WELCOME

TO

18th Dec 2014 – 31st Dec 2014

ABOUT RIDER’S LAND 2014: Rider’s Land 2014 is a concert tour & New Year party organized for hardcore motorbike riders of India irrespective of bike brands. In this festival, riders from all over the nation will gather at New Delhi and ride together to Kanyakumari the southern most tip of India, covering almost 3364 km of distance and 8 states in time span of 11 days (18 th Dec 2014 to 31st Dec 2014).  Rider’s Land 2014 will be inaugurated by various famous celebrities and dignitaries. This inauguration ceremony will take place on the prior night of the ride and next day after the flag hoisting ceremony of Indian flag & Rider’s Land flag the journey begins.  In this journey riders will experience their best days of riding as there will be Indian rock bands, Dj’s playing their best at every regroup point and also they will be provided with many other facilities such as 24x7 Medical support, Mechanical support in case of bike breakdown, exhibition of biking accessories and other amenities, tents and sleeping bags, delicious delicacies according to the menu of the state hence making this event an perfect biking festival.  On arrival at Kanyakumari beaches, riders will find altogether an atmosphere that has only enjoyment in it, that will be the 31st party and welcome of New Year 2015, called as “STEP UP to 2015”. In this party their will be India’s top DJ’s and bands, bottles n glass full of Ice, spinning heads on the rhythm n much more. Last but never the least, register in this event and “experience a real experience that you have never experienced before.”

HIGHLIGHTS OF THE EVENT:

1) Ride covers Western Ghats of India.2) Around 500 – 600 riders expected from all over India in this first edition of Rider’s

Land 2014.3) Total distance of 3701 km to be covered with in 11 days.4) India’s top rock bands and DJ’s live in concert.5) 2 days exhibition at New Delhi and open to all.6) Exhibition even at every regroup point.7) Grand Inauguration and Live concerts at every regroup points, celebrity

presence.8) New year’s Beach party on the southern most part of India, Kanyakumari.9) Facilities provided for riders during ride – 24x7 Medical Support, Bike Mechanic

support, Logistics Support, Accommodation,F&B.

10) This event will happen every year from New Delhi but the destination will change.

LAST BUT NOT THE LEAST – “RIDER’S LAND 2014 IS THE EXPERIENCE THAT HAS NEVER BEEN EXPERIENCED BY

ANY RIDER EVER.

ROUTE TABLE:Rider's Land 2014 Route Details

Sl. No

Route Name Approx Route

Distance in km

Avg Speed of Bike

Time in Hours.

MinutesSource

Destination

1New Delhi

Jaipur 264 70 4.17

2 Jaipur Bansen 332 70 5.14

3 BansenAhmada

bad340 70 5.25

4Ahmada

badValsad 336 70 5.2

5 Valsad Pune 325 70 5

6 Pune Ratnagiri 303 70 4.32

7 Ratnagiri Goa 271 70 4.27

8 GoaMangalo

re354 70 5.05

9Mangalo

reBangalor

e354 70 5.05

10Bangalor

eKozhikod

e351 70 5

11Kozhikod

eTrivandr

um386 70 5.51

12Trivandr

umKanyaku

mari85 70 1.2

  TOTAL 3701    

AUDIENCE TARGETED:• Rider’s Land 2014 targets individuals whose common passion

is riding, partying, adventure sports, travelling, explorers etc .• According to our research in industrial stress management, we

have come to a conclusion that Riding is one of the most chosen alternative to relieve stress and explore places.

• Rider’s Land 2014 targets this individuals and groups to come together and share their common passion of riding, partying, exploring new places, adventuring etc.

• Through our research between riders and working individuals, we noticed that a break from daily routine is much needed where they can spent time being themselves without responsibilities.

• Rider’s Land 2014 exactly targets this feeling of much needed break and hence in this first edition of Rider’s Land expect around 500 – 600 riders joining this tour.

DIFFERENCE BETWEEN IBW & RIDER’S LAND 2014

RIDER’S LAND• Rider’s Land 2014 is a concert

tour.• Riders Travels and explores new

places with concerts and enjoyment.

• No biker is rated on basis of its bike brand.

• Every single day different band, DJ, Events organized.

• Ample to time to know each other and build friendship.

• Every Year destination will shift all over India.

INDIA BIKE WEEK• IBW is just a concert cum biking

gathering.• No Travel, Just two day gathering

@ one place.• Harley’s are given first

preference and rest are ignored(As per reviews on Internet).

• Same pattern followed on both days.

• No time for the same.• No Destination.

WHY SPONSOR RIDER’S LAND 2014?

•Rider’s Land 2014 will provide Herbalife International India Pvt Ltd. an opportunity to reach out individuals directly without any third party approach.•This intern will help in Enhancing and shaping the consumers attitude towards the product.•This will help in driving sales.•Maximum visibility, highlighting Title Sponsor above all creates a positive attitude towards the brand taking brand royalty to a higher.

SPONSORSHIP OPPORTUNITIES:Sponsorship Opportunities for Rider's Land 2014

S.No. ParticularsTitle Sponsor Powered by Associate Sponsor

INR 50,000,000 INR 40,000,000 INR 30,000,000

1Company name on top of the event logo

a r r

2 Logo on all promotional material a a r

3Logo hyperlinked on the event website

a a a

4Logo presence on the screens, during the bands & DJ's performances

a a a

5 Logos on event accessories a a r

6Company Logo on strategically located kiosk panels/ Branding

a a a

7Public Announcement recognizing the sponsor.

a a a

8 Logo on all Invites & Passes a a a9 Free Registrations a r r

10Advertisement in the event tradition booklet (Sizes differ according to the hierarchy)

a a a

11 Company logo on the route map. a a r

12Company Logos on all the entrance arcs

a a a

We hope to have HERBALIFE INTERNATIONAL INDIA PVT LTD. to be our TITLE SPONSOR.

Look forward for your reply.

THANK YOU! By Mangesh Gaikwad

M/s. Alpha2Omega Conferences & EventsMIG – 181, HUDCO COLONY, Lonavala

Tal: Maval, Dist: Pune – 410410Contact No. 9168557788

Email: mangesh@alpha2omegaevents.netWebsite: www.ridersland.in