Rihanna star construction analysis

9
Rihanna

description

 

Transcript of Rihanna star construction analysis

Page 1: Rihanna star construction analysis

Rihanna

Page 2: Rihanna star construction analysis

First started out in 2005 with Def Jam, with her first debut album being Music of the sun featuring her hit single ‘Pon de Replay’. The genre of her music has changed her videos, lyrics and even her sound. Recently she has gone to her culture and singing more reggae like in her recent single, ‘man down’. Her voice has always had an edge to it, but you can definitely see the change within the two videos.Pon de replay - http://www.youtube.com/watch?v=oEauWw9ZGrA&ob=av2e

Man down - http://www.youtube.com/watch?v=sEhy-RXkNo0

Page 3: Rihanna star construction analysis

Rihanna’s Image

Within her first singles she is seen as laid back, girly and innocent; wearing baggy jeans, more plain tops, trainers and simple dresses, her hair was long and natural along with her makeup. She did show off her figure in her music videos but this wasn’t seen as trying to be sexy or glamorous. As the years went by she continued to change her image and look by ditching the trainers for classy shoes and heels, flattering dresses, her hair changed a lot, length and colour, and recently become more of a ‘diva’ as such, adjusting to celebrity life, wanting her privacy along with the stories of suing a company. She has also become more rocky, sexy and rebellious, stylish and fashionable and confident with herself and lifestyle.

Page 4: Rihanna star construction analysis

Back in 2005

Page 5: Rihanna star construction analysis

Rihanna’s changed image

Page 6: Rihanna star construction analysis

In a majority of her music videos she expressed herself well, and showed herself and image off, not being afraid of the audience’s reaction of the boldness of the outfits and settings, being unordinary and different which is what most audience’s want. She is enjoying what she does and wants to show her confidence through her videos.

Image within music videos

Page 8: Rihanna star construction analysis

Narrative and performance in ‘Hard’ http://www.youtube.com/user/RihannaVEVO#p/u/13/Xcwd_Nz6Zog

The video carries out the military theme, Rihanna’s role of commanding the army. I think it shows how confident she is and it’s hard for her to get broken, no matter the situation, she will remain strong. The military theme is proving to be fierce and when commanding, she is the one in charge. It could also mean that life has it’s obstacles and you will need to be brave, because it won’t be easy. The video has a lot of attitude with Rihanna prancing around in a range of different military inspired outfits.

The video begins with Rihanna standing in front of an army at a boot camp, wearing a garrison cap, stylish white dress and dark sunglasses. This scene and the next scene is being switched continuously, her second outfit being a nude coloured top with black rectangles covering her breasts, army hard hat, high lace up boots and bright red lipstick with smudged makeup. Half way through the first verse, the setting changes to a daytime desert, Rihanna walking though with a short, low cut black dress with spikes and heavy, dark makeup. This alternates until the second verse, when Rihanna is rubbing mud on her body wearing a metal bra, hair slicked back, in front of troops being intercut by the bunker scene, then to the next seen were we see her gambling and she wins, this follows Rihanna first wearing a mouse-eared helmet and bullet bra, dancing on a tank leading the second chorus to Jeezy’s rap verse. In the bridge and final chorus, the scenes are intercut with each other again and the final scene is of her in a black high-waisted bikini, waving a flag with the letter ‘R’, matching the logo of the album ‘Rated R’.

Page 9: Rihanna star construction analysis

AssaultR&B singer Chris Brown and Rihanna started dating during 2008, and after the assault of Chris beating up Rihanna hit media. She was seen as a victim, less confident, fragile and audiences were sympathetic. I think since this happened she has become a stronger person and doesn’t let anything knock her back, she wants to life her life, stating “I just didn’t want to make it more difficult for him professionally. What he did to me was a personal thing—it had nothing to do with his career.” So they should lead on with their own separate lives and what has happened, happened.

Rihanna and Chris Brown before the assault.