Right brain presentation august 2014
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Transcript of Right brain presentation august 2014
RELAX DISCOVER WATCH
the New TV UX & Video Software Platform Based on proprietary cloud
PVR technology
August 2014
THE TEAM Serial Entrepreneurs
Executive Management Team
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Bart Bronselaer Chairman Ex Royal Park Investments Chairman Ex Merrill Lynch
Bart Van Coppenolle Founder, CEO & CTO Serial entrepreneur Metris founder & ex-CEO
Egbert Hendriks MD The Netherlands Serial Entrepreneur HintTech, USoft, Tripitch and Tribe of Noise
Philip Vandormael Founder, President & COO Ex Metris COO
Craig Barberich MD Americas Ex Apple Ex Adobe Video
Jeff Hock MD Asia Ex Autodesk Ex Hyland Start-up entrepreneur
800 people Profitable 8%
€100 million sales 25+ countries
15 acquisi;ons IPO NYSE Brussels Nikon trade sale @EV@IPO+33%
DETAILS re: METRIS NV, THE FOUNDERS’ PRIOR ENTERPRISE
Our Development Team
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Video & UX expertise
THE CONSUMER PRODUCT A TV UX Software, delivering TV as it should be
Based on proprietary Cloud PVR technology
The Consumer Pain
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Lean-Forward TV Navigation fails to deliver Relaxation
A New Consumer TV Experience based on cloud PVR
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So Relaxing, It’s Captivating!
85,000+ Viewers in Belgium
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Stickiness DAU/MAU 20%+
Live demonstration
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Convince yourself, use it!
Bhaalu User Interface
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WYSIWYG Channel Surfing
Bhaalu User Interface
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Personal Virtual TV Channels
Bhaalu User Interface
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Free TV Everywhere on Any Connected Device
Bhaalu User Interface
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Social & Mobile Integration
Bhaalu User Interface
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Social Integration on the Big Home Screen
THE BUSINESS MODEL B2C Freemium & B2B Monetization
B2C Freemium Subscription + SW & HW Model Free Model
Limited Personal Video Recorder space for personal recordings, incl. Catch-All
Mobile TV Everywhere App authenticated against existing Pay TV subscriptions Premium Membership
Monthly subscription Big Screen Membership: €8 /m Software Licensing
Big Screen License (Google Chromecast, Smart TV, Apple Airplay) : €49
Auxiliary hardware
HDMI SD Stick (incl. big screen SW license) : €125
HDMI HD Box (incl. big screen SW license) : €365
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OEM integration for smart TV available!
Business model
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Content
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Seamlessly integrated VOD
Broadcasters
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Secure & Measure Ad Eyeballs during time & place shifted viewing – Mobile & Online Ad Retargeting
Operators
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Monetizing existing nPVR & TV rights w/ the Next Generation TV Experience
Last mile HD video content delivery
OUR IP Front End & Back End Technologies
Patent Portfolio
US Patent families, PCT Int’l 1. TV UX – front end
Ø Right Brain UX Ø VOD UX Ø Advertisement account & UX
2. Cloud based nPVR – back end Ø Personal Catch-All Cloud based nPVR Ø nPVR video compression technologies Ø Network optimization technologies Ø Last mile on demand video delivery technologies
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4 patents granted, 20+ pending applications
THE LEGAL MODEL Authentication based cloud PVR Upselling existing Content Rights
Cloud PVR granting priority to Extra Rights Monetization
Personal Video Recorder Product in the Cloud aligned with all US & International Case Law & Legislation:
US: Aligned with Aereo verdict as well as Cablevision and Sony Betamax cases
Europe: Aligned with European Directive and national Legislation & Cases
Granting Priority to Upselling Extra services & extra content rights Monetization:
Content: seamlessly integrated VOD services & ticket sale
Broadcasters: seamlessly integrated VOD & Ad Account for Ad Shifting & Retargeting Operators: Seamlessly integrated VOD & data offerings
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CURRENT STATUS Product, legal & business Model
Validated in Belgium
Current status Product Validated:
New TV UX captivates 85,000+ Viewers; 1% of population in 1 month
Collaborative cost effective Catch-All Cloud Video Recorder: €0.1/m cost per active free mobile member
Legal Model Validated:
Law suits won in Belgium: “bhaalu is a legal video recorder product, not an unlicensed VOD or TV distributor”
Other law suits are currently being settled
Business Model Validated:
0,5M$ revenues from B2C products Active collaboration with one Operator, other leading MSOs under negotiation, Strategic interest from international MSOs
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Market validation done, international roll out planned
International Roll Out
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Belgium, Netherlands, Germany USA
China, Singapore
WHAT WE LOOK FOR VC Funding & Business Development
Funding
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Raising €15 million B round
A round
Closed €7,5 million
ANer €2 million
founders & friends
THANK YOU ! [email protected] | www.bhaalu.com