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Transcript of RLI Company
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APRESANTAION
ON
CUSTOMER SATISFACTION SURVEY
OF
RELIANCE LIFE INSURANCE COMPANY
presented by:
Nimisha Thakkar
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History of Reliance Life InsuranceCompany
Reliance Capital Limited announced the launch of its
life insurance business on February 1, 2006. So that company obtain approval from IRDA.
Reliance Life Insurance Company Limited is a part of
Reliance Capital Ltd of the Reliance - Anil Dhirubhai
Ambani Group.
Reliance life insurance company is private insurace
company.
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RELIANCE GROUP COMPANIES
Reliance Life Insurance
Reliance Capital
Reliance Communication
Reliance Infrastructure
Reliance Health
Reliance Entertainment
Reliance Power Reliance Digital T.V.
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mission
The mission of Reliance Life Insurance
Company Limited is to be the best incustomer care and employee focus.The aim
of the company is to Think Bigger and Think
Better.
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Policies of reliance life insurancecompany
Individual insurance option
Cash bank plan
Lifetime maxima plan
Assure wealth plan
Life guard plan
Group insurance option
Group gratuity plan Flexible rider option
Accident and disability benefit
Critical illness benefit
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Customer satisfaction survey
Research objective:
Customer satisfaction survey of Reliance Life Insurance in Patan city.
This survey is all about the customer who deals with the Reliance Life Insurance. Whethercustomers are satisfied or not.
Sub objective:
To find out the reason to choose Reliance life insurance company.
To understand the insurance business and products of Reliance life insurance co ltd.
To know the problems faced by the customer during the dealing with Reliance Life
Insurance. To know how many customer are dealing with the other.
To know whether customers are satisfied with the service or not.
To know whether customers are satisfied with the various rates.
To come out with conclusion and suggestion based on the analysis and the Interpretationof data.
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Research Methodology:
Research Design : Exploratory
Research Approach : Survey
Research Instrument : Questionnaire
Information Need : Primary Data
Area of the Survey : Patan
Sample Size : 100 Respondents
Sampling Unit : person who deals with Reliance
Life Insurance
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Analysis of the Customer SatisfactionLevel
Personal information:
General Information:
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General Information:
Why did you choose Reliance Life Insurance?
%5%
%5%
%5%
3 %35%
deris
en
roac
hed
y ar
Reco
ende
dy
rie
ase
erie
nc
eries
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Where the products/service required by you
fully explained to you?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
Series1
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Were you satisfied with the service available during
your initial interaction?
4
8
Y
r
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Which products of Reliance Life
Insurance you have?
0%
5%
10%
15%
20%
25%
30%
pr
plan
saving
&inves
tmentp
lan
child
pla
n
retirementp
lan
othe
r
eries1
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Are you aware of the benefits in
your policy?
0%
10%
20%
30%
40%
50%
60%
70%
80%
Yes No
Series1
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Hypothesis Testing
Test- 1 whether 45% customer have chosen Reliance Life
Insurance because of being recommended by their Friends and
relatives.
Test- 2 whether 80% customer satisfied with the initial interaction
with the company people.
Test- 3 whether 65% customer are aware of the benefits of theirpolicy.
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Findings & Suggestions
Findings:
More than 0 customers are influenced by their Friends andRelatives.
More than 0 customers are satisfied with their firstinteraction with the company people.
More than 0 customers of Reliance Life Insurance areGovernment employees.
More than 7 customers are satisfied with the service andexplanation of the different product.
More than 6 customers are aware of the benefits of theirpolicy.
People have different opinion about the insurance. They knowthe disadvantages of an insurance plan but different people
have their different opinion the insurance policy.
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Suggestion:
Only 27 customers have chosen Reliance Life Insurance onthe base of their past experience. So, Reliance Life Insurance
improve their service so that company can maintain their oldcustomers.
Still 1 customers are not satisfied with the first interactionwith the company people which is good but company should tryto minimize the dissatisfaction percentages.
Still 2 customers are not aware of the benefits of their policy.
so, company should try to give more focus on this area andgive more explanation to the customers about all the products.
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