Richard Miniter: Destroy the Dinosaur Media
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Transcript of Richard Miniter: Destroy the Dinosaur Media
• Founded 1846
• 282 Bureaus
• 110 Countries
• 3,500 Employees Worldwide
• Every U.S. Statehouse
THE POWER OF THE PENCIL
5,000 + Television, Radio, and Web
1,700+ Newspapers
AP CREATES THE NARRATIVE
THE BIAS FLOW
“Obama blames Boehner for ‘reckless Republican shutdown”
“Obama blames Boehner for ‘reckless’ shutdown”
“White House Meeting Over, Obama Back to Blaming Shutdown on Boehner”
“Obama blames Boehner for continuing government shutdown”
PRINT DRIVES EVERYTHING
‘Obama blames Boehner for ‘Reckless Republican shutdown’
‘Obama blames House SpeakerJohn Boehner for shutdown’
‘Obama Blames Boehner for ‘Reckless Republican Shutdown’
‘Obama blames Boehner for ongoing government shutdown’
‘Obama: Shutdown Could Be Over By Now’
“Republican shutdown could be over by now”
AP CONFIRMS WHAT AP CREATES
62%
Nearly two-thirds of Americans blame Republicans for the government “shut-down”.
SCALE PLUS BIAS CHANGES BEHAVIOR
Media bias is worth 5-7% in close elections.
Pew Research identified 63 competitive races in 2012.
BEFORE
AFTER
INVESTIGATIVE REPORTING, NOT OPINION
. . . AMI STAFF ABSENT”“CHOIR CONCERT HELD . . .
PROVEN MODEL“District Attorney’s Wife Drove Case Against
Wis. Gov. Walker, Insider Says”
Stuart Taylor, Jr., former Supreme Court correspondent MAINSTREAM
AUTHOR
MAINSTREAM
OUTLETS
319,764,406
TOTAL AUDIENCE
REACH
GOING VIRAL
MAINSTREAM
TARGET
YOU CAN TAKE US FROM OLD PLATFORMS TO NEW
THE PRESENT
PRESIDENT
HILARY CLINTON
BLOCKS MONEY
FOR ESSENTIAL
SERVICES
THE FUTURE
CHOOSE YOUR ROLE • Amplify AMI investigations• Get investigations before they
break• Destroy media dinosaur bias
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