Rise of the Bots
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Transcript of Rise of the Bots
Who Am I & What Is Dexter?
Daniel Ilkovich CEO & Founder
@danielilkovich
Dexter is the simplest way to build, launch, and host chatbots and automated messaging solutions without writing a single line of code.
rundexter.com
What’s a bot?
1950
Alan Turing Can machines think?
1966
ELIZAA bot psychotherapist
2000
SmarterChildAOL Instant Messenger
TODAY
“Everything old is new again… kind of”
Bots By The Numbers3bn MAU
2.5bn MAU
*via Business Insider
Usage of messaging apps has surpassed that of social networks
065.5% of smartphone users download
apps/month
Key Use Cases* Information Retrieval &
Customer Service
* Marketing
* Transactions
* Content Publishing & Advertising
Bots: EconomicsCharge your users directly, just like in an app. utilize the payment methods and credit cards your users already have on file in messaging apps.
Charge your advertisers too. They’ll love you: 49% of millennial* smartphone users use messaging apps.
Reengage Your Customers Take advantage of a relatively clean notification screen.
*millennials = age 18–29; via Pew Research Center
Bots > Apps?They accomplish the same functionality and share similar interaction & economic paradigm and more:
* Highly engaged, young audience * Reach your audience where they already are * Bots are simpler to build * Bots are the ultimate deep link
Key Takeaways* As NLP / AI continues to improve the bot
ecosystem will continue to expand * They’re only good for SOME problems, but for
those problems they’re REALLY good * Writers have a shiny new role * Distribution is a problem
Built on Dexter.Dad Joke Bot: Father’s day marketing campaign that has told 1mm dad jokes and counting.
Botline Bling: Onion writer’s parody Drake bot ("BOTLINE" to 630-755-6641)
BFF Trump: political bot telling you the Donald’s most egregious sayings (https://m.me/bfftrump)