Rihanna

Background

Robyn Rihanna Fenty (born February 20, 1988), is known by her stage name “Rihanna”

She is a Barbadian recording artist, actress, and fashion designer.

Signed a contract with Def Jam Recordings after auditioning for its president, rapper Jay-Z.

Background Cont.

Rihanna has 7 studio albums to date and is rumoured to be working on her 8th.

Rihanna’s image has changed drastically over the course of being in the public eye and is known for her “interesting” life choices whether it be her attire, her hobbies and habits or who she is dating at the time.

Social Media Presence

Rihanna is a very interesting artist to follow on social media, this is the main reason why I have chosen to talk about her.

Her online presence (though she is a huge pop star) is very personal. It is not polished, it is not “set up” the posts that you see from her seem to be genuine.

Social Media Sites

https://www.facebook.com/rihanna http://instagram.com/badgalriri/ https://twitter.com/rihanna

Retweeted by Rihanna IG: ThePiscesAreUs @PiscesAreUs Feb 22 #Pisces don’t like the obvious and are bored by things that are common.

Online Community, aka. THE NAVY

Rihanna refers to her fans as “The Navy”

Throughout the various forms of social media sites Rihanna uses one can observe how she interacts with her fans and vice-versa.

Rihanna has a very dedicated and passionate following that spreads across the globe.

By using these social media sites she is able to connect more to her fans and gives them an insight into her life.

Her Music in Relation to her Following….

As someone who listens to music by Rihanna and follows her through the media and social media sites I can see a definite connection to her personal life and her music.

Rihanna is a very fascinating celebrity to follow because often times as a fan you can observe how her current tweet or Instagram posts relates to her relationships with those around her, and with that being said, these themes usually appear within her music

Rihanna makes her personal life a lot more accessible then a lot of other musicians and celebrities through social media, creating an more intimate bond with her.

Her Interests…

Rihanna makes her interests very clear by the use of social media.

It is not a surprise to those who “follow” her that she enjoys smoking pot, getting tattoos, and getting a little crazy with her friends.

Her close friends also have a fairly dominant online presence, giving “the navy” a different perspective on her life.

How Rihanna’s Online Presence Shapes her Audience…

Since Rihanna’s music is so popular, it is not uncommon to come across one of her songs whether you are a fan or not.

Her interests and behaviour however shape her audience outside of the music.

Rihanna has argued the title of “a role model” and chooses to do as she pleases even though she may have a younger audience interested in her and her music.

This is another factor that makes Rihanna a very interesting online persona because her posts do not seem to have a filter; the are “raw.”

The Rihanna “Look”

Though Rihanna was a musician first, she has also grown into roles such as an actress and fashion designer.

Her “Look” is very sought after and she is able to extend her creativity through her appearance.

She has released a line of clothing through “River Island” and released a whole limited addition line of make-up through MAC cosmetics. All of which have sold out completely.

Rihanna “The Brand”

Overall Rihanna is not just a musician, she has created a brand for herself.

She extends her creativity through many outlets and allows for her fans to be apart of her “reign.”

Rhianna embodies what it means to be a “pop super star…”

End…..