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TABLE OF CONTENTS
PAGES
CHAPTER 1: INTRODUCTION
1.1. Introduction 8 - 9
1.2. Background of the Study
1.2.1. The Causes of Creativity Work Environment 9
1.2.1.1. How can managers foster creativity in their
organization? 10
1.2.1.2. In that sense, PERCEPTION can be more important
than REALITY. 11
1.2.1.3. The Work Force of One 12 - 13
1.2.1.4. Segment the Work Force 13
1.2.1.5. Offer Choices 15
1.2.1.6. Be Flexible 15 - 16
1.2.1.7. Get Personal 16 - 18
1.2.2. Transformational Leadership 19 - 22
1.2.3. Transactional Leadership 22 - 23
1.3. Problem Statement 23
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1.4. Research Objectives 24
1.5. Research Question 24
1.6. Significance of the Study 24 - 26
1.7. Limitation of the Study 27
Definition of Key Terms
1.8.1. Keys to Creativity 27 - 29
1.8.2. Transformational leadership 29 - 31
1.8.3. Transactional leadership 31 - 32
1.9. Organization of the Study 32 - 33
CHAPTER 2 : CONCEPTUAL FRAMEWORK
2.1. Introduction 34
2.2. Literature review
2.2.1. Review of the Related Literature 34 - 35
2.2.2. Models of Creativity – The Work Environment for Creativity 35 - 37
2.2.3. Specific Leader Behaviours and Creativity 37 - 38
2.2.4. Rationale for Transformational Leadership 38
2.2.5. Transformational Leadership in Action 39
2.2.6. Bass’s Theory of Transformational Leadership 39 - 40
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CHAPTER 3 : RESEARCH DESIGN AND METHODOLOGY
3.1. Introduction
This chapter examines the outcomes of the research project as they related to the purpose
and objectives detailed in Chapter 1. The purpose of this research project was to identify
those factors that enhance organizational creativity are there transformational leadership
that lead to a workplace that is creative.
The literature suggested a number of factors that were regarded as important in achieving
this. I will take the factors as identifies in my research and attempt to match with those
from the literature. It was interesting to note that in a substantial number of the responses
the respondents seemed more easily able to identify barriers to creativity work
environment.
3.2. Research Design
The purpose of this study to ‘descriptive study’ – is undertaken in order to ascertain and
be able to describe the characteristics of the variables of interest in a situation.
The identification of leadership qualities is a basic ingredient of these transformational
and transaction leadership development programmes. In order to identify the strengths
and weaknesses of the target leaders, the MLQ is distributed to their followers or co-
workers. These subordinates or colleagues have to judge the frequency with which
leadership skills and actions are displayed by the target leaders. Based on this MLQ
profile, the leader generates personal ideas for self-improvement, derives learning
objectives, and plans developmental coursework. Management-by-exception relative to
individual consideration and intellectual stimulation, a leader could be trained to becomemore individually considerate through relevant role-plays and behavioural skill-building
exercises. Creativity exercises is used to foster intellectual stimulation. These action
plans may focus on a specific leadership component or on several leadership dimensions
simultaneously (Avolio & Bass, 1991).
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Table 1. Example questions from the MLQ Form 5X
Example Question Leadership Type Assessed
“I provide others with assistance in
exchange for their efforts.”
Contingent reward
“I re-examine critical assumptions to
question whether they are appropriate.”
Intellectual stimulation
“I fail to interfere until problems become
serious.”
Passive management-by-exception;
“I focus attention on irregularities,
mistakes, exceptions, and deviations
from standards.”
Active management-by-exception;
“I avoid getting involved when
important issues arise.”
Laissez-faire
Note: Questions from Bass & Avolio (1995, 2005)
Because the MLQ plays a vital role in identifying the presence or absence of certain
transformational leadership dimensions, it is important that it provides an accurate and
unbiased measurement of the various transformational leadership dimensions. As a
consequence, Bass and Avolio (1989b) suggest that more attention should be given to
biases that might occur in identifying transformational leadership qualities. This article
investigates two potential sources of bias.
First of all, MLQ ratings may be prone to halo effect. Bass (1985) originally
conceptualized transformational leadership as comprising four sub-dimensions:
intellectual stimulation, individual consideration, charisma, and inspiration. Nevertheless,
this theoretical distinction may not hold in practice. When respondents have to identify
their leader’s strengths and weaknesses, they may have difficulty in differentiating
between the various transformational behaviours and make more global ratings. In other
words, followers may perceive the various transformational facets as relating to the same
leadership domain (Bycio, Hackett, & Allen, 1995). Most previous studies support these
contentions. For example, Tepper and Percy (1994) reported high correlations among all
transformational leadership scales. Den Hartog, Van Muijen, and Koopman (1994) also
found that all four transformational leadership scales were highly correlated. These scales
clustered into one single factor, labelled “new leadership”. Other studies found that only
the charismatic and inspirational scales converged into one single construct (Howell &
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Avolio, 1989; Koh, 1990). Hater and Bass (1988), however, reported more positive
findings, as all transformational factors emerged from the analyses. Recently, Bycio et al.
(1995) concluded that although a model congruent with Bass’ (1985) original
conceptualization was tenable, there also existed high intercorrelations among all
transformational leadership scales. If the MLQ captures merely a global transformational
leadership dimension and the respondents are not able to make meaningful distinctions
between the various transformational behaviours, practitioners should formulate the
results of the survey feedback and development plans accordingly. This could imply that
a differential MLQ profile (i.e. a profile composed of separate scores for the four
transformational leadership dimensions) is not feasible. These important practical
consequences call for further research on this issue.
Although most previous research may indicate that respondents do not maximally
differentiate between transformational leadership behaviours in their evaluations, a
different pattern is found for the transactional part of the MLQ. The transactional
leadership scales are less related to each other and represent distinct leadership facets.
The following three factors are often found: contingent reward, active management-by-
exception, and passive management-by-exception (Hater & Bass, 1988; Howell &
Avolio, 1993). Den Hartog et al. (1994) discovered the same three transactional factors,
but their passive management-by-exception dimensions also converged highly with
laissez-faire leadership. On the whole, these previous studies indicate that respondents
are more able to differentiate between the various leader behaviours associated with the
transactional styles. In other words, the three transactional leadership scales seem to tap
more distinct leadership dimensions.
Avolio & Bass (1995) reported that when people are asked to describe their “ideal” leader
in behavioural terms, their list includes transformational rather than transactional
behaviours. These studies show that respondents perceive the transformational leadership
attributes as being more ideal and, thus, as more socially desirable. If social desirability
bias (and not the actual leader behaviour) is responsible for high scores on the
“transformational” leadership styles of the MLQ, the survey feedback results might hide
important developmental needs.
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3.3. Type of investigation
Correlational study involves the identification of important factors associated with the
problem. Correlational study question are the Transformational Leadership towards to
the Creativity Work Environment?
3.4. Unit of analysis : individuals, dyads, groups, organizational
Individuals – e.g. data will be collected from each employee (staff) in the organization
3.5. Time horizon longitudinal studies
Longitudinal studies - The researcher might want to study people or phenomena at more
than one point in time in order to answer to research question. E.g. study employees
before and after a change in the top management
3.6. Methodology
The purpose of the survey initiative is to assess a wide cross-section of leaders in
management/supervisory positions to determine the current status of creative work
environment towards leadership dimension inside an organization. This study used two
types of data source, primer data and secondary data.
3.6.1. Data Collection
Secondary data through books, journals, internet and magazines. Primer data is through
questionnaires. The sample consisted of 320 subjects from three organizations. The
average age of the respondents was 25 to 50 years and 63% were male. Questionnaires,
written in English, containing items measuring the determinants of the creative work
environment and the dimensions of transformational/transactional leadership. On average
the respondents had worked for their organization for more than 5 years. The business
activities of the contributing organizations were very diverse, as one organization was
commercial (i.e. food), one a bank, and one a local government organization. A neutral
party (i.e. the researchers) distributed the questionnaires accompanied by a reference
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letter. The distribution of the surveys was part of a management development and change
programme. The respondents received these materials in person, at work. They were
asked to rate their immediate supervisor using the MLQ. After completion the
respondents were requested to return the questionnaires anonymously. Target 189
subjects (59.2%) returned the questionnaires. This response rate was almost equal across
the three organizations.
I used a Dutch translation of the MLQ, version 8Y (see Den Hartog et al., 1994) as a
measure of the “full” range of leadership styles and behaviours (i.e. transformational
leadership, transactional leadership). Respondents indicated how frequently their
supervisor displayed the behaviour depicted in each item using a 5-point scale. Strongly
Disagree, Slightly Disagree, Neither Agree nor Disagree, Slightly Agree and StronglyAgree. For Creativity Work Environment using a 5- point scale , Not at all, Minimally,
Somewhat, Mostly and Consistently and Effectively
Besides the Dutch MLQ, a shortened version of the Marlowe Crowne Social Desirability
Scale (Reynolds, 1982) was also used. Respondents were asked to indicate whether each
of the 13 items was true or false. The internal consistency of this shortened version was .
60. An example item is: “It is sometimes hard for me to go on with my work if I am not
encouraged”.
3.6.2. Data Analysis
After the data from the questionnaire were further analyzed by t-test, one way ANOVA
and Scheffe post hoc multiple comparisons, the most effective ways of improving
creativity work environment are in significant order according to Transformational and
Transactional Leadership.
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PART A: Demographic
Demographic variables such as Your name: Gender : Title/Position: Organization: Type
of Organization: Number of Employees: Country: Address: City: State: Zip: Phone: Fax:
Email:
PART B: Creativity Work Environment
PART C: Transformational Leadership
These survey questions comprise a representative sample of different levels (individual,
supervisor, team and organization). All of these questions are answered using a 5-point
scale:
1. Strongly Disagree
2. Slightly Disagree
3. Neither Agree nor Disagree
4. Slightly Agree
5. Strongly Agree
Its cover the scope of as below:-
• Organizational encouragement
• Supervisory encouragement
• Work group supports
• Sufficient resources
• Challenging work
• Freedom
• Organizational impediments
• Workload pressure
• Productivity
• Creativity
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CHAPTER 4 : FINDINGS
The pervading belief among respondents was that there exists in every organisation the
potential for much greater levels of creativity and if certain barriers were removed then
creativity would flourish. The project began with an assumption that organisational
creativity is important to the future sustained success of organisations. Creativity and
innovation are two responses to a market that are likely to give organisations a
competitive edge. This was agreed by the majority of the respondents.
Based on the literature reviewed in this paper, and the responses from across a range of
industry sectors one would conclude that it is possible to enhance creativity and
innovation by implementing a range of behavioral, structural and cultural initiatives.
Although these may vary from organisation to organisation there seems consensus
between the literature and my research that certain factors must be in place if
organisational creativity is to be enhanced.
This research focused on-in-depth interview and questionnaire survey. The major started
from question development, literature review, and in-depth interview. After confirming
the factors affecting design creativity work environment, the research established the
questionnaire of concrete measures elevating design organizational creativity upon thesefactors. Before a questionnaire survey, I’m managed pretest on few designers and
modified the questionnaires according to the problem discovered.
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CHAPTER 5: DISCUSSION, RECOMMENDATION AND CONCLUSION
The empirical findings reported in this study to show influence of Transformational and
Transactional Leadership towards the Creativity Work Environment and it can offer some
theoretical and practical implications for the future study of and Transactional Leadership
towards the Creativity Work Environment . For example, this study demonstrated that
transformational and transactional leadership can be successfully manipulated to examine
how different leadership styles affect individual and group performance as well as
creative work environment Although participants in this study interacted with the
confederate during a relatively short period of time, they still were able to develop
perceptions of either transformational or transactional leadership as intended. Future
experimental studies can investigate how different leadership styles affect creativity inthe work environment more rigorously by exposing leadership manipulation several times
during an experimental session or based on a longitudinal context.
There are several practical implications that this study may offer to managers who want
to help their subordinates learn how to increase their creativity work environment
Amabile (1998) argued that creativity can be enhanced through different ways such as
changing organizational culture where employees are encouraged to freely discuss and
exchange ideas. Therefore, if managers are trained to employ the transformational
leadership behaviors discussed in this study, they may help subordinates become more
intrinsically motivated to put extra efforts into trying out new and creative approaches to
their problems. Because managers are key players in groups and organizations who
develop, transform, and institutionalize group norms and organizational culture, they
should exert their best efforts to ensure that they establish a creativity-inducing
organizational environment. Transformational leaders may help organizations develop a
culture that promotes intrinsic motivation and rewards creative endeavors while
minimizing the fear of failure among subordinates (Amabile, 1998). This study provides
additional evidence telling us that transformational leadership behaviors can be acquired
through training, and such behaviors indeed increased followers’ creative and divergent
thinking in groups.
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This study adds one step toward unveiling the complex processes through which
transformational leaders and followers may interact to bring about innovation and
creativity. As the business environment becomes more competitive, and as innovative
and creative groups of people have become key to numerous highly successful
organizations, one of the most important roles that leaders and managers can play is to
find out how they can inspire subordinates’ creative potentials in the 21st century.
Conclusion
Research conducted to explore the transformational and transactional leadership
influence towards the creativity environment. Transformational leadership needs the right
leader at the right time in the right situation. With all these variables in place, employees
in an organization can become greater than they are and elevate their performance to new
levels in pursuit of a common good.
The need of organisations to be more competitive has sparked the interest of researches
and practitioners to understand creativity in the workplace (Mumford et al., 2002). This
study examined specific contextual variables of leadership and environmental variables
that are conducive to creativity and innovation. Although replication of all research
results is certainly desirable, the current study seems to highlight that bothtransformational and transactional leadership behaviour impact of the stimulant (i.e.
organisational encouragement, supervisory encouragement, work group support,
freedom, sufficient resources, and challenging work ) determinants of the work
environment conducive to creativity in an organisation (communications technology)
which is recognised for its creativity. The findings are consistent with the realm of
supportive management style and employees’ creative performance theories. The results
of the study reinforce the componential theory of Amabile (1988), and indeed go beyond
prior research of particular areas of leader support, such as the leader’s tendency to
provide both clear strategic direction and procedural autonomy in carrying out the work
(Pelz & Andrews 1976), or supportive, no-controlling supervision (Oldham &
Cummings, 1996).
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The key findings of this study is undoubtedly that the leaders, who see what is important,
transmit a sense of mission, provide coaching/teaching, and arouse employees to think in
new ways and emphasise problem solving, are most effective in facilitating the stimulant
determinants of the creativity work environment, as established by Amabile et al. (1996)..
This finding is particularly significant and important in the work environment for
creativity landscape that is rich in theory and rhetoric, but scarce in empirical evidence.
The findings suggest that it is those particular transformational leader behaviours (i.e.
charismatic behaviour, individualised consideration and intellectual stimulation) that
appear to have the impact on the perceived work environment that influence employees’
creative freedom, encouragement and intrinsic motivation for creativity. These leadership
behaviours are indeed essential in the process of creating new knowledge, applying
knowledge and in the words of Peter Druker (1993) “making it productive”.
One could assume that a portion of the remaining variance could be explained by other
leadership styles, such as Stogdill’s (1974) consideration leadership, and Manz and
Sims’s (1987) self-management leadership, both of which contain certain themes
common to those measured by Bass’s (1985) transformational leadership dimensions. In
addition, another portion of the remaining variance could be explained by the
subordinates’ perceptions of themselves – particularly their competence and the value of
their work (Amabile et al., 2004), the employees’ mood (Isen, 1999); and the employees’
personality characteristics (Amabile, 1996; Feist, 1999). Thus, future research should
examine models that integrate the Ohio studies consideration leadership; the self-
management leadership factor of the Manz and Sims’s (1987) studies; the
transformational/transactional leadership factors of the Bass’s (1985) studies; the
variables of personality characteristics; employee’s mood; and the subordinates’
perceptions of themselves.
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INDIVIDUAL CONSENT FORM:
Dear Participant,
You have been randomly selected to be part of this survey and we would, therefore, likeyou to fill up the questionnaire. This survey is conducted by the UTM-BATC student for
the subject of Research Methodology.
There are total 14 questionnaires, you need to answer them in 15 minutes. The questions
divided to 3 categories:
PART APART B
PART C
The information you provide is totally confidential and will not be disclosed to anyone. Itwill only be used for research purposes. Your name, address, and other personal
information will be removed from the questionnaire, and only a code will be used toconnect your name and your answers without identifying you. The Survey Team may
contact you again only if it is necessary to complete the information on the survey.
Your participation is voluntary and you can withdraw from the survey after havingagreed to participate. You are free to refuse to answer any question that is asked in the
questionnaire. If you have any questions about this survey you may ask me, Mr.
Karunagaran.
Signing this consent indicates that you understand what will be expected of you and are
willing to participate in this survey.
Read by Respondent [ ] Student [ ]
Agreed [ ] Refused [ ]
Respondent : _____________________________________ Date: ___/___/___
Student : _____________________________________ Date: ___/___/___
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PART A:
Company Demographics: Please submit the following information with your survey.
Your name:
Gender :
Title/Position:
Organization:
Type of Organization:
Number of Employees:
Country:
Address:
City: State: Zip:
Phone: Fax:
Email:
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PART B:
1. Our organization has moved beyond hit-and-miss creative to a more strategic approachthat is aligned with our growth strategies.
Not at all Minimally Somewhat Mostly Consistently and
Effectively
2. Our organization has fostered a culture that expects everyone, at every level, to
contribute to the creative and innovation process.
Not at all Minimally Somewhat Mostly Consistently and
Effectively
3. Our organization has built networks, pathways and platforms that promote the flow of
creative both internally and externally through alliances and partnerships.
Not at all Minimally Somewhat Mostly Consistently and
Effectively
4. Our organization has adopted/adapted a step-by step funnel process that facilitates ideageneration/collection right through the development of a business case and deployment of
the new product/service/process.
Not at all Minimally Somewhat Mostly Consistently and
Effectively
5. Our organization has created opportunities to learn by building systems that capturekey learning’s from the creative process and communicate these learning’s across the
entire enterprise.
Not at all Minimally Somewhat Mostly Consistently and
Effectively
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PART C:
1. My immediate supervisor is very committed to improving the quality of our division's
work and service.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
2. My immediate supervisor has excellent interpersonal skills.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
3. Other people who report to my immediate supervisor respect him/her.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
4. Employees’ complaints are dealt with effectively.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
5. The race of a team/division member does NOT affect how much attention is paid totheir opinions.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
6. Coworkers are able to provide reliable information about ways to improve job performance.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
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Slightly Agree Strongly Agree
7. Library employees have the job knowledge and skills required to deliver superior
quality work and service.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
8. The work I do is very important to me.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
9. My impact on what happens in my team/division is large.
Strongly Disagree Slightly Disagree Neither Agree nor Disagree
Slightly Agree Strongly Agree
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REFERENCES
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