Risk Communication a step forward to DRR
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Transcript of Risk Communication a step forward to DRR
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Dr. Qudsia HudaEHAWHO EMRO
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Main message
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Main message
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Get a SOCOSingle
OverarchingCommunication
Objective
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1. Focus on your area of concern
2. Identify one specific problem to address NOW
3. What is the change you want to see?
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Active Resisters
Blockers
Active Supporters
Champions
Passive Resisters
Avoiders
Passive Supporters
Silent Boosters
Ener
gy in
vest
ed
Common interest
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Communicating risk is risky!
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We don't all understand risk the same way
Experts: Decide what is risky based on analysis of the hazardPublic: Decides what is risky based on their values, emotions.
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Opportunity
for control
Risk Communication for PHEs
CRISIS
Preparation
Start of emergency
Response and Control Recovery
Evaluation
Assess Coordinate: committee Crisis and media plan Listening mechanisms Message development Training
Activate crisis plan Social mobilization Don’t forget: decision-makers &
health professionals Message Development
Evaluate strategy & plan Document & share lessons
learned Identify actions/plan better Use documents developed
as templates for future
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Risks that KILL people and risks that ALARM them are often completely different.
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Risk = Hazard + Outrage
Concept from Vicent Covello and Peter Sandman
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1. Precaution Advocacy2. Outrage Management3. Crises Communication4. Health Education and Stakeholder
Relations
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Outrage management
Precaution Advocacy
Crises Communication
Health Education;Stakeholder Relations
Out
rage
& F
ear
Hazard
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Precaution Advocacy
Out
rage
& F
ear
Hazard
Outrage them to your levels of concern so that they take action
Arouse emotionsRequired to prevent secondary crisisWATCH OUT!
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Outrage management
Out
rage
& F
ear
Hazard
Listen, acknowledge truthApologise for errorsShare control and credit"CALM DOWN…..respectfully"
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Health Education;Stakeholder relations
Out
rage
& F
ear
Hazard
Communications surveillanceIdentify and address outrage early on
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Crises Communication
Out
rage
& F
ear
Hazard
Explain what is happening, but do not over-reassure
Deal with emotionsGive something to doWE ARE ALL IN THIS TOGETHER
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National Security