Sara Lamia, M.A., MCSP, CAPS, CGA

President

February 16, 2008

Ride the Green Wave

Or Be Swept Away!

presents

©2008 Building Coach, Inc.

The power of the wave

Prepare buyers to ride the wave with you

• Seductive awareness

• Crafted education

• Purchase and process

• Pride in ownership

• Increased resale value

• Critical mass purchasing

Benefits of the High Performance Home

• Energy efficiency

• Health

• Comfort

• Durability

o Low maintenance

o Safety

• Ecologically-responsible

The power of quality

Features of the High Performance Home:

1. Tight thermal envelope

2. Smart solar design

3. Heating/cooling for comfort and efficiency

4. Indoor air quality

5. Interior and exterior moisture management

6. Energy-efficient lighting, appliances and products

7. Performance testing

©2008 Building Coach, Inc.

The power of an image

A. Colorful, action photos of consumer dreams

• Energy savings (allows additional purchases)

• Health (allergy-free children)

• Durability (home withstands storms)

• Low maintenance (more leisure time)

B. Eye-catching, easy-to-understand feature charts

• Lower operating costs more than offset any additional initial cost

• Health • Increased resale value

The Real Cost of Home Ownership

Conventional Home

Green High

Performance Home

Sticker price $300,000 $303,000

Monthly cash flow

Mortgage Energy bill

$1800 $ 375

$1825 $ 105

Total monthly cost

$2175

$1935

©2008 Building Coach, Inc.

Features Conventional Green High Performance

2400 sq ft home Per month Per month

Heating/cooling $ 349 $ 279

Water $ 135 $ 74

Total operating costs $ 484 $ 353

Room comfort Some hot/ some cold All rooms < 3°diff.

Indoor air Dust/ allergens Clean, low dust, low allergens

Resale value “comps” Certified green label

The power of a label

• Simple, organic

• Buyer can (and wants to) explain it to others

• Display in prominent location (near doorbell)

• Your BEST advertising (don’t charge buyers)

Your Choice: 20th or 21st Century Home

©2008 Building Coach, Inc.

The power of the Internet

Website should

• Download quickly

• Be controllable and navigable

• Invite interaction

• Avoid broken links

The power of an experience

“The green tour”

A. Stake your claim

B. Take a look “under the hood”

C. Elegant essentials

D. Welcome to the “candy store”

E. Take a test drive

©2008 Building Coach, Inc.

Feature Advantage Comfort Durab. Energy Efficien

cy

Indoor Air

Us # 2 # 3

Low E windows Heat stays in during winter, out in summer � � � �

Proper sizing of equipment

Calculated to ensure that the correct size is installed

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Tight construction Advanced air sealing limits drafts and heat/cooling loss

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Quality insulation Blown-in insulation eliminates leaks � � � � �

Duct work sealed Tested to have less than 10% leakage for even temperatures

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Tankless hot water

Continuous hot water, saves space, lasts longer

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Sealed combustion appliances

Sealed furnace, hot water and fireplace keep carbon monoxide out of home’s breathing air

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High efficiency appliances

90% efficiency furnace, all ENERGY STAR-rated appliances

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State-of-art ventilation fans

Very quiet, removes humidity and cooking/bathroom odors

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Are All Homes Built the Same Way?

Sara Lamia, M.A, MCSP, CAPS, CGA, President of Building Coach Inc. delivers sales training and marketing consulting nationally in an un-forgettably entertaining style. Drawing on her firsthand experience, Sara explains the benefits and features of green design and products in ways that will attract buyers and sell more homes.

Sara offers education courses for builders and REALTORS®, creating an energized green sales force to sell “high performance homes” that deliver benefits of comfort, health, safety, eco-friendliness and low maintenance in addition to lowering the total cost of home ownership.

� National and Regional Speaker

• International Builders Show

• National Green Building Conference

• 50+ Housing Symposium

• National Systems Built SHOWCASE

• Midwest Builders Show

• Southeast Building Conference

• Southwest Builder Conference

• Sunbelt Builder Conference

• Atlantic Builders Conference

• 21st Century Building and Expo

• EEBA National Conference (Energy & Environmental Building)

• Northwest Building Conference

� Presentation and seminar topics for builders include:

• Create Mainstream Demand for High Performance Homes

• Sell High Performance Homes Like Hotcakes!

• What Exactly is the High Performance Home?

• Make Green Sexy! Marketing Materials to Attract, Romance and Sell

• Make Selling Green Fun: Maximize the Model Home Experience

• Magic Keys to Selling Green to 50+ Buyers

• The Perfect Match: Green and Gen Y

• Customer Service: How to Increase Sales, Cooperation and Referrals

• Increase Productivity: Turn Trades on By Turning Them Green

� Marketing and consultancy services includes:

• Marketing communication media creation

• Website design review and improvement

• Strategic business planning consultation

• Education curriculum development

Sara has an Masters Degree from California State University and is a

member of the National Association of Real Estate Editors, NAHB’s

Sales and Marketing Council, 50+ Housing Council and National

Women’s Council, and the National Association of REALTORS.

Sara Lamia , M.A. , MCSP, CAPS, CGA

Building Coach® Inc

“Sara’s command of what green

homebuilding means to groups that

matter most– builders who do the

right thing and build green, and the

families who spend their lives in

these homes– is unparalled in our

industry. You’ll never walk away

from one of her talks without a first-

hand understanding of what green

means to your intellect, your health

and your wallet.”

- Eileen Thornton

Director of Sustainability

Newland Communities

Tampa, Florida

Products for consumers: DVD Workbook

Phone: 970.402.2600 Email: sara@buildingcoach.com

www.buildingcoach.com 3149 San Luis Street

Fort Collins, Colorado 80525