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Transcript of Rise of the Business User: Enterprise IT and the effect of consumerization - MaRS Market Insights
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Rise of the Business User: Enterprise IT and the effect of consumerization
October 18, 2011
SaaSy Startups Eight Ontario-‐
based companies leading the move to
consumeriza:on.
www.marsdd.com/reports
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consumerization = trend for technology to emerge first in the consumer market and then spread into business organizations
Consumeriza,on of Enterprise IT Mobility
User Interfaces
Cloud
Social
Device Flexibility
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Evolution of the Workforce Paper-pushing wasn’t a ‘metaphor’
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Evolution of the Workforce Solved Issues of the Day
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But Times Change Canada’s Mobile Workforce 2010-2015
Non Office Based Mobile Worker
Office Based Mobile Worker Telecommuter
Home-‐Based Mobile Worker Non-‐Mobile Worker
2010 4,073,488 6,284,189 891,529 674,083 6,197,211
2015 4,637,242 7,327,975 1,330,228 788,175 5,449,833
-‐
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
34%
27%
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And People Use The Technology They Need Install Base by Handset in Canada
Smartphone
Feature Phone
-‐
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
2010 2011 2012 2013 2014 2015
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8
BYOD Is Coming to Canada Consumers Are Moving Faster Than Their Employers
Greater acceptance of corporate vs. employee devices iPad – Accepted in the enterprise as a business worthy device Playbook – Familiarity is driving evalua:on Android – Limited plans for support
Corporate Support Personal iPad 25% 22% iPhone 33% 25% Android Phone 16% 15% Android Tablet 8% 8% Blackberry 81% 38% Playbook 20% 16%
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9
0 10 20 30 40 50
IT being less controlling
IT helping to generate revenue
IT purchasing technology that drives business innova,on
IT staff being easy to work with
IT providing the latest/up-‐to-‐date technology
IT being a leader in business process planning
IT being immediately responsive to business change
IT allows employees to focus on their job
IT's budget size aligning with value business gets
Line of Business
IT
IT & Business Speak Different Languages
Which of the following would improve IT’s performance at your organiza:on?
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$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
2008 2009 2010 2011 2012 2013 2014 2015
SoPw
are Spen
ding (C
$M)
Cloud Tradi:onal So`ware
Cloud So`ware 2008-‐2015 CAGR
of 23.3%
Tradi:onal So`ware
2008-‐2015 CAGR of 3.3%
Emergence of Enterprise Cloud
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Consumer Social Networking Meets Enterprise Reality: The New World
consumer social principles + business culture and process
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Social Business Canadian Corporate Adoption Trends
Mainstream
Markets
Late
Market Early Markets
The Chasm
Gamifica,on 7%
Adapted from Geoffrey Moore’s Crossing The Chasm N = 300
Public Social Networking Sites 45%
Blogs 30%
Private Social Networks 21%
Crowdsourcing 13%
Discussion Forum 31% Micro-‐Blogging 32%
Private Microblog 13%
Social Bookmarking 16%
Wiki 23%
Geosocial Networking 12%
15M Active
9M Daily
Salesforce Buys Radian6 for $326 Million
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Legacy Is Less of a Burden To Consumers
Music
Communica:on
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Changing Upgrades: From Middleware to App Stores
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Changing and Upgrading: Personal Upgrades Are Getting Easier
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Everyone Wants More Innovation
74% 26%
59% 41%
Actual Spend
Ideal State
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Opportunity for Emerging Vendors
§ Pursue the “Departmental spend” in an IT-‐friendly manner § Find your niche. Find your champion. Solve that problem. § But demonstrate enterprise-‐grade security, require minimal training, support or integra:on
§ Think Mobile First.
§ Stand On the Shoulders Of Others.
§ Connect with people § Socially § Aesthe:cally
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Opportunity for IT
§ Use CoE & BYOD to end the IT / Business solitudes § Start suppor:ng BYOD now – and prepare for BYOApp § Integrate Private & Public Clouds into Enterprise Architecture
§ Benchmark against exis:ng compe::on (outsourcers) and new compe::on (cloud) for metrics that maDer (e.g. :me)
§ Go beyond saying “No” (e.g. security, integra:on, cost) into “Here’s How” we can meet the goal together § Allow BYOD to rethink device support policies § Embrace Social Business Networks in Systems of Record
Rise of the Business User Enterprise IT and the Effect of Consumerization
David Priemer October 18. 2011
The initial challenge
Help people get the feedback they need to develop personally and professionally,
and deliver business results.
The enemy: Annual performance reviews
A bottom-up problem
75%!
60%!
People hate performance reviews *Bersin Associate Research
People want to hear from their managers on a daily basis *Robert Half Interna:onal & Yahoo Hotjobs Survey
A new approach to performance
Everyone does it together
Integrates into work life
People actually want to do it.
Enterprise evolution
Barriers to enterprise adoption
Barrier #1
Inertia. Companies do what they’ve always done.
Barrier #2
Awareness. Companies don’t know other options exists.
Barrier #3
Fear. Unwilling to optimize for lack of control.
3 Tips to removing barriers
Tip #1
Generate. Remarkable content.
Tip #2
Iterate. Listen and improve quickly.
Tip #3
Focus. On your target customer.
T4G The Intelligent Applica:on of TechnologyTM
Consumeriza:on of IT
Opportuni:es and Challenges
T4G The Intelligent Applica:on of TechnologyTM
T4G The Intelligent Applica:on of TechnologyTM
1970 2011
T4G The Intelligent Applica:on of TechnologyTM
BYOD usage within the Enterprise.
T4G The Intelligent Applica:on of TechnologyTM
T4G The Intelligent Applica:on of TechnologyTM
VS
T4G The Intelligent Applica:on of TechnologyTM
BYOD Applica:on Profile
T4G The Intelligent Applica:on of TechnologyTM
T4G The Intelligent Applica:on of TechnologyTM
Security Manageability
Support Compliance
Interoperability
Data Loss Reliability