Rihanna rude boy analysis

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Rihanna-Rude Boy Gemma Lovitt

Transcript of Rihanna rude boy analysis

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Rihanna-Rude BoyGemma Lovitt

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Background Information• Rihanna’s up tempo music video ‘Rude Boy’

includes elements of R’n’B, Ragamuffin, and Pop.

• The video was premiered on the 10th February 2010 via the high definition music provider VEVO.

• The majority of the video was developed via green screen and included a range of intertextual references of Andy Warhol and the movement of pop art.

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How is the music video post modern?

• The use of technical codes help with the construction of the representations in this video and are all effective. The camera work in this video for example invites the audience to identify Rihanna as the most dominant role, and her significance to the video is highlighted by her appearance in the foreground and centre of every frame. In contrast to typical videos of this genre it is the men that are being objectified as Rihanna uses them to appeal to her and please her. This is signified through their presentation in the background of frames and the use of high angle shots.

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• The mise-en-scene also allows us to construct some representations as Rihanna, like other females in videos like this seems to be dressed provocatively and is performing dances of a provocative nature. However it seems as though she is doing this for her own entertainment purposes aswell as aiming to appeal and attract the male gender. Furthermore the use of red lipstick connotes her sexual provocativeness as the colour is seen as a sexual, flirty, bold colour. Similarly the clothing Rihanna has decided to be portrayed in consists of minimal and revealing clothing and this is an indication of the post feminist beliefs where women assert their right to dress in this nature.

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How the green screen helps the narrative:• Throughout the music video a hidden sexual meaning is

portrayed, as in parts such as Rihanna grinding wearing little clothing, a whole scene dedicated to her lips all comes under sexual references. As lips are seen as one of the sexiest part of a woman’s body the close up shot of her lips alone attracts the male audience in a way music videos should not aim to attract their intended target market, as it then allows women to be portrayed as an object instead of a subject. Therefore all the green screen shots and visuals highlighted link and are relevant to the lyrics sung.

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Is the representation acceptable?• Many arguments and disagreements have been revolved

around the case of is the voyeurism represented acceptable? Are more people being acceptable due to the fact they are used to Rihanna’s behaviour and movement within the music industry? Many people who have an understanding of the singer are expecting things before the video is even released, therefore making it seem as a norm from the female performer.

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News into the music video:• As soon at Rihanna's new music video for "Rude Boy" hit the

Internet, fans and music lovers couldn't help but compare it to M.I.A.'s video for "Boyz.” Therefore this questioned the originality of the music video and said that it was just a copy and a remake.

Boyz-M.I.A

http://www.youtube.com/watch?v=wcN1i6Qcjxg&safe=active