Rivers Lodge - Take the Bait Report
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Transcript of Rivers Lodge - Take the Bait Report
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Campaign Report: March 25 – July 31 Client: Rivers Lodge Campaign: Take the Bait Date Prepared: August 7, 2014 Prepared By: A. Page
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• Increase Rivers Lodge online presence
• Generate trip bookings through online coupon
• Increase email database
• Increase Facebook Likes & Twitter Followers
Campaign Goals!Campaign Goals
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Creative!Creative
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Email Creative!Email Creative
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Social Creative!Social Creative
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Campaign Report!Campaign Statistics
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• 37,123 visitors (total response)
• 8,390 purl visitors (PURL response)
• 18,198 share (social response)
• 10,535 other (email/direct response)
• 5,596 Opt-ins 15.07%
• 1,789 Shares 31.97%
• 5,597 Coupons downloaded
Results Notes!Results Notes
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Google Audience (riverslodge.net)
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Google Results!
• 2,729 sessions"
• 16,398 page views"
• 21.9% new visitors"
• 6.01 pages / visit ""
Google Results
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Email Statistics
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Location
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Traffic Results
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Sharing Vehicles
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Facebook Likes (New: 726)
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Twitter Followers!New: 271!Facebook Likes (New: 271)
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Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 16,398 - $491.94 Website visit – 2,729 - $2,729.00 Time on site – n/a - $0.00 Email opens – 111,952 - $33,585.60 Email clicks – 12,378 - $12,378.00 Email opt in – 5,596 - $33,576.00 Social impression – 238,551 - $238.55 Social Twitter - 271 - $813.00 Social Facebook – 726 - $3,630.00 Total Value $87,442.09
Website views $0.03, visit $1.00, time on site 2 minutes $1.50 / Email - open $0.30, click $1.00, opt in $6.00 / Social -
impression $0.001, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1
Metrics
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