Riding the Lion
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Transcript of Riding the Lion
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RIDING THE LION
STARTING, GROWING, SURVIVING
(AND NOT GETTING EATEN)
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GROW UP START UP GROW FORWARD
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FUELED BY COMPETITION
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…STILL COMPETING
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GEN X ATTITUDE • Skeptical • Self-reliant • Cynical • Change as a constant • Had to fight for…
Our voice Our impact Our seat at the table
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VORACIOUS CURIOSITY
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ENTREPRENEURIAL GENES
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PUSH #1
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20 YEARS AGO
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CAREER MOVE #1
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CAREER MOVE #2
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CAREER MOVE #3
HACK FLACK è
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10 YEARS AGO
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FRONT SEAT TO A STARTUP
Inspiration to Operation Micromanage damage Danger of hierarchy Power of communication
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PUSH #2
NO JOB = CREATE ONE
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• Didn’t know what we didn’t know
• Willing to do it differently • Democratization of
communication • Delivered nationally • Handled strategy to tactics • Extended teams
GROW IN TOUGH TIMES
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STATE OF TRIAGE
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24
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OUR VALUE
Counsel . Connections . Content
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OUR VALUE
Paid Owned Earned Organic
EVANGELISTS
Where We Live
STRANGERS STAKEHOLDERS FANS
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PUSH #3: 1 YEAR AGO
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FIND YOUR TRIBE
Sherpas Support System Strengths Partners Perspective Givers Devil’s Advocates
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FIND YOUR PERSON
Support System Devil’s Advocate Bringer of Balance Perspective Giver
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7 LESSONS LEARNED
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DO YOU HAVE THE SAME DEFINITION?
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(THIS IS CRAP)
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OPTIMISTS + PESSIMISTS
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(CHEER) LEAD
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KNOW YOUR WHY
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OUR CORE
Vocal & visible values A Strengths culture Invest in employees • Grow leaders • Cross train • Prof Dev Budgets
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LEAVE THE ECHO CHAMBER
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OUR CORE
Ownership Thinking § Open Book § Crowdsource Biz Plans § Start. Stop. Continue. § Flat Org Structure § and…
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EVERYONE IS RED SKY