully interpreted to fulfill the research

objective.

On the basis of research the facts which have come out are:-

Hero-Honda is the market leader among all other bikes in the Meerut

region with a total market share of 48%. The main competitor of Hero-

Honda is the Bajaj with a total market share of 35%.

It has also found that the most important factor which affect the

consumer while buying any bike is the Mileage with a total of 29%.

After that Price, Style, Power, Advertisement and Services comes with a

market share of 17%, 16%, 16%, 12% and 10 % respectively.

Among all the factors Hero-Honda is leading in four factors which

includes Price, Mileage, Advertisement and Power. This shows that

Hero-Honda is really a market leader.

It is also interpreted from the research that 70% of the total customers

buy the Hero-Honda bike because of the impact of price, 59 % impacted

due to advertisement, 48% due to mileage, 40% due to services, 19%

due to style and 49% due to power.

33

Customer satisfaction regarding the performance of their bikes is 96%

and after sales service is 95% which shows that the customers are very

much satisfied with their bikes which they have.

In case of safety and comfort level, Hero-Honda is again leading among

others with a total market share of 45%. Bajaj occupies the second

position with a total market share of 34%.

While seeing the durability of any bike, Hero-Honda stands at number

one in comparison to other bikes.

59% of the total people thinks that the resale value of Hero-Honda is

better then any other bike. Therefore, it can be interpreted that the brand

equity and performance of Hero-Honda is very good.

About 45 % of the total consumers think that the spare parts of the Hero-

Honda bike are easily available in the market. After that 29% of Bajaj

bikes consumers think so.

In case of bikes for the female, Hero-Honda is not the market leader.

TVS is the market leader with a total market share of 43%. Hero-Honda

occupies the second position in this criteria with a total market share of

35%.

34

RESEARCH FINDINGS

As it is our 1st group project, so it gave us lot of knowledge and experience

about Research methodology. This will be very helpful in our life as well

as in our summer training.

On the basis of that research we find that in case of bike, Hero Honda is

the market leader with 48% marker share in the Meerut city.

It is found that Mileage is the main factor which influences to a

consumer in his buying decision, and after the Mileage next preference

goes to Price, people gives same weightage to Power and style and after

that they are being influenced by Advertisements and Service

respectively.

It is also found that consumer’s decision is influenced more by mileage

rather than price.

By this research we come to know that almost 95% people are satisfied

with their bikes performance and it’s after sales services.

35

RECOMMENDATIONS AND SUGGESTIONS

Since Hero-Honda is the market leader with a total market share of 48%, but

there are certain recommendations required so that it can increase its market

share more and more. Some of them are as under:-

Hero-Honda should focus on its advertisement and mileage to increase

its market share.

Company should also focus on its after sales service as well as the

performance of the bikes.

Hero-Honda should also give some offers with their different models.

This will help in increasing the market share of the Hero-Honda

company.

The company should also launch some cheaper models so that the

students can buy more. This will be beneficial for both i.e. the company

and the consumers.

Since in the female bike category, TVS is the market leader with a total

market share of 43%. Hero-Honda has a total market share of 35%.

Therefore it is recommended that Hero-Honda should put some more

efforts so that it can become the market leader in both the sectors.

Hero-Honda is maintaining a good customer loyalty. Therefore

company should also focus on innovations and newer technologies. This

will help the company to capture more and more market and earn more

and more profits.

36

LIMITATIONS

Although we have given our 100 percent for doing this project. But still were certain limitations while doing the research work. Some of the limitations were as follows.

1. One of the biggest limitations with this project work is the time factor. Since we had got only 30 days for doing this project, therefore we think it was less time for doing this project work. Time was very much limited and as a result we were restricted with the time boundation.

2. Another limitation was with the language. While doing the research work, we faced a lot of problem regarding the language. Since every person didn’t understand English, therefore we had to make them understand in different languages like Hindi and Bhojpuri.

3. Also due to the limited time period, we couldn’t able to cover more area. That’s why we were also restricted with the area also.

4. The research work is influenced by the exaggeration of some of the respondents.

5. In some cases, the respondents were not giving us the proper reply. He/she might think that this was only westage of time or this might create some problem etc. And as a result he/she had given some fake answers and filled the questionnaire very casually.

6. It was very difficult to take name, address and phone number of the respondents. Some of the respondents after filling the questionnaire didn’t want to give their name, address and phone number.

37

CONCLUSION

After the completion of project we have seen the different aspects of this

Training Project. Also we have gained some new experience about the

consumer research. While surveying we have met a large number people, with

different perceptions, with different nature, and as a result of this we have

learnt a lot of things like how to talk with the different people with different

behavior. We are benefited a lot and this will definitely help us a lot in our

summer training as well as in the future.

Also the outcome that came out from this research work is that in city Meerut

which is an large and prosperous city in the north Indian state of Uttar Pradesh.

It has a population of almost 1.2 million people. Bike riders have feeling of

freedom and being one with the Nature comes only from riding a two wheeler

in Meerut. Meerutians prefer the two wheelers because of their small

manageable size, low maintenance, pricing and easy loan repayments.

meerutians streets are full of people of all age groups riding a two wheeler. We

take sample size of 100 in which male female ratio is 74 and 26 respectively

and we found an interesting result. We found that hero Honda lead with 48%

of market share. And the main embed behind the purchase is performance of

bike. Major chunk of customer perception about hero Honda is good and they

satisfied with bike performance, price, sales & service and style

38

BIBLIOGRAPHY

Books

1. Research Methodology written by C.R.Kothari.

2. Marketing Management written by Philip Kotler.

3. Consumer Behavior written by Schiffman & Kanuk.

Websites1. www.google.com

2. www.herohonda.com

3. www.bajajauto.com

4. www.yamaha.com

5. www.tvsmotor.in

39

Questionnaire

Respected Sir/Madam,We are the students of IPM Meerut. As per our course curriculum, we are doing the market research on “Consumer perception about Hero Honda and other bikes”. So we need your valuable view for the questions given below. We will be grateful to you.

Q1 :- Which bike do you have? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________

Q2 :- Please prioritize the options that affects your purchasing decision of bikes.[1 being the most important and 6 being the less important]. a. Advertisement [ ] b. Price [ ] c. Mileage [ ] d. Service [ ] e. Style [ ] f. Power [ ]

Q3 :- Are you satisfied with your bikes performance? a. Yes b. No

Q4 :- If No, then why?______________________________________________________________________________________________

Q5 :- Are you satisfied with your bikes after sales service? a. Yes b. No

Q6 :- Rate your bike on the basis of safety and comfort level.[1 being the highly safe and comfortable and 5 being the least safe and comfortable].

__________________________________________ 1 2 3 4 5

Q7 :- To what extent do you think that your bike is durable? a. Very strong b. Strong

40

c. Medium d. Weak e. Very weak

Q8 :- According to your perception which bike’s spare parts are easily available in the market? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________

Q9 :- Regarding resale value, what is your consideration? a. Hero-Honda b. Bajaj c. TVS d. Yamaha e. Any other (please specify) __________________

Q10:- According to you, which bike is most preferable for female? a. Hero-Honda b. Bajaj c. TVS d. LML e. Any other (please specify) __________________

Q11:- Any suggestions you want to give about your bike?_____________________________________________________________________________________________________________________________________________

Name :- ________________________________Age :- ________________________________Gender :- ________________________________Occupation :- ________________________________Address :- ________________________________

________________________________Contact No.(If you wish):-_______________________________

41