BUSS45 Levels of Analysis

Make the Connections

Rising wages

and Income

Led to exponential

growth in Chinese middle class with

greater purchasing power

and disposable income

Subsequently, demand has

increased, with 20% of world’s luxury goods being sold in

China

Therefore with in-depth market

research, these customers can be

targeted successfully Opportunity

Do rapidly rising wages and incomes in China represent an opportunity or threat to businesses wanting to succeed in China?

Rising wages

and Income

Threat

Do rapidly rising wages and incomes in China represent an opportunity or threat to businesses wanting to succeed in China?

Targeting emerging markets

Major profit

growth

Is targeting emerging markets the best way to ensure major profit growth?

Targeting emerging markets

NOTMajor profit

growth

Is targeting emerging markets the best way to ensure major profit growth?

Employee Resistance

Biggest problem in

Change Management

Process

Is employee resistance the biggest problem for a process of change management?

Something other thanEmployee Resistance

Biggest problem in

Change Management

Process

Is employee resistance the biggest problem for a process of change management?

Organisational culture

Success in a changing

environment

Does organisational culture determine success in a rapidly changing external environment?

Something other than

Organisational culture

Success in a changing

environment

Does organisational culture determine success in a rapidly changing external environment?

Taking ethics into

consideration

Essential for

decision-making

nowadays

Is it essential for businesses to take ethics into consideration when making decisions nowadays?

Taking ethics into

consideration

Notessential

for decision-making

nowadays

Is it essential for businesses to take ethics into consideration when making decisions nowadays?

Strong Leadership

Essential for change in a

new environment

Is strong leadership essential for a business that needs to change in a new environment? Justify your view

Something other than

Strong leadership

Essential for change in a

new environment

Is strong leadership essential for a business that needs to change to a new environment? Justify your view

External environment

in the UK

Favourable for

business

Is the external environment in the UK favourable for businesses at the moment?

External environment

in the UK

Unfavourable for business

Is the external environment in the UK favourable for businesses at the moment?

Cautious business

Fall in market share

Will a cautious business inevitably suffer a fall in market share?

Cautious business

Increase in market share

Will a cautious business inevitably suffer a fall in market share?