Rijuta RichiAssistant Manager, Marketing, NIIT LTd., Gurgaon, Haryana

Ahmedabad, Gujarat - Email me on Indeed: indeed.com/r/Rijuta-Richi/9764445918b48017

WORK EXPERIENCE

Assistant Manager, MarketingNIIT LTd - Gurgaon, Haryana - March 2014 to Present

ResponsibilitiesMy responsibility includes:(1) Managing the Digital Marketing as well as Offline Marketing for School Learning division of NIIT Ltd.(2) Working in close sync with our Digital Agency, Pinstorm, for Digital Marketing Strategy(3) Working in close Sync with our Creative Agency, Contract India for our offline Marketing Initiatives as wellas various Marketing Collaterals as well as communication (Internal as well as external)(4) Working in close sync with our Media Buying Agency, Mindshare and managing them on a day to day basis(5) Use brand positioning platform to generate focused & differentiated communication leading to awareness. (6) Interact and manage creative & various agencies for program ideation and implementation(7) Use market and consumer insights for creative development & execute marketing programs withmeasurable. Support Sales in achieving its business results by generating well qualified leads(8) Interact and manage vendors for development of marketing collaterals with sound knowledge of processesinvolved in development of collaterals/ merchandise(9) Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic marketplace and subsequently adapt plans. (10) Conduct Qualitative and quantitative analysis data generated from internal and external sources fordecision making process on a regular basis.(11) Responsible for internal marketing communication, sales incentive program communication & design,managing intra departmental dependencies and requirements.(12) Create and manage a marketing calendar in unison with field marketing. Manage and report budgets/expense.

ACCOUNT COORDINATOR TECH, TELE, CPG for YOU TUBEGOOGLE INDIA - Gurgaon, Haryana - May 2013 to March 2014

ResponsibilitiesMy responsibility included:(1) Execution and Planning of Digital Marketing Campaigns on You Tube platform along with providing strategicSolutions to the Client/ Media Agency for three industries, namely: Technology, Telecom and ConsumerPackaged Goods(2) Give comprehensive understanding to clients/ Agency overarching marketing objectives and how digitalmarketing fits/complements their marketing goals(3) Setting up campaigns for different Brands/ Clients/ Media Agency that has to go live on You Tube Platform(4) Act as the primary media expert for assigned clients and client service team/ Agency, including planningof media for 3 industries - Technology, Telecom and Consumer Packaged Goods(5) Contribute to Media Strategy Development on other client's/ Agency requirements(6) Provide marketing expertise, including online and offline strategy development to the assigned clients/agency(7) Perform campaign analysis directly relevant to optimization and/or planning and buying decisions(8) Manage relationship with Clients and Media Contact

http://www.indeed.com/r/Rijuta-Richi/9764445918b48017?sid=rex-download&kw=download-top&co=IN

(9) Complete execution of the campaigns along with its optimization(10) Analysis and post evaluation of marketing campaigns for the client(11) Review, analyze and evaluate campaign reports with You Tube Media Manager before sending it toClients/ Agency(12) Escalation of any issues/ lag regarding delivery of campaign to clients/ Media Agency(13) Working with esteemed agencies like Omnicom group, Starcom, Mediacom, Mindshare, Resultrix, Ogilvy,Cheil, Interactive Avenues, Havas for clients like, HUL, P&G, Lenovo, Idea, Nestle, Samsung, Aircel, Vodafone,Airtel, Nokia, Micromax, ITC, Idea, Marico, Pepsi, GSK, Redbull, Cadbury, Johnson & Johnson, etc.

ASSISTANT MANAGER MARKETINGGROUP CONCORDE, GURGAON - Gurgaon, Haryana - April 2011 to March 2013

ResponsibilitiesGroup Concorde is an Airline Cargo Company and works as a GSA (General Sales Agent) for many big Airlineslike Air China, China Airlines, Malaysian Airlines, Turkish Airlines. They have launched their new companyRED EXPRESS and I was responsible for entire marketing of that Project. My responsibility included:

(1) Preparing Marketing Budget for different Quarters of the year for the mega project RED Express, whichwas launched on December 1 2013(2) Website Management, Content Development and Execution of the new project RED Express(3) Media Planning for the Organization and selecting the right Media mix for promoting the Brand (4) Developing and implementing the Companys Social Media Strategy and Coordinating with the stakeholdersacross the Company to ensure its effectiveness(5) Encouraging adoption of relevant Social Media techniques into the Corporate Culture and into all of theCompanys Products and Services(6) Managing Social Media Campaigns and day-to-day activities including writing content/ editorials,Promotions, etc.(7) Monitoring trends in Social Media tools and trends(8) Making Video Tutorials for our Internal Employees on all the Marketing Activities being taken up by theCompany so that everybody is in sync with the same.(9) Adoption of SEO, PPC, for the Company Website and thus increase the ranking on the Web in coordinationwith SEO Team(10) Coordination with different Vendors for providing us with Marketing Solutions whenever required(11) Maintaining the E-Blog both within the Company and on the Website(12) Writing content for advertisements.(13) Planning ATL/ BTL Activities for the Organization(14) Attending various conferences and Exhibitions and taking cues for the Product Development(15) Enhancing brand visibility and strengthening brand positioning along with developing strategy, maintainingconsistency in communication and successfully implementing marketing campaigns across online and offlinemedia.(16) Working on sales promotional and Communication tools to ensure that the brand is salient at all pointsin time in the consumers mind.(17) Prepared an entire book on Ethics, Company Culture and Values(18) Response Management with IT Department for the proper execution of the deliverables(19) Managing Creatives for the Company(20) Implementing the CULTURE OF LEAN all over the organization, as a LEAN SIX SIGMA - GREEN BELTCERTIFIED(21) Helping the organization in mapping their Current Processes and give them suitable solutions to curbdown the wastage

Senior Associate - Corporate Affairs

Ashok Inlead School of Hospitality - Gurgaon, Haryana - May 2010 to April 2011

ResponsibilitiesAshok Inlead School of Hospitality is an educational institution offering programmes on Sectoral Specializationin Business Administration, Events & Media Management & Hospitality Management. My responsibilityincluded(1) Handling entire Marketing for the Institution(2) Taking care of all kinds of advertisements Print, Electronic, Online.(3) Relationship building and PR with other colleges.(4) Organizing Presentations in other colleges as a part of Brand Building.(5) Bringing in education portals and maintaining their contracts.(6) Responsibility of all kinds of ATL/ BTL Activities(7) Coordinating with the SEO personnel by keeping the keywords updated(8) Maintaining Corporate and Public Relations(9) Organizing events for the organization for a proper Brand Visibility in the Market(10) Writing content for advertisements.

EDUCATION

MBA in Marketing and Human ResourceBirla Institute of technology - Noida, Uttar PradeshMay 2008 to May 2010

Bachelors in Hospitality and Hotel AdministrationInstitute of Hotel Management - Ahmedabad, GujaratJuly 2005 to May 2008

HSCHigher Secondary School2005

CBSEJ.H. Ambani School - Mumbai, MaharashtraMay 2002 to April 2003

AWARDS

GREEN BELT - LEAN SIX SIGMAMay 2011Professionally, a GREEN BELT CERTIFIED in LEAN SIX SIGMA. Best performer in the LEAN SIX SIGMA GREEN BELT CERTIFICATION

ADDITIONAL INFORMATION

Internship:The Gateway Hotel Ummed, Ahmedabad 2 Months Internship [May09 July09]

6 months Training at Hyatt Regency, Mumbai in the year 2006 [May06 Nov06]

Ashok Inlead School of Hospitality, Gurgaon 3 Months On Job Training [May10 Aug10]