Many can Quarrel, Fewer can Argue

Rik Teuben,The Netherlands

Facts

Effective Reasoning Method The 3 layer model in Testfactor®

Layer 1: Stakeholder modelling

Why Stakeholder Modelling

Politics = stakeholder management Early Insight influencers Recognise communication potential and - problem

areas Determine information and communication

dependencies Optimise communication flow Address and interpret external relationships

3-step stakeholder modelling?

Step 1: Set up Stakeholder List

Ranking Stakeholder Iso-9126 Acceptance criteria Primary contact

1 sponsor n.a. As specs, price & date G. Bernstein

2 End user Functionality Recoverability

As specsFits in business processEtc.

R. Marshall

3 Client(beta testers)

FunctionalityReliability

Documentation ‘up to date’, Up time 98%

D. Elliot

4 Etc.

Stakeholder grouping by Roles

Stakeholder grouping by influence

Step 2: Set up stakeholder matrix

Step 3: Set up stakeholder atlasHELPER

BARRICADE

PILAR FLAG

stakeholder 1

stakeholder 2stakeholder 4

Stakeholder 5

stakeholder 6

stakeholder 3

= friendly

= critical

= hostile

Relation type

Layer 2: Argument Optimising

Why Argument Optimising?

• Distinguish manipulation from arguing • Recoginition of valid arguments• Attack and defense techniques• Create the right conditions• Helps to reach your test goals • Helps others to allign to your goals

The right conditions

• Interaction• Uncertain outcome• Supporting material and examples • Mutual respect• Guts (you can loose the debate)

Arguing <> Manipulation

Arguing Manipulation

About content About emotion

The best wins The most powerfull wins (sanctions)

Reflective, considerations Appeals to fear

Ethical Non ethical

Natural process in debate Artificial process in debate

Sustainability is the goal Short term effect is the goal

When a debate gets characteristics of manipulation, push the conversation gently and businesslike to argue characteristics. Avoid the emotinal trap!

Layer 3: Connected Communication

Marshall Rosenberg

Make the choice

ClearCooperativeCommitted

RancorResistance

Distance oneself

Communication

connecting disconnecting

DifferencesConnecting communication Disconnecting communication

Based on facts Demanding, punishing, comparing, accusing, praising, sceptical

Aims at results Reactive, defensive, dependent

Concentrates on intention Fixated on the perspective of the testers

Places Requests

Connected Communication

Effective Reasoning Method: Observed Benefits

rteuben@vxcompany.com

http://www.linkedin.com/in/rteuben

http://www.vxcompany.com\testfactor (dutch)

Twitter: Rteuben (hashtag = #testfactor)

+31 6 52 59 71 78

Rik TeubenTestfactor®

Effective Reasoning& Communication Method

Layer 1: Stakeholder modellingLayer 2: Argument optimising

Layer 3: Connected communication