RightScale Roadtrip - The Power of a Cloud-Enabled Agency
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Transcript of RightScale Roadtrip - The Power of a Cloud-Enabled Agency
# 7 #
#rightscale!
3 Realities for Digital Marketing!
Unpredictable Demand
Tight Deadlines
Risk of Outages
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#rightscale!
RightScale: The Technology Behind Great Ideas
Re-use Reference
Architectures
Quick Provisioning Auto-Scaling Cost Forecasting &
Tracking
Monitoring Resilient Applications
RightScale Consulting
Any Cloud
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#rightscale!
Cloud and RightScale: A Great Fit For Unpredictable Traffic!
Traditional Hardware Provisioning:
Flexible Cloud Provisioning:
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#rightscale!
On-Demand Scalability with Mars Situation: • Chocolate giveaway • Took corporate infrastructure down
and could only handle 1/10th of traffic
RightScale Solution: • Up and running with RightScale
using cloud in 7 Days • Smoothly scaled to meet load • Marketing team could see real time
traffic changes when radio and TV ads were running
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#rightscale!
Quick Provisioning and Re-Use of Reference Architectures
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
Acme Co. Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
Hot Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
New Campaign
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
SNAPSHOTS
CLOUD STORAGE
ABC Campaign
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#rightscale!
Speed-to-Market at American Girl Situation: • New virtual world for doll owners • Bad performance in data center • Tight Deadline: Holiday catalog drop
promoting virtual world was imminent
RightScale Solution: • Up and running with RightScale
using cloud in 14 Days • Scaled to meet performance • Stable system • Reduced costs
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#rightscale!
Resilient Campaign Deployments
LOAD BALANCERS
MASTER DB SLAVE DB
APP SERVERS
LOAD BALANCERS
REPLICATE
DNS
APP SERVERS
SLAVE DB
REPLICATE
172.168.7.31
SNAPSHOTS SNAPSHOTS
CBS
CLOUD FILES
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#rightscale!
Meeting Application SLAs Situation: • Had 99.9% uptime commitment for
loyalty platform • AWS outage takes down Master DB
RightScale Solution: • Leveraged pre-built RightScale
ServerTemplates • Multi-region HA/DR setup • Scale rapidly to meet load • Downtime limited to minutes vs hours
for other companies