RICHFEEL Franchisee presentation
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Transcript of RICHFEEL Franchisee presentation
Growth Drivers for the industry
Westernization on rise
Rise in Socialization
High Disposable Income
“The size of the Indian Hair Care market
estimated to be 10000 Crore by 2015 and is growing at the rate of
25-30% YoY
Increasing Desire to look presentable & stylish is driving the markets.
Growth Potential lies in Indian Market
0.3
4.6
13.1
2003
18.1 CroreHouse holds
1.1
12.4
9.6
2013
23.1 CroreHouse holds
Rich
Aspirers
Strivers
India’s Changing Customer Profile
About Trichology
Trichology
• Science of hair and scalp in health and disease.
• Trichology as a science developed in London in 1902 at the Institute of
Trichology – UK
• Richfeel Trichology Centre offers complete solutions to all your health
and scalp problems like dandruff, Alopecia, hair loss, premature graying,
male and female pattern thinning and so on.
• Richfeel also offers latest hair camouflaging techniques: Surgical, Non
surgical and temporary.
No. 1 brand associated with hair and scalp care in India.
India’s only hair & scalp clinic offering treatment on Trichology platform
65+ clinics all across India.
India’s only training institute for Trichology.
Employee strength 600+.
State of the art factory in the Himachal Pradesh, India.
ISO 9000 – 2001 certified company.
Richfeel Overview
About the promoters
• First Certified Trichologist from International Association of Trichologists (IAT)
• Director of the International Association of Trichologist – Indian Chapter
• Associated with Femina Miss India since 2000 as the Official hair care expert
• Dr. Apoorva Shah was the first person in the history of CIDESCO world beauty
conference, to be invited to give a lecture on hair
• Consultant to Procter and Gamble, Godrej, Marico, Bajaj, Jet Airways and Golden Palms
Spa,etc.
Dr. Apoorva Shah
About the promoters
Dr. Sonal Shah
• First certified woman trichologist from (IAT) – Intl. Assoc of Trichologists
• Assoc. Director of International Association of Trichologist – Indian Chapter
• A qualified Beauty Physician in Natural Therapies from the Institute of Natural
Therapies, London.
• Associated with Femina Miss India since 2000 as Official hair care expert
• Dr. Sonal Shah has perfected the surgical, non surgical and temporary procedures for hair
camouflage
• Well known writer of articles related to hair care.
Mission:
To give a person back his confidence.
Vision:
To make the world a better place to live.
Mission & Vision
Milestones
Launched Anagrow [2013]
Launched Hairforever [2012]
Launched TST+ [2012]
Launched Hair DX Test [2010]
Opened 1st Spa in Mumbai [2010]
Launched HTMA Test [2009]
25th Center in Lucknow [2009]
Started PCD Division [2007]
Started Degree Course In Trichology [2006]
Association with Femina Miss India Pageant [ 2000]
Launch of 1st Trichology Center [1992]
SUCC
ESS
BAR
Launched Ana Cover [2014]
Awards
• First Certified Trichologists in India – Limca Book of Records
• Maharashtra Vaibhav Award – Excellence in Trichology
•Best Trichologist in the world – The Ronald Salinger Award
•India’s Greatest Brand Builder – CMO Asia Awards
•Leading Women Entrepreneur – Trichology
•Best Hair Restoration Service Provider
•India’s Most Trusted Hair Care Brand
Richfeel Trichology Division
Factory: Parwanoo, Himachal Pradesh
Hair Testing Laboratory in Mumbai Richfeel Trichology Consultation
Products
Hair loss Dandruff Alopecia Male Pattern Thinning Female Pattern Thing Trichotillomania etc
Non Surgical Surgical Temporary
• Tricho Scalp
Treatment (TST)• Hydro Hair Therapy
(HHT)• Photo Bio Therapy
(PBT)
Common & Uncommon
Problems
Irreversible Problems
Healthy Hair Habit
Richfeel Trichology Centre - One stop solution
Geographical Presence
Mumbai (18) Ludhiana (1) Dehradun(1)
Nagpur (1) Faridabad(1) Udaipur (1)
Pune (8) Kanpur (1) Surat (1)
Rajkot (1) Nasik (1) Kolkata (2)
Delhi NCR (10) Lucknow (1) Hyderabad(4)
Jodhpur (1) Vadodara (1) Opening Soon…
Ahmedabad (1) Chandigarh (1) Siliguri, Ghaziabad
Jaipur (1) Kolhapur (1)
Bangalore (6) Indore (1)
Why Partner with Richfeel?
India’s Leading Chain of Hair & Scalp Clinics, 27 yrs Brand Experience
Only player with a dedicated solution for Hair & Scalp Problems
Promoted by Trichologists of Global Repute & Treatment Practices
Proven Track Record of 100,000 patients having undergone treatment
Strengths : • Innovation and constant strive to excel
Basket of services for all
Solutions are personalized
Trained and competent staff
State of art infrastructure at all clinics
Fair pricing and ethical actions
• Brand Recognition
• Brand Ambassador: Celina Jaitely
• End – to – End Set up, Start-up, HR, Training & Marketing Support
• SOP, Orientation & Know-how of Business
• Happy Customers, Repeat Patronage, Word of Mouth, Excellent ROI
• Operational Break-Even in 1st yr. & Overall Break-Even by 2nd Year
• Proven Methodology to Success
RICHFEEL Advantage
Together we can Achieve More
Franchise Partner RICHFEEL
Initial Franchise Fees Site Finalization
Investment Center Interior & Layout Design, Launch Support
Day to Day Operations Operational Know-How, Internal Software, etc.
Financial Management End to End HR & Training Support
Royalty to “RICHFEEL” SOPs , Manuals & Technology
Local Level Monitoring & Audit Periodic Evaluation & Ongoing Support
Initiative to Grow Brand at Local Level Marketing, Brand Building Support
How to Become SuccessfulFranchisee?
1. Absolute Integrity
2. Passion Towards Health & Beauty Industry
3. Willingness to be an Owner or Manager
4. Ability to Lead the Team, Drive the Team & Initiate New ways of Managing Business
5. Good PR Skills & Customer Orientation
6. Connected to Mission & Vision of the Brand “RICHFEEL”
7. Financial Stability
Requisite to Become Franchisee
1. Ability to Invest 40 – 65 Lacs
2. Space Reqd. 700 – 1000 Sq. Ft.
3. Good Local Contacts / Network
4. Belief in Ideology of the Company
5. Long term commitment to grow with “RICHFEEL”
6. Invest Time to grow Business
Lets Join Hands….
• Apply: Simply Fill up Detailed Franchise Application Form, sent by RICHFEEL
• After Successful Review of Application form, We will send you Detailed Financial Projections for Franchise
• Resolving Any Queries or Doubts
• Sign up LOI, Pay 50% of Franchise Fees
• Site Selection & Finalization in 2-4 Weeks
• Sign up Franchise Agreement, Pay Pending 50% Franchise Fees
• Set up of Center, Recruitment / Training of Employees & Launch of Center
Next Steps: