Risk Adverse
-
Upload
jordan-julien -
Category
Business
-
view
1.505 -
download
7
description
Transcript of Risk Adverse
RISK ADVERSE The Story of Fear, Trust, and Innovation
By @thejordanrules
One particularly gloomy Monday morning, Jimmy awoke to find a BAT sitting at the foot of his bed.
Being a child of 8, Jimmy was understandably scared…
… and began to cry.
Although his parents immediately came into the room, and got rid of the bat, this incident was the SCARIEST event of Jimmy's early life.
Jimmy grew. He grew and Grew, and GREW. He grew until he was a man…
… and was exposed to more and MORE scary situations.
Ahh!
Burglars
Ahh!
Angry Parents
Ahh!
Heights
Ahh!
The Dark
Ahh!
… even vegetables
Ahh!
Eventually, Jimmy graduated college, and got a job at the local widget factory.
But Jimmy still remembered all the things he was scared of.
Jimmy needed to figure out a way to STOP being scared of everything.
I don’t want to be afraid!
JIMMY DECIDED TO FACE HIS FEARS
Jimmy got a security system to protect himself from burglars
Ha!
Jimmy had a long conversation with his parents and found they're not so scary
I Love You!
We Love You!
Jimmy went base jumping and realized heights are nothing to be afraid of
Ha!
Jimmy unplugged his nightlight and realized he can sleep soundly in the dark
Zzzzzzzzz
He even tried vegetables, and found he really didn't like them but… They weren't scary.
Ugh.
After quashing every fear he could think of, Jimmy realized there was something else that scared him...
I’m pre?y much fearless
SOMETHING BIG… so BIG he was scared he couldn't face it alone.
THE FEAR OF: DISSAPOINTING OTHERS
Jimmy belongs to several different communities
Family
Friends Work
Customers
City
In each community, Jimmy has worked hard to earn respect from his cohorts.
Jimmy realizes that everyday is lived in fear of disappointing certain members of his community.
The more he thinks about how engrained this fear is, he starts to think about how its affected his life.
Why does everyone have to approve?
He's stopped taking risks in order to stay safe.
and then progressed to avoiding unnecessary risks
Avoiding Dangerous Risks
Reve
nue
Time
and then progressed to avoiding unnecessary risks
Avoiding Dangerous Risks
Reve
nue
Time
Avoiding Unnecessary Risk
Until Jimmy was always playing it safe
Avoiding Dangerous Risks
Reve
nue
Time
Avoiding Unnecessary Risk
Always Playing It Safe
Jimmy realized that while focusing on the risk …
Risk
Option 1 Option 2 Option 3
He failed to consider the potential reward.
Risk
Option 1 Option 2 Option 3
Reward
Jimmy began to understand that his competition wasn’t having better
ideas…
… They were just calculating their risk tolerance differently.
He realized that his aversion to risk has infected more than just his business, but his personal life as well.
+
+
=
=
Risk
Risk
This realization initiated a cathartic change in Jimmy.
Jimmy started to approach things differently. He started to approach situations as though he didn't have anyone to disappoint.
This allowed Jimmy to explore possibilities the old Jimmy would
never have explored.
He picked up Indian food for his family … They loved it.
Family
He suggested a 6-prong widget at work - He was promoted.
Work
He started answering customer inquiries though Twitter - It was a huge success.
Customers Questions Answers
He held his first dinner party. - His friends had a blast.
Friends
He started a petition to reduce public transit fare, though federal subsidies. - His city was thrilled.
City
Of all the fears Jimmy faced…
…the fear of disappointing people might have been the
hardest to face…
…and the most rewarding when
conquered.
Take a page from Jimmy's book &…
don't let the fear of disappointing people
prevent you from achieving
unimaginable success.
You can start today by: • Consider all ideas, risky or not • Experiment and test ideas • Assume you don’t know everything • Assume everyone has something they
can teach you • Try something new every day • Talk to someone you wouldn’t normally
talk to.
For more ideas…
Read my blog: http://thejordanrules.posterous.com Or Follow me on Twitter: http://twitter.com/thejordanrules