Rival IQ - Optimize your Hashtags
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Transcript of Rival IQ - Optimize your Hashtags
Optimize HashtagsUsing These 6 Tips
Hashtags = keywords prefaced by a #
Adding hashtags to your contentwill make itmore discoverableand help grow your audience.
Hashtag Basics
Used to group content together.
Popular promo-hashtags include
Create an event of your own4An event can be a contest or giveaway,an invitation to tour your business or have lunch.
1 Never insert a promo into a tragedy
As I am writing this, #Wheniwasis trending. Women are invitedto tweet their stories of sexism,sexual harassment and abuse.
Given the heartbreaking messagesfrom women who were sexuallyabused as young as 5 or 6, thistweet from a website that sellsworkout clothing is in bad taste.
Get 7 days freeSee how Rival IQ can help you make moreinformed decisions about your market.
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It’s time to learnhow to optimize hashtagsfor your business!
Hashtags are now mainstream.
2 Don’t go overboard
You have only 140 charactersto share your message.
it gets annoying.
Choose wisely1Think of clever ways to associate your servicewith something people naturally love to talk about.
For example
#stove would have reachedfewer people, even thoughit seems more fitting.
LG makes appliances.Their feed includes thispicture of a stove, taggedwith #recipes.
Industry events usually have lively hashtags.
Live blog/tweet events3
Joining in helps you connectwith industry leadersand interested onlookers.
Check out #SMMW16 to seehow social media pros keepit lively and fun.
If your focus is B2B,you might choose
Limit your hashtags, and useshort ones. Long hashtags arevery specific and users are notsearching for them.
#SMB
Keep it short
to broaden your audience.
2
and/or
#Marketing
Industry chats are a great wayto meet influencers.
Join a chat5
If you join a chat hosted bya competitor, you can connectwith their audience.
Chats are not the place fora sales pitch or self-promotion.Focus on sharing usefulinsight, and trust that if youleave an impression, peoplewill look into your business.
IFTTT has a lot ofoptionsfor hashtag actions.
Automate6
Automatically addhashtag users to a list
Cross-post hashtaggedmessages to othersocial channels
Follow other userson Snapchat
Much more…
Using the right hashtags in the right way
with a much larger following and grow your business.
can help you connect
Clicking ona hashtag
of other contentusing that hashtag
takes youto a feed
Keywords already associatedwith other companies, TV shows,movies, or celebrities won’tyield the results you expect.
3 Avoid used keywords
If your B2B company nameis Treanor, Walters & Dawsonmanufacturing, #TWD(The Walking Dead) isnot likely to connect youto your ideal customers.