RIWC_PARA_A008 Visit Scotland
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Transcript of RIWC_PARA_A008 Visit Scotland
#scotspirit
lone piper, Edinburgh military tattoo
Chris Mccoy MBE
Inclusive Tourism Team
ACCESSIBLE and Inclusive TOURISM
Accessible
Families
Older People
Disability
Inclusive
The Business Case
Access - to a broader and growing inclusive tourism market
Financial- Major Market Segment
Greater business appeal- customers talk to each other
Unlock the Potential in your Business
Building on the legacy created by the Commonwealth Games and other recent major events in Scotland by creating Accessible Tourism Destinations. This will include: Improving information provisionGetting the customer service right Encouraging partnership working to capitalise on the potential
of the Accessible Tourism market
Why are we doing This ?
http://www.bbc.co.uk/ouch/opinion/mining_the_disability_market.shtml
Unlocking ACCESSIBLE potential in a business
“The path for business is simple - do what you are best at. There is no need to become experts in accessibility. Engage this market as you would any other.”
“Disabled people and those with accessible requirements don't want 'special' products ... but they are hungry to be included in the mainstream consumer experience.”
Why can we be reluctant to address accessibility?
• Stereotypical view of accessibility / disability
• Lack of confidence• Fear• Cost to the business
£1.3BNSPENT ON TRIPS WHEREAT LEAST ONE MEMBEROF THE PARTY HAS ANIMPAIRMENT
DAY TRIPS
DOMESTICOVERNIGHT
TRIPS
£504m
TOTAL SPEND
Accessible Tourism - value to Scotland's economy.
Value to Scotland's Economy
£822mSource GBTS / GBDVS 2015
Accessible Tourism - market share of total Volume, value and overnight stays
Contribution to domestic tourism
20%
55%
ALL
2009
2015
-4%
33%ALL
Source GBTS / GBDVS 2015
Overnight Trips - Volume
Day Visits - Volume
Overnight Trips - Value
Day Visits - Value
Rest of Market overnight Stay Average - Days
Overnight Stay Average - Days
Accessible visitor breakdown
Source GBTS / GBDVS 2015
Some interesting facts
Series3; 100%
250%
710%
200%210%
500%
Some types of impairment recorded.Its not all about physical access
People with an impairment are often accompanied by carers, family or friends. This increases occupancy and brings in extra revenue
The “Grey” Poundaccounts for almost 50% of consumer spending
• Businesses need to change to attract the “grey pound”
• Number of over-65s in Britain is set to surge by 4.5 million by 2030.
• That represents £320billion of consumer spending, £100billion more than nine years earlier.
• The 'grey pound' has played a significant role in lifting Britain out of the recession. Source – SAGA
2012
Key results of a survey of disabled people and their friends and families:
The Euan’s Guide Access Survey, 2015
95% of respondents said that they try to find disabled access information prior to visiting a venue
67% agreed that provision of information is a way in which venues can improve their accessibility
73% had had a trip ruined by inaccurate accessibility information
86% said that they would return to venues that have good accessibility
84% had experienced misleading or inaccurate accessibility information on a venue’s website
77% agreed that staff training is a way in which venues can improve their accessibility
www.euansguide.com
We all fit into this box we now call Inclusive tourism!
Design for all Foundation
We all fit in somewhere at some point
See the Inclusive customer not just the disability
Customers talk to each other!
Good News travels fast ! – Bad news travels faster !!!
Win Win WinVisitors Businesses Destinations
With Accessible Tourism