RISE Austin: Social Media Measurement
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Welcome to RISE WEEK 2012 Social Media Measurement Achieving Business Successes Through Social Strategy Hosted by: Kristen Sussman President & Founder, Social Distillery @KrisSuss #RISEAustin12
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This Relationship and Information Series for Entrepreneurs session reviews common objectives, strategies and tactics for social media marketing. Learn how to effectively utilize social media channels to enhance your marketing and meet business goals.
Transcript of RISE Austin: Social Media Measurement
Welcome to
RISE WEEK 2012Social Media Measurement
Achieving Business Successes Through Social Strategy
Hosted by: Kristen SussmanPresident & Founder, Social Distillery
@KrisSuss#RISEAustin12
Agenda
• What’s New in Social Media• Social strategy• 7 business objectives of Social• Measurement & Ongoing Analysis• Tools to help you get there
What’s new in Social Media
Facebook Timeline for Brands
Timeline UpdatesPinning a Post
Interesting FactFacebook Timeline
“When they were first developing Timeline at Facebook, they wanted pages, to be more like a book and to tell a story. Early designs featured pages like a book”
Timeline UpdatesMilestones
Facebook Timeline for Brands
Two Peas in a Pod
Social Media & The Entrepreneur
How ‘influencers’ on social media are being rewarded
“(With) easy to use publishing tools like blogging, Facebook & Twitter, everybody can publish, everybody can influence” – Mark Schaefer, named one of top 50 SM influencers by Forbes
Social Media & The Entrepreneur
Influence coming to life
Social StrategyStrategyGoal/Objective > Strategy > Implementation
7 business objectives of Social
• Brand Awareness• Inbound Marketing• Community Building• Sales• Reputation/Crisis Management• Customer Service• Market Research
Applying Strategy
Objective: Brand Awareness
Strategies to achieve objective:Content MarketingCorporate Communications
Build influenceBuild communityIncrease brand reachDrive trafficProactively activate engagement
Strategy: Content Marketing
Sharing industry knowledge to build influence
Additional voiceBrand positioningIncrease brand reachDrive trafficIncrease visibilityProactively, activate engagement
Strategy: Corporate Communications
Activate social presence in order to maximize reach
Key Performance Indicators
#1 Engagement: Click, share, retweet, mention, comment, like
#3 Activity: Number of pieces of content published
#2 Reach: Number of impressions & potential reach of your message
MeasurementTools & technologies to aid in ongoing analysis
Paid:• Spredfast SMMS
Free:• Google Analytics:
Referral traffic• Hootsuite: clicks• Crowdbooster
Social StrategyAbout usSocial DistillerySocial Media Marketing
Agency
Founded April 2011
Texas AdGrads
HQ in Austin, TX
5 employees
RISE Specialty Membership Groups In addition to our global online memberships, RISE supports specialty membership
groups by coordinating meetings and speaker events, creating opportunities for members to connect and share ideas throughout the year. These help entrepreneurs capitalize on opportunities and combat those common feelings of isolation that accompany life at the top!
The four RISE Specialty Groups that are currently active in Austin include:
RISE: WomenRISE: Social Entrepreneurs
RISE: L/G EntrepreneursRISE: Multi-Cultural Entrepreneurs
For more information on membership and the specialty groups, please contact Interim Executive Director Claire England at [email protected].
COMMUNITY SUPPORT
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Please support your local entrepreneurs and help us to keep this conference free.
RISE Global is a non-profit organization, and your contributions help us continue delivering the value of a high-dollar conference with an unbeatable price tag.
Please donate at www.riseglobal.org/donate
Be sure to check out our other sessions and special eventsduring RISE Week 2012 at www.riseglobal.org/austin!
The mission of RISE is to inspire and empower entrepreneurs at all stages.
