Rise Of The Aware

Miika Puputti, Creative Director / @miikap

Using data to create new digital experiences

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There is more data around us than ever before

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We upload Terabytes of data to the web every day

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This mass data is key in creating more engaging

digital experiences

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“Creativity is just connecting things.” - Steve Jobs

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The new innovations are just combinations of this data in new

and relevant ways

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Weather

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Weather is a big factor in our lives and now weather data can bring new relevance to digital

experiences

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A mobile ad that finds the best weather for a top down

test-drive of the new Audi A3 Cabriolet

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Your location

Audi –The Perfect Day

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Smart combination of data and phone sensors create a more

engaging experience

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Weather data can also be used to drive sales to same day delivery

in online stores

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Your location

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Location data has been around for a while, but now GPS data and beacons is been used to

create something that fits the context of your exact location

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Museums & stores are experimenting with iBeacons to

interact and connect with mobile users on-site

17 http://www.computerworld.com/article/2489003/enterprise-applications/adobe-simplifies-app-advertising--

integrates-marketing-cloud-with-ibeacons.html

A report from Adobe said that more than 50 percent of mobile

marketers are using iBeacon technology or plan to do so

within the next year

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Using Bluetooth, the iBeacon triggers an interaction with the

users mobile device, giving a chance to create hyper-local

experiences

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You need to be careful with the frequency of interactions, one

push notification too many will make consumers delete your

iBeacon app

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Your health data

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The idea of the quantified self has been around for some time with many apps and wearable devices

record workouts, sleeping patterns and eating habits etc.

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Nike+

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Nike+ Kinect

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Fitbit

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Converting health data into a meaningful service is all about

the ecosystem and how versatile the hardware is

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Wearables can store your health data and in the future that data could be synced to your doctor

securely by the health apps

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Your actions

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The actions we take before, during and after using digital

services, can be tracked and the data can be used to create a more personal experience next time we

use them

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Amazon has a predictive algorithm that will be employed to ship products, based on the

data collected from the customers even before they place the order

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Combine and

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Thank you Miika Puputti, Creative Director

Twitter: @miikap