Rlc Communication Presentation Final
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Transcript of Rlc Communication Presentation Final
www.nsbe.org/region4
National Society of Black Engineers
The Communications Zone Functional
Region IV SecretaryDorian [email protected] IV Telecommunications ChairJeremy [email protected] IV Publications/ Public Relations ChairLota [email protected]
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Contents
Structure and Contacts1
Roles and Responsibilities2
Chapter Expectations3
Policies and Guidelines4
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Communications ZoneStructure and Contacts
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
RegionalPublications Chair
Chapter Publications
Chairs
Regional Public Relations Chair
Chapter Public Relations
Chairs
Regional Communications/Telecommunications Chair
Chapter Telecommunications
Chairs
Chapter Secretaries
National Communications Chair/
AE Telecommunications Chair
National (AE) Secretary & National (AE) Communications Zone Leader
National (AE) Public RelationsChair
National (AE) Publications Chair
Regional Secretary &Regional Comm Zone Leader
Communications Zone Structure
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Contacts
National Communications Zone Laura Jenkins
National Secretary [email protected]
National Public Relations Chairperson (OPEN) [email protected]
National Publications Chairperson (OPEN) [email protected]
Ninrat Datiri National Telecommunications Chairperson [email protected]
Christipher Jenkins National Communications Chairperson [email protected]
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Contacts (Cont.)
Regional Communications Zone Dorian Shepherd
Region IV Secretary [email protected]
Jeremy Tillman Region IV Telecommunications Chair [email protected]
Lota Ilogu Region IV Publications/Public Relations Chair [email protected]
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Communications ZoneREB Roles and Responsibilities
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Chair of Communications Zone Submit monthly reports – include entire zone Participate in scheduled conference calls Record meeting and conference call minutes -
distribute in a timely fashion Record and distribute action items Maintains communication guidelines Documentation creation, distribution and
archiving
Roles & Responsibilities
Secretary
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Roles & Responsibilities
Responsible for all regional publications Evaluate, approve, and finalize the general
content of the Chapter newsletter Develops flyers, newsletters, etc. to keep
members and other stakeholders informed Supply Chapter updates to National
Publications – The Alumni Arsenal, Career Engineer, The Bridge, and NSBE Magazine
Evaluate publication alternatives Maintain regional publication contacts
Publications Chair
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Prepare and submit articles affecting the public image and branding of NSBE to outside publications
Develop and distribute press releases Develop and maintain a list of PR contacts
(local newspapers, magazine, etc.) Design and distribute brochures containing
information about NSBE Identify other black engineering
student/professional organizations for the purpose of collaboration and/or support
Public Relations Chair
Roles & Responsibilities
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Roles & Responsibilities
Design, develop, and maintain regional websites
Assist Chapter Telecommunications Chairs with regional websites
Improve electronic communications throughout the region
Telecommunications Chair
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Chapter Officer Expectations
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Secretary
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Secretary Duties from the By-laws
Record and report minutes/action items of ALL Chapter meetings and other Chapter business
Keep and maintain updated files of Chapter correspondence and be responsible for submitting old files to [me]
Revise and maintain Chapter By-laws and submit changes as they are proposed
Preside over the Communications Zone Produce an official transition report at the close
of the term of office
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Other Secretary Duties
Record attendance at all Chapter meetings Proofread Chapter magazines and web content Develop a Strategic Plan Prepare and submit monthly reports Vote Distribute NSBE related e-mails to your chapter Participate in conference calls
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Minutes/Action Items Protocol
Executive Board Meetings Record Call to order Date Roll Call-Attendance Summary Action Items Distribute the Minutes in a timely manner
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Telecommunications
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Develop/Maintain chapter website Participate in Conference Calls Serve as Chapter Technician
Responsibilities
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Chapter Website
Abide by NSBE Website Guidelines NSBE Logo Regional and National Links Additional Guidelines
Keep sponsors and peers up to date Before and After Event updates Pictures and Media preferred
Be professional Color Scheme Proofreading Content
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Chapter Technician
Make sure that A/V system is working properly for meetings
Try to promote the use of new technologies to make NSBE and student life more efficient
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Publications/Public Relations
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Chapter Responsibilities
Duties as outlined in Chapter Constitution and By-laws
Generate good publicity for your chapter Submitting Press Releases
School Newspaper Local Newspaper
Participate in conference calls
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Publication: NSBE Circuit
Region IV Newsletter: The Circuit Released once a month (1st of each month)
Monthly Themes
July – SCC December – Holiday/Christmas
August – RLC January – Back to School
September – Back to School
February – Black History
October – FRC March – National Convention
November – FRC April – Last Issue/Transition
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Publication: NSBE Circuit
Newsletter content Scholarships Corporate Connection Member of the Month Comic Relief Articles (NEEDED from You!!)
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Graphic Design
Important Software Adobe Photoshop Microsoft Publisher Microsoft Word Web media:
• Dreamweaver or some other web authoring WYSIWYG
Photo editing software Macromedia Flash or another animation program
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
PR Media Breakdown
Christipher JenkinsNational Comm. Chair
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
How to Write a Press Release
Public Relations: Two-way communication between an organization and its public to
create a positive image.
To Inform!
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
How to Write a Press Release
HEADLINE Subhead
Dateline—First Paragraph (5Ws)Second Paragraph—Supports the first with additional detailThird Paragraph—Typically includes a quote Fourth Paragraph—Includes additional info, but watch outFinal Paragraph—Boilerplate information
For Immediate Release For more information: Regional Contact 703-549-2207
public [email protected]
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
How to Write a Press Release
Clear sentence structure– Short paragraphs– Proper grammar– Simple words– Active voice– Associated Press Style
A SECOND SET OF EYES IS KEY
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Public Service Announcement
Public Service Announcements
• Spot announcements
• “as-recorded” spots Standard length
• 10 seconds, or about 25 words
• 20 seconds, or about 45 words
• 30 seconds, or about 65 words
• 60 seconds, or about 125 words (not as common)
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Strategic Planning: Chapter Focus
Primary Press Release Focus (2008-2009) A Walk For Education Fall Regional Conference Signature Programs from National Programs Zone NSBE Day (if applicable) Chapter Events
• Volunteer service, Quiz Bowl, anything that promotes your chapter!!! BE CREATIVE!!!!!
Press Release Medium School Newspaper (PRIMARY FOCUS) Local Newspaper (PRIMARY FOCUS)
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Action Item
Submit Contact Information What to submit: active email address Submit to: Regional Publications Chair Assigned To: All Chapter Publications Chairs Deadline: August 20, 2008
Obtain School and Local Newspaper Contact Information What to submit: Press contacts for college paper, local
news paper Submit to: Yourself, Regional Publications Chair Assigned To: All Chapter Publications Chairs Deadline: Sept 1, 2008
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Communication Policies, Guidelines
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
NSBE Logo and Nomenclature
Refer to the NSBE Acronyms List for NSBE acronyms
Use of acronyms Usage of “the Torch” Symbol should be used in all official
documents distributed to non-members The Torch should never be lonely!!!
National Society of Black Engineers
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Email Blast Policy
Regional Pertains to all emails sent by the Regional
Executive Boards to their respective Regional membership
All Regional email blasts must be sent using NSBE Online (NOL)
No more than 2 Regional emails can be sent out in a given week
Regional emails cannot be sent out on the 2nd and 4th Fridays of each month
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Templates Available
Meeting Minutes Website Press Release Flyer/ Brochure Correct logo Action Item
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference
Functional 2Strategic Planning
(Marketing Your Event)
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Agenda
Target Audience/Market
Key Messages
Market Penetration
Desired Outcomes
Timelines / Resources
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Target Audience/ Market
Who is your target audience/market?
Do you have more than one target audience/market?
Are there other stakeholders?
Are you reaching the community the event is in?
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Key Messages
What is the key message you want to get out for the event?
What is the key message you need to convey to each target audience/ market?
Are your messages germane?
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Market Penetration
What are the best medium(s) for communications with each of the targets? Websites Radio Text messages Virtual Communication (E-blasts, eNewsletter, etc.) Written Communication (magazines, newspaper) Visit businesses or institutions
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Market Penetration
What is the back-up method of communication for each target?
Prioritize target market/audiences for the most impact
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Desired Outcomes
Audience numbers Conference site capacity vs. reach of marketing plan
Audience location A half-day event is taking place in New York City How much do you focus on the Alaska vs New Jersey
market? Audience characteristics
Do you want young professionals at event• should postcard be a colorful cartoon?
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Timelines / Resources
What is your budget? Who is the contact on the NSBE side? Who needs to be contacted or coordinated with
outside of NSBE? How soon is information needed and who needs it? What needs to be drafted and by whom? What formats are acceptable? When do the messages need to be out?
National Society of Black Engineers ● Region IV Leadership Conference ● August 14-17, 2008
Execute
Develop the graphics
Deliver print ads
Distribute flyers
Update website
Visit schools and community centers
www.nsbe.org/region4
National Society of Black Engineers
August 16, 2008 Region IV Leadership Conference