Rmct 07 Survey Btm

8/19/2019 Rmct 07 Survey Btm

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Research Methods in Computing

and TechnologyCT098-3.5-2

Survey


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CT098-3.5-2 Research Methods in Comput ing Techno!ogy 02 Research "i terature Searches

Topic & Structure of the lesson

• #mpirica! Research

• $uestionnaire % Survey

•

&ey issues in considering survey research• Types o' (uestionnaire

• )esigning individua! (uestions

– Types o' (uestions – "ayout o' (uestionnaire


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Learning Outcomes

*t the end o' this topic+ you shou!d ,e a,!e to

• nderstand the need 'or empirica! research

•

/denti'y ey issues invo!ved in survey %(uestionnaire

• &no1 the types o' (uestionnaires % surveys

• )esign a typica! (uestionnaire % survey 'or

your 'ina! year proect


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#mpirica! Research

• athering data 'rom the 1or!d ,eyond the

university 4 the so-ca!!ed rea! 1or!d

• Research that 'inds out 'rom the 1or!d and

provides eperience that the researcher %

deve!oper can use to achieve ,etter

understanding o' that 1or!d

6Cond'ord Smithson+ 2007


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$uestionnaires Surveys

• hen to use: – hen researcher 1ants to o,tain vie1s or data 'rom a !arge num,er o'

organisations or individua!s in a !imited time period

– ;or descriptive or ep!anatory research

– ith other data co!!ection methods

•


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&ey issues in considering survey

research

#''ortRe(uired

=oorresponse

Structureo'

(uestions

)eve!opingsamp!ing

'rame@iasness

"imited to1e!!understood

topics

Aeed topi!ot


7/24CT098-3.5-2 Research Methods in Comput ing Techno!ogy 02 Research "i terature Searches


research

• /n designing+ producing and distri,uting is

considera,!e – Aeed to go through 3 4 B iterations ,e'ore

reaching a satis'actory design – =ro,!ems in response rate 4 need to send out

a !arge num,er

– ;o!!o1 up procedure to improve response rate

– Create huge mai!ing !ist – =re-test the (uestionnaire

– #nter data once it is entered




research

• /' sent at random to peop!e in ,usiness or

organisations+ response rate is a,out 20

• /' distri,uted interna!!y to an organisationDs

1or'orce+ 1ith management support 4higher response rate




research

• )i''icu!t to 'ormu!ate (uestions that are – C!ear+ nam,iguous and easy 'or respondents

to understand

– ;ree o' unnecessary assumptions – ;ree o' argon

– Comprehensive 4 covers every possi,!e case

– *ns1era,!e direct!y 1ithout having to see out

in'ormation

• )i''icu!t to se!ect sca!es 'or (uestions that

re(uire graded response




research

• Responses 4 sma!! 4 !ie!y to ,e 'rom

,iased samp!e

• #nthusiasts 1i!! predominate and those

1ith !ess enthusiasm may not ,emotivated to comp!ete (uestionnaire

• Cannot assume the response is a

representation o' the popu!ation• /naccurate rep!ies 4 errraneous a''irmative

ans1ers

“Does your company use IT strategically?”




research

• Suita,!e 'or certain 'air!y straight'or1ard

topics – Aot high!y a,stract+ comp!e or poor!y

understood topics




research

• =urpose – To re'ine the (uestionnaire 4 no pro,!ems in

ans1ering and no pro,!ems in recording the

data – To assess the va!idity and re!ia,i!ity o' the

(uestionnaire

•




research

•




research

• =rovide a 'urther short (uestionnaire –



Types o' (uestionnaire

SelfAdministered• Internet-mediated

questionnaire• ostal questionnaire• !eli"ery and collection

questionnaire

Inter"ie#erAdministered• Telephone questionnaire• Structured Inter"ie#



)esigning individua! (uestions

• *dopt % *dapt (uestions used in other

(uestionnaires – /' 1ant to rep!icate % compare 'indings 1ith another

study - assess re!ia,i!ity – More e''icient 6provided maps 1ith research (uestions

and o,ectives 4 (uestions and coding schemes may

meet needs

–@e1are o' poor (uestions

– @e1are o' copyright

– ive credit to the author

• )eve!op o1n (uestions



Types o' (uestions

>pen (uestions C!osed (uestions



Types o' (uestions

Types o' (uestions

>pen (uestions

>,ective Su,ective Specu!ative

C!osed (uestions


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Types o' (uestions

Types o'(uestions

>pen (uestions C!osed (uestions

"ist Category Raning Rating

"iert-sty!eAumericRatingSca!e

Semantic)i''erentia!

Sca!e

$uantity rid


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"ayout o' (uestionnaire

• /ntervie1er administered (uestionnaire 4

mae reading (uestions and 'i!!ing

responses easy

• Se!' administered (uestionnaire 4 – *ttractive 4 to encourage peop!e to 'i!! it in

and to return

– Aot appearing too !ong

• Fisua! appearance 4 pro'essiona!

• ording 4 simp!e


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$ *

$uestion and Ans#er Session


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$uic% Re"ie# $uestion

Compare the various types o' samp!ing

you cou!d use in se!ecting your

respondents 'or a survey. hich 1ou!d

you choose and 1hy:


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or ne't class

• Se!ect a samp!e (uestionnaire 'or the

internet – >,serve the ,est practices

– /mprove on the '!a1s


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$ *

$uestion and Ans#er Session

Rmct 07 Survey Btm

Documents

Transcript of Rmct 07 Survey Btm