Richard Ferraro Murat Aktihanoglu · VII contents preface xiii acknowledgments xv about this book...
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MANNING Richard Ferraro Murat Aktihanoglu www.it-ebooks.info
Transcript of Richard Ferraro Murat Aktihanoglu · VII contents preface xiii acknowledgments xv about this book...
contentspreface xiiiacknowledgments xvabout this book xviiabout the cover illustration xx
1 Key components of an LBS 5
GPS in the transportation industry 8 ■ GPS compared to RFID 9 ■ Emergency response services 10 ■ Service locator applications 10 ■ Social networking applications 10
Cost of access 12 ■ Handset manufacturers and operators 13 ■ Privacy legislation and public perception 14
The contextual Holy Grail 16
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2 Cell tower triangulation 23 ■ Satellite navigation GPS 24 ■ Standard GPS 25 ■ Assisted GPS 26Bluetooth or standalone GPS 28
Cell ID databases 30
Wi-Fi hotspot detection 33
Hybrid positioning 34 ■ P-Cell technology 35IMU technology 36 ■ Push versus pull mechanisms 36
3 MapQuest 46 ■ Google Maps 47 ■ Bing Maps 48Yahoo! Maps 49 ■ CloudMade 51 ■ Mapstraction 52A word on licensing 54
NAVTEQ 56 ■ Tele Atlas 57 ■ OpenStreetMap 59
Fire Eagle 61 ■ Loki 61 ■ Geode 63 ■ Native browser support 64
4 GeoRSS 69 ■ GeoJSON 71 ■ KML 73
Privacy 76 ■ Quality 77 ■ Copyright issues 77 ■ Implementation and performance 77
Consumer mashups 78 ■ Data mashups 79 ■ Business mashups 80
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Using KML 82 ■ Using JavaScript 83
5 GPS assisted navigation on smartphones—Telmap 93GPS assisted navigation on Nokia handsets—Ovi Maps 93 ■ Creating a navigational widget platform—uLocate 95 ■ Google’s (free) Maps Navigation 97
Creating a story through geotagged photos—Whrrl 100 ■ Taking location mainstream—Loopt 101 ■ Going global with LBS—GyPSii 102 ■ Making LBS easy—Sniff 103 ■ Real and virtual worlds through LBS—Friendticker 104
Creating adventures through location-aware apps—GPS Mission 110 ■ Location-aware treasure hunting—geocaching 110 ■ Location-based social networking games 112
Augmented reality 115 ■ Layar—a pioneer in AR browsing 116
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Nokia Ovi Store 129
Restrictions on iOS development tools 133 ■ A simple iPhone app 133 ■ The Apple App Store 139
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A simple Android app 142 ■ Android Market 144
HP App Catalog 146
BlackBerry App World 148
Windows Marketplace for Mobile 149
PhoneGap 153 ■ Kyte Mobile App Frameworks 153Big5 154 ■ Titanium Mobile 154 ■ QuickConnect 154Rhodes Framework 154
7 Smartphones 158 ■ Feature phones 158
Caching location files 159 ■ Server databases 160
iPhone and iPad example 160 ■ Android example 161Java ME example 162 ■ Palm webOS example 163
8 REST 168 ■ XML data exchange format 169JSON data exchange format 170
PostgreSQL and PostGIS 171 ■ MySQL spatial support 173 ■ Microsoft SQL Server spatial support 173 ■ Oracle Spatial 175IBM DB2 Spatial Extender 175
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Caching 176
MapServer 179 ■ ESRI ArcGIS Server 180Maptitude 180 ■ GeoMedia 181 MapInfo Professional 182 ■ Microsoft MapPoint 182
9 Gateway charging 189 ■ In-app charging 193
Real estate charging 201 ■ Location data charging 210
Licensing 211 ■ White labeling 212
10 Defining privacy 215
Privacy threats 218 ■ Push versus pull location 221
Avoiding the data privacy booby traps 224 ■ Best practice guidelines: Cellular Telephones Industries Association 226
Setting user profiles 229 ■ Opt-in screens 229 ■ Fuzzy location 231 ■ Terms of service 231 ■ Geofencing 231
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11 Distribution platform decision tree model 234
Overview of application stores 237 ■ How to publish your app on a store 242
App reviews 249 ■ App rankings 249App analytics 252 ■ App discoverability 253
Distributing through content partners 253 .Distributing through word-of-mouth marketing 255
12 Choosing the right business strategy 259 ■ Formulating your business strategy—the business plan 261 ■ Strategies for growth—external partnerships 263
Matching funding to stages of business growth 264Bootstrap funding 266 ■ Friends, family, and fools funding 267 ■ Business angel funding 267Venture capitalist funding 267
Trademark registration and brand protection 272Patenting your development 275
appendix A Java code examples referred to in chapter 2 280appendix B Business plan outline 282appendix C Term sheet for proposed investment 284index 291
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Location-Aware Applications
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about the cover illustrationLocation-Aware Applications
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