RLC London - Alan Whitford Abtech
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Abtech Partnersh ip Creating Smart Social Recruiting Strategies #RLCON SURVIVING THE UPTURN LONDON 3 JUNE 2014
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Transcript of RLC London - Alan Whitford Abtech
Abtech Partnership
Creating Smart Social Recruiting Strategies
Creating Smart Social Recruiting Strategies
#RLCONSURVIVING THE UPTURN
LONDON 3 JUNE 2014
#RLCONSURVIVING THE UPTURN
LONDON 3 JUNE 2014
Abtech Partnership
Founder of Abtech Partnership and RCEURO, web portal for the European recruitment industry
25 years Recruitment Industry
Talent Challenges, candidate experience, employment brand
Published in a number of on-line and off-line media covering technical and strategic issues around HR, technology, social media and business
Author of XpertHR Good Practices Guide to Candidate Attraction
Co-Host of #RecHangout, the only UK regularly scheduled live recruitment Google+ Hangout
Founder of Abtech Partnership and RCEURO, web portal for the European recruitment industry
25 years Recruitment Industry
Talent Challenges, candidate experience, employment brand
Published in a number of on-line and off-line media covering technical and strategic issues around HR, technology, social media and business
Author of XpertHR Good Practices Guide to Candidate Attraction
Co-Host of #RecHangout, the only UK regularly scheduled live recruitment Google+ Hangout
Alan WhitfordAlan Whitford
Abtech Partnership
Recruitment Hasn’t Ever Really ChangedRecruitment Hasn’t Ever Really Changed
Identify your target audience
Select the channel/media that reaches that audience
Develop the messaging that suits the channel and the audience
Deliver the message
Ensure that you have in place the procedures and systems to manage and measure the response
Communicate throughout the process with the candidates and your hiring managers
Abtech Partnership
Where Are the Candidates?Where Are the Candidates?
Abtech Partnership
Abtech Partnership
Global recruiters agree: Social professional networks are the fastest-growing source of quality hires…
Top 10 most important places to find quality hires
“Think about the key quality hires that your organization made in 2012. Which of the following were the most
important sources for those key positions?”
2011
2012201
3
Internet job boards 36% 39% 38% -1%Social professional networks 20% 26% 37% +11%Recruitment agencies 41% 36% 35% -1%Employee referral programs 35% 31% 35% +4%Internal hires 32% 32% 34% +2%Company career website 28% 31% 30% -1%Internet resume databases 14% 13% 16% +3%Company ATS/internal candidate database 12% 12% 13% +1%College recruiting programs 12% 10% 11% +1%General career fairs 4% 4% 5% +1%
Increase (+) Decrease (-)
Recruiters are relying more and more on professional social networks to engage top talent. Stay ahead of the competition by training your team and employees how to be effective.
Sources of Quality Hires
Figures exclude China & Southeast Asia from average
Abtech Partnership
Digital Sourcing ChannelsDigital Sourcing Channels
http://www.kaushik.net/avinash/best-social--value/
The $ ChannelsThe $ Channels
Abtech Partnership
Twitter PrimerTwitter Primer What is it again?
Microblogging platform – pushing out content in 140 characters, including links to other sites and photos
@Handle - Your username on Twitter
Tweet – your post
Follow – you want that person’s tweets in your Twitter stream
#Hashtag – Tag content to make it easier to follow, without necessarily knowing all of the individuals. Great for events or campaigns
Mention – using someone’s @Handle in your tweet. The mention can be positive or otherwise. Mentioning does not mean they will read it.
Begin tweet with the @Handle, it is only visible by that person and everyone who follows both your accounts
Use @Handle within the Tweet, it is visible to all of your followers
DM – Direct Message – private messaging, only visible between you
RT – Retweet is sharing content. You can modify or RT as is
Abtech Partnership
Twitter Profile ChangesTwitter Profile Changes
April – May 2014 Twitter profile becomes more social
Larger profile photo (think Facebook)
More customisation for your header
New Features
Best Tweets – your tweets with more ‘engagement’ will be displayed in larger text
Pinned Tweets – Pin a tweet to the top of your page to highlight your best features
Filtered Tweets – Choose the type of timeline view
Tweets
Tweets with photos/videos
Tweets and replies
Abtech Partnership
Tells A Nice StoryTells A Nice Story
Abtech Partnership
Recruit On Twitter – Tweeting Your JobsRecruit On Twitter – Tweeting Your Jobs
Promote your employer brand as a reason for candidates to follow your jobs feed
Link to activities or individuals in the business
Engage with your followers – not just about the jobs
Involve your employees in the conversations
Always have links back to the job description on the career site
Make the tweet more ‘findable’ by adding Hashtags
#jobs, #graduatejobs, #casinojobs #London, #Manchester, #keyskills
Schedule tweets in advance
Buffer (https://bufferapp.com/) is a Chrome extension
Schedule up to 10 posts a day at time of your choosing
Provides metrics on number of clicks
Abtech Partnership
Recruiting on Twitter – Finding CandidatesRecruiting on Twitter – Finding Candidates
Searching is conducted in the 160 characters in the Bio, not tweets
Location is a free text field so may not be accurate
Twitter’s own search box is weak
Results are not sortable nor can you filter them
Therefore, use a 3rd party tool like Followerwonk (http://followerwonk.com/)
Able to search all active users
Provides analytics of searches and Hashtags
Review and compare your followers
Search bios using keywords and location
Sort by tweets, followers, age of tweets
Abtech Partnership
Recruiting on Twitter – Contacting CandidatesRecruiting on Twitter – Contacting Candidates
Personalisation of the message – read their tweet and use relevant info
Get to the point (you have to with 140 characters)
Follow their style of writing
5 Golden Rules
Tweet first, follow them second
Begin tweet with their @Handle – keeps it between you both
Personalise your tweets from information from their tweets
Copy their style – if they txt spk, then u shld
Make sure your Twitter profile is complete and engaging – they will check you out
Abtech Partnership
TWITTER ANALYTICSTWITTER ANALYTICS
Abtech Partnership
FOLLOWERWONKFOLLOWERWONK
Abtech Partnership
Abtech Partnership
When Are My Followers Active?When Are My Followers Active?
Abtech Partnership
My Active HoursMy Active Hours
Abtech Partnership
What Describes My Followers Best?What Describes My Followers Best?
Abtech Partnership
Google+Google+
Abtech Partnership
The Google InfrastructureThe Google Infrastructure
Google is the largest search engine
Google has the biggest free email platform with Gmail
Google owns the 2nd largest search platform – YouTube
Google owns a leading blogging platform – Blogger.com
Google offers 15GB free cloud storage (Google Drive)
Google offers a free suite of applications – Google Docs
Google owns Picasa – mainstream photo sharing site
Google+ is now the 3rd largest social network with 200 million+ active users
Google+ Hangouts is fast growing video communication platform
AND Google has integrated all of these platforms
Abtech Partnership
Why Use Google+ For Recruiting?Why Use Google+ For Recruiting?
Candidate Sourcing - Size of network – over 1 billion registered users
Engagement – commenting Google+1 (likes), blogging and YouTube
Easy to contact – will send a message from Google+ to their Gmail account, even if you don’t have it
Good for content marketing
Increases organic SEO results
Excellent community functions
Use Circles to create Talent Pools/Pipelines (and the candidate does not know until you get in touch)
Google+ Hangouts
Video Hangouts for one to one, one to many conversations, i.e. interviews
Hangouts on air – Up to 10 people live seated in the broadcast
Excellent on Mobile
Abtech Partnership
Getting ReadyGetting Ready
Be sure you are in Google Places
Set up your Google+ page – about 3 minutes
Create a great Google+ profile
Google loves content, keywords, relevance, photos
Tagline (elevator pitch), Introduction
Links to websites, other social sites
Post a Google+ company page badge, button or link on your website
Promote your presence via all your networks
Link to content you produce on other sites
Abtech Partnership
Getting Ready Getting Ready
Building Talent Pools, a.k.a Circles
Create circles by talent, industry, location and add people with a simple click
Candidate Sourcing
Search for People using keywords
Search by Communities and their Members list
Use ‘normal’ Boolean X-Ray (Site:plus.google.com “keyword” keyword” searches in Google
Deliver and share specific content to your circles
Not just about jobs
Shared content also goes via email, so do not become a spammer
Abtech Partnership
Getting Ready Getting Ready
Use Hangouts as a video platform
One to one for interviews
Broadcast and share your knowledge
See our Hangout on Google+
Join Google+ Communities
Use some tools to help you manage the pages
Hootsuite (also for managing your Twitter streams)
Circlecount – understanding content in Circles
AllMyPlus – comprehensive analytics tools
Abtech Partnership
Enjoy The JourneyEnjoy The Journey
Abtech Partnership
THANK YOU!! THANK YOU!!
Any Questions?Any Questions?
Abtech Partnership
Contact Me At Any TimeContact Me At Any Time
Contact Information:
Tel: +44 (0)7971 864620
Twitter:
@alanwhitford
@rceuro
Sites:
www.abtechpartnership.com
www.rceuro.com
